ABOUT US

About Us

Gold Coast-built. Independent. Australian-only. We bring 35,000 retailers into one place so you can find every sale, catalogue, reward and gift card without 35,000 tabs open.

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AUSSIE
Built by · for Aussies
35,000+
Australian stores
328
Categories
Gold Coast
Independent HQ
Our Story

Built because finding a sale shouldn't take a search party.

It's On Sale started with a simple frustration. Australia has thousands of brilliant retailers — independents, big names, local makers — running real sales every week. But finding them meant 35,000 tabs, 12 newsletter signups, and a Sunday morning lost to scrolling.

So we built one place. Every catalogue, every clearance, every drop — from the corner store on the Gold Coast to the national chains — pulled into one feed, updated every 15 minutes, free to use.

No affiliate gimmicks. No paywall. Just Australian sales, in one place.

2024
Founded
Gold Coast, Queensland
What We Do

One platform. Three jobs.

We do the hunting so shoppers save time and merchants reach more customers — without spending a cent on ads they can't measure.

🛒

Aggregate every sale

45,000+ products on sale from 35,000+ Australian retailers, refreshed every 15 minutes. Catalogues, clearance, new arrivals, gift cards — all in one feed.

🤖

AI-powered discovery

Smart search that understands what you're actually looking for. Type "winter boots size 9 under $150" — get exactly that, from stores you've never heard of and ones you love.

🇦🇺

Australian-only

No international drop-shippers. No fake reviews. No "warehouse in Shenzhen" surprises. Every store on It's On Sale ships from Australia — and most are independent.

By the Numbers

The scoreboard.

Updated live. Because numbers shouldn't be a brochure.

35,000+
Stores
Australian retailers
45,000+
Products
Live on sale right now
328
Categories
From fashion to forklifts
15 min
Refresh
Every catalogue, every drop
How We're Different

We're not a coupon site. We're not a marketplace.

We're a sale-finder. Shoppers come to us to find deals — then click straight through to the retailer's own site to buy. Here's how that stacks up.

Feature
It's On Sale
Typical deal site
Australian retailers only
✓ Yes
Mixed
Refreshed every 15 minutes
✓ Yes
Daily or slower
Free for shoppers, free to list
✓ Yes
Pay-to-list
Click straight to retailer
✓ No middleman
Goes through them
AI search across all stores
✓ Yes
No
Independent & bootstrapped
✓ Yes
VC-owned
📍
28.0167° S, 153.4000° E
Gold Coast
Independent HQ
Built Here

Gold Coast-built. Australian-owned.

We're not a startup hub spinoff. We're not a US platform with an .au domain. It's On Sale is built and run from the Gold Coast by a small team that actually shops the sales we list.

That means decisions get made locally, support is in your timezone, and when a retailer flags an issue we can usually fix it the same day.

Australian-owned Bootstrapped Local support No VC, no exit pressure
Two Sides

Whether you shop or sell, you start here.

It's On Sale works because both sides win. Shoppers find every deal. Merchants reach customers who came looking.

For Shoppers

Find every sale in Australia

Free forever. Save stores, track price drops, get drop alerts, and click straight through to the retailer.

  • One feed of every Australian sale
  • AI search across 35,000 stores
  • Save favourites & track prices
  • Drop alerts when prices fall
Join as a Shopper →
For Merchants

Reach shoppers ready to buy

List your sales free. Customers click straight through to your site. You keep 100% of the sale — no commission, ever.

  • Free to list, free forever
  • Customers click direct to your site
  • 0% commission on sales
  • Dashboard with traffic insights
List Your Store →
What We Stand For

Four non-negotiables.

The rules we won't break, even when it would make us money.

01 / SHOPPERS

Free, always

No paywalls. No "premium" tiers hiding the best deals. If we ever charge shoppers, you'll know why.

02 / MERCHANTS

0% commission

You list, customers click, they buy on your site. We don't touch the transaction. The sale is 100% yours.

03 / DATA

Your data, your rules

We don't sell shopper data. We don't sell merchant data. Privacy-first by default, GDPR & Australian Privacy Act aligned.

04 / LOCAL

Australian-only

Every retailer on the platform ships from Australia. No drop-shippers. No grey imports. The label says where the package comes from.

Ready to shop smarter?

Join 1,000s of Australians using It's On Sale to find every catalogue, every clearance, every drop — without 35,000 tabs.

Become a Shopper → List Your Store →
Questions? support@itsonsale.com.au Press & partnerships hello@itsonsale.com.au