It's On Sale Daily Brief Issue 22 editorial hero, 22 June 2026

Final EOFY Week: LG, Samsung and Dyson Cuts Hit 48% as 30 June Looms | It’s On Sale Daily Brief, 22 June 2026

Eight sleeps from 30 June and Australian retail has entered the final EOFY week. LG Australia is up to 48% off, JB Hi-Fi up to 50% off tech, The Good Guys is running its widest TV and appliance cuts of the year, Dyson is $651 off the Gen5 Detect, and Samsung is up to $637 off Galaxy devices. Roy Morgan and the Australian Retail Council have just printed the verdict: 70% of Aussies plan to shop EOFY, but total spend will grow only 1.9%, well below inflation. The Reserve Bank held the cash rate at 4.35% last Tuesday, the first pause of 2026, which makes the EOFY markdown the only short-term tool a household budget has. Three stories that matter for shoppers this Monday, plus five fresh Australian sales we have not featured before.

The Final EOFY Week: LG, Dyson, Samsung Push To Their Deepest Cuts

The last week of the financial year is here and the Australian electronics aisle has stepped into the depths it usually reserves for Boxing Day. LG Australia’s EOFY sale, surveyed by Sharmishta Sarkar at TechRadar on 15 June, is showing up to 48% off across TVs, soundbars, stick vacuums and monitors, with the deepest cuts on previous-generation OLED panels LG is clearing ahead of the next refresh, and savings of up to AU$1,300 on the largest screens. New TVs, vacuums and Bluetooth speakers from AU$69 were added to the sale on 17 June. The markdowns flow through the Australian electronics chains carrying LG: Bing Lee, Harvey Norman, The Good Guys and JB Hi-Fi.

JB Hi-Fi’s own EOFY pile is up to 50% off across tech, TVs, laptops, audio, appliances and accessories, with savings of more than AU$1,000 on robovacs and TVs called out by TechRadar’s EOFY tracker on 19 June. The Good Guys is running what it labels its “epic” EOFY across TVs, laptops, fridges, washing machines and small appliances to 30 June. The vacuum aisle keeps the deepest dollar savings: Dyson is up to AU$651 off Gen5 tech (extra 5% with code CFSAVE5 via Future Publishing’s affiliate program), Samsung is up to AU$637 off Galaxy devices, and Sonos is up to 25% off speakers, 33% off the Ace headphones. The shopper playbook for the next eight days: confirm the model number against the current generation (retailers are clearing old SKUs alongside new), check the Australian warranty term, and treat 30 June as the buying line for anything over AU$1,000.

EOFY Spend Stalls Even As 70% Of Aussies Plan To Shop

The Australian Retail Council and Roy Morgan published the EOFY 2026 outlook on 16 June and the numbers tell a careful story. Around 6.1 million Australians (26% of the adult population) plan to shop the EOFY sales this year, and total EOFY spend is forecast to reach AU$10.7 billion, but the growth rate is just 1.9%, well below inflation and a sign that households remain cautious despite widespread discounting. Michele Levine, CEO of Roy Morgan, framed the trade as a deal-driven year where shoppers are spending only where they can lock in genuine markdowns. The top three EOFY categories: clothing, footwear and accessories (34%), household appliances and white goods (15%), electronics and technology products (12%). Online is set to take 44% of the spend, unchanged from 2025.

PayPal’s parallel research, reported by Mirage News on 17 June, lifts the participation number higher: 71% of Australians plan to shop EOFY this June, with fashion and clothing the top category at 48% intent, followed by electronics at 41% and health and beauty at 33%. Why the gap between Roy Morgan’s 26% and PayPal’s 71%? The Roy Morgan number counts people who have already committed budget, while PayPal counts anyone scanning for a deal. The signal for shoppers is consistent: the audience is large, the dollars are tight, and the retailers know it, which is exactly why the markdowns this final EOFY week are the deepest they have been all year.

RBA Pauses At 4.35%, EOFY Becomes The Only Lever Households Have

The Reserve Bank of Australia left the cash rate at 4.35% at its 17 June board meeting, the first pause of 2026 after a year of cautious holds. SBS News reported the decision as unanimous, with the RBA citing the need to see how earlier policy flows through the economy before any further move. The major banks (CBA, ANZ, NAB) now agree the cash rate has most likely peaked, but the same banks also see no cut until mid-2027 at the earliest, with the cash rate expected to hold at 4.35% through the end of 2026 according to Integrated Finance Group‘s 15 June summary.

For shoppers the practical read is simple. The RBA hold delivers no near-term relief on mortgages, rent or credit card interest, and a cut is at least 12 months away. The household savings lever that can move in the next eight days is the EOFY markdown, which is why the appliance and electronics aisle is competing this aggressively. Discretionary categories (apparel, homewares, tech, furniture) are scrapping for share of a wallet that has just been told relief is not coming via rates. The corollary for the shopper: essentials (groceries, fuel, utilities, insurance) will keep eating a fixed share of the budget regardless, so the genuine value at EOFY 2026 sits in the want-not-need categories where retailers are clearing inventory hard before 1 July.

Top 5 Deals of the Day

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three stories, one trade. The Australian electronics chains are competing in public with their deepest EOFY cuts of the year, the EOFY shopper pool is the largest it has ever been but the dollars are tighter than ever, and the Reserve Bank has confirmed there will be no relief from the rates lever any time soon. The eight days between today and 30 June are the only window this calendar year where households can move real dollars by buying well. After 30 June the EOFY clearance lines snap back to RRP or close to it, and the next genuine markdown window does not open until October.

This is exactly the week It’s On Sale was built for. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place, and our AI search reads the way real shoppers ask (try “OLED TV under 2000” or “stick vacuum under 800”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now 8 sleeps away. Browse Today’s Sales before the bargain window closes.