PRODUCT UPDATES

Product Updates

What we just shipped, what we're improving, and what's next. Every release that makes finding a sale faster, simpler and more Australian.

Become a Member
SHIPPING
New releases live
Continuously
Always improving
Jan 2026
Launched
AI Search
Newest tool
All Updates
Features
Improvements
Fixes
Coming Soon
35 shipped · live changelog
16 Jun
2026 · TUE
Coming Soon V3.2 Brand | Distribution
Mobile App Launch
The official Apps for Android and Apple launch with all features.
↑Brand
↑Nofications
↑Packed with Features
12 Jun
2026 · FRI
Feature v2.9 Performance
EOFY launch hub + retina banners
Built the End-of-Financial-Year hub with multi-resolution banners (AVIF, WebP, JPG) optimised for every device and connection speed. Australia's biggest sale weekend, served fast and crisp on every screen.
10 Jun
2026 · WED
Fix v2.8.2 Members
Newsletter signup form sometimes accepting blank submissions
A timing bug let users submit the signup form before the email field had been validated, sending empty records to the CRM. Added client-side validation that runs before the submit handler fires
↑Fix
8 Jun
2026 · MON
Feature v2.8 Transparency
Product Updates timeline — public release notes
Launched this very page — a public-facing changelog so shoppers and merchants can see exactly what we ship and when. Trust through transparency: every shipped feature, dated and described.
6 Jun
2026 · SAT
Improvement v2.7.4 Members
Members Club dashboard refreshed with new tiles
Rebuilt the Members Club dashboard with quick-access tiles for Shopping List, Favourites, Profile and My Shopping Centre. Members can now reach any saved item or store in a single tap.
↑Improvement
1 Jun
2026 · MON
Feature v2.7 Branding
LinkedIn launch carousel — 5-page brand story
Released the official LinkedIn carousel telling the It's On Sale founding story, vision and product pillars. Began public brand-building ahead of the June 2026 mobile-app launch.
30 May
2026 · SAT
Fix v2.6.2 Navigation
Quick-nav strip overlapping content on tablet
On iPad and similar tablet widths the sticky quick-nav strip was sitting on top of the page hero. Adjusted the spacer logic so content now slides cleanly beneath the strip on every screen size.
↑Fix
25 May
2026 · MON
Feature v2.7 Daily Brief
Aussie Retail Daily Brief
A daily-generated retail intelligence post covering trends, sale events and merchant news, published through a custom WordPress plugin. Positions It's On Sale as the source of truth for Australian retail.
18 May
2026 · MON
Feature v2.5 Discovery
Category Deals strip
Dedicated strip surfacing the best deal in each major category, refreshed daily. Removes the "where do I even start" problem from a 45,000-product catalogue
15 May
2026 · FRI
Improvement v2.4.1 AI Search
AI Search results now ranked by relevance and price
Tuned the AI Search ranking algorithm to weight in-stock availability, price competitiveness, and store reputation alongside keyword relevance. Top result now matches shopper intent in 9 out of 10 test queries.
↑Improvement
12 May
2026 · TUE
Feature v2.4 Discovery
Top Products strip on homepage
Server-rendered short code showing the top-clicked products of the day across all stores. Social proof that helps shoppers spot what's actually moving.
5 May
2026 · TUE
Feature v2.3 Branding
Premium hero redesign across 14 landing pages
Every major landing page received a navy and orange hero with liquid-glass icons matching the locked brand spec. Lifted perceived quality from "deal aggregator" to "premium destination."
3 May
2026 · SUN
Fix v2.0.3 Members
Favourites button losing state on page reload
Saving a product to Favourites worked, but the heart icon reverted to unfilled after refreshing the page. Fixed the cookie/session sync so the icon now reflects saved state correctly.
↑Fix
1 May
2026 · FRI
Improvement v2.0.2 Performance
Image loading optimised — pages now 2× faster
Switched all product and catalogue images to lazy-loaded WebP with AVIF fallback. Largest Contentful Paint dropped from 3.4s to 1.6s on the Today's Sales page — and Google noticed.
30 Apr
2026 · THU
Improvement v2.21 Evolution
2 Extra Ways to Shop — quick-nav strip
Sticky liquid-glass strip giving instant access to Australian Made and Categories from every page
28 Apr
2026 · TUE
Feature v2.2 Navigation
6 Ways to Shop — quick-nav strip
Sticky liquid-glass strip giving instant access to Today's Sales, Catalogues, Rewards, Gift Cards, New Arrivals and AI Search from every page. Cuts navigation time threefold and works on every device.
25 Apr
2026 · SAT
Feature v2.1 Personalisation
Pin your favourite stores
Most-visited stores now appear pinned at the top of My Shopping Centre with smart sort that learns from clicks. Shopping gets faster the more you use the platform.
22 Apr
2026 · WED
Feature v2.0 Ai Saerch
AI Search — natural-language product search
Ask "winter boots under $150" and get ranked results across every store on the platform. The first true AI-powered search built specifically for Australian retail.
20 Apr
2026 · MON
Fix v1.6.3 Stores
Store logos missing on iOS Safari
Store logos were rendering as broken images on iPhone Safari due to a WebP compatibility issue. Now serves a JPG fallback automatically when the browser doesn't support modern formats.
↑Fix
20 Apr
2026 · MON
Fix v1.8.4 Platform Core
Sale price not updating after merchant refresh
When merchants updated their feeds mid-day, sale prices on cached product pages weren't refreshing for up to 6 hours. Cache now invalidates the moment a feed sync completes — fresh prices in under a minute.
↑Fix
18 Apr
2026 · SAT
Improvement v1.9 Reliabilty
Catalogue refresh frequency tripled
Fresh Catalogues now sync every 8 hours instead of every 24. Weekly specials appear within hours of merchants publishing them, not the next day.
12 Apr
2026 · SUN
Feature v1.8 Australian Made
Australian-Made directory
Dedicated filter and landing page covering 600+ Australian-made product URLs across the platform. The only AU aggregator that lets shoppers buy local in one click.
10 Apr
2026 · FRI
Improvement v1.7.3 Stores
Store directory now filterable by category and state
Added category, state and "currently on sale" filters to the 130-store directory. Lets shoppers find local independent stores in their state without scrolling through a national list.
5 Apr
2026 · SUN
Feature v1.7 Gifting
Gift Cards storefront
One-stop store for purchasing gift cards from Australian retailers, including discounted Prezzee-style options. A stackable savings layer that compounds with sale prices.
28 Mar
2026 · SAT
Feature v1.6 Loyalty
Store Rewards directory
Curated directory of loyalty and rewards programs across 130+ stores, with sign-up links and benefit summaries. Helps shoppers stack savings on top of sale prices.
25 Mar
2026 · WED
Improvement v1.5.2 Navigation
Mobile menu and footer overhauled
Rebuilt the mobile menu with larger tap targets and grouped sections, and condensed the footer into a single accordion. Reduced taps-to-page from 4 to 2 on a typical phone session.
20 Mar
2026 · FRI
Feature v1.5
New Arrivals live feed
Real-time feed showing the freshest products added to any store on the platform. Gives shoppers a reason to check in daily, not just when they need something.
15 Mar
2026 · SUN
Fix v1.4.2 AI Search
Search returning duplicate products from the same store
Some products were appearing twice in results because of feed sync overlap. Added a dedupe step to the search index so each product now appears once with the best available price.
↑Fix
12 Mar
2026 · THU
Feature v1.4
Store Catalogues hub
Aggregated weekly catalogues from major Australian retailers into one browse experience with cover images and quick links. Brings the print-catalogue habit online with one-tap browsing.
8 Mar
2026 · SUN
Improvement v1.3.1 Discovery
Product cards redesigned with cleaner pricing hierarchy
Refined every product card to show the sale price first, original price as a strikethrough, and percentage saved as a coloured badge. Helps shoppers spot the real value at a glance instead of doing the math.
4 Mar
2026 · WED
Feature v1.3 Merchant
Merchant onboarding portal
Self-serve flow for Australian retailers to register, submit their feed and go live without engineering help. Unlocked the path to 130 stores in under four months.
22 Feb
2026 · SUN
Feature v1.2 Discovery
Today’s Sales — live deals feed
Launched the central Today's Sales page surfacing every active sale across partner stores, refreshed continuously. The flagship destination — one page, every sale, no hunting.
18 Feb
2026 · WED
Fix v1.1.2 Catalogues
Catalogue page now loads on slow connections
Catalogues page was timing out for shoppers on 3G or rural NBN. Switched to progressive image loading so the page renders in stages instead of waiting for everything at once.
↑Fix
14 Feb
2026 · SAT
Feature v1.1 Platform Core
Multi-store product catalogue engine
Built the back-end engine that ingests product feeds from independent stores and unifies them under one search index. Foundation that now makes 45,000+ products searchable in a single place.
2 Feb
2026 · MON
Feature v1.0 Founding
It’s On Sale begins — first script committed
The day the first piece of code for It's On Sale was written. The vision: aggregate every Australian online sale in one place — and it began with a single line of script.