Three separate 2026 reports landed in the same week and told the same story. Australians are now deal hunters. 81% shop around. 73% wait for the sale. 79% will not buy their preferred brand at full price. The data has caught up to why we built It’s On Sale, so here is a clean answer to all of it: this is our turf. One curated map of every genuine Australian retail sale, refreshed every morning, audited at dawn. You hunt the best deals. We already did.
Australia Is Now A Nation Of Deal Hunters
The Australia Post 2026 eCommerce Report is the clearest read yet on what cost-of-living has done to Australian shopping behaviour. 81% of Aussies now actively shop around for the best deal. 73% wait for sales events before they buy. The average household now buys from 16 different retailers across a year, double what it was a decade ago. The average basket has slid to $96, down ten dollars from 2020 in real terms. Australia Post itself uses the phrase “shopper promiscuity” to describe what is happening, and Nugget Digital’s breakdown of the report calls it the end of single-retailer loyalty.
The EOFY 2026 research from Kogan and PureProfile, reported by Sue Wells in 7News, layers in the EOFY-specific behaviour. 79% of Australians say they will not buy their preferred brand if it is not on sale. 37% will actively switch to a cheaper competitor brand. 49% have intentionally delayed buying a necessary high-value item (a fridge, a laptop, a TV) for three months or more, specifically to wait for an EOFY discount. 69% are enforcing an under-$500 EOFY spending limit. Australians are not buying less. They are buying smarter, slower and more strategically than at any point in the post-pandemic period.
The third corroboration came on 2 June from the Power Retail and Arktic Fox State of eCommerce 2026 report. Teresa Sperti, Director of Arktic Fox, summed up what retailers are seeing from the other side of the counter: “The findings reveal a market at a genuine inflection point.” 97.8% of retailers now rate eCommerce growth as strategically critical. 78.6% concede their loyalty programs need to evolve. Price has officially eclipsed brand as the deciding factor in where Australians shop.
This Is Our Turf
It’s On Sale was built for exactly this Australia. One curated directory of Australian-owned retailers actually running sales right now, with the deepest headline discounts surfaced every morning. No overseas marketplaces. No drop-shippers. No expired offer pages. Each store gets a live audit at dawn so the homepage only shows sales that are actually live. The Top 6 ticker on the homepage refreshes daily. The Daily Brief lands at 8am AEST every weekday. The Top 5 Deals of the Day rotates so the same stores never run two days in a row, which is the editorial proof that we are reading the live pool, not recycling a list.
If 81% of you are already shopping around and 73% are already waiting for the sale, the work has shifted. The question is no longer “is this on sale?” but “where is the best version of this sale, today?”. That is what we do. The hunting is the platform. You bring the wishlist; we bring the map.
What To Watch This Morning: Two Confidence Reads
Two data drops land before lunch and both feed straight back into how retailers price the rest of EOFY. The Westpac Melbourne Institute Consumer Sentiment Index releases at 10:30am AEST, followed by NAB Business Confidence at 11:30am AEST. IG flagged both as the week’s key local data points. If consumer sentiment stays at the three-year low it printed in last month’s KPMG Retail Health Index (80.1, down from 91.6), expect retailers to push harder into the deferred big-ticket categories (whitegoods, tech, furniture) over the next ten days. The RBA cash rate decision lands Monday 16 June; Click Frenzy fires from 7pm AEST Thursday 18 June. EOFY closes 30 June.
Top 5 Deals of the Day
Today’s catch. Five stores, five categories, all fresh ground. Yesterday’s leaders are cooled down; the hunter never works the same patch two days running.
Discount
Eckersley's Pty LtdArt & CraftUp to 70% off Eckersley’s art supplies clearance: paints, canvases, brushes, sketchbooks and student bundles from the AU-owned Melbourne family business that has stocked Australian studios since 1949.70%OFF2
VERONIKA MAINEWomens FashionUp to 70% off Veronika Maine’s workwear and occasion edit: tailored separates, dresses and knitwear in the polished Italian-fabric range the label is known for, sizes 6 to 16.70%OFF3
ColetteBags & AccessoriesUp to 69% off Colette Hayman’s accessories sweep: handbags, jewellery, hair pieces, travel and wallets across the brand’s clearance and current-season EOFY drop.69%OFF4
MYERDepartment StoreUp to 65% off Myer’s EOFY blitz across beauty, appliances, tech, luggage and home brands, with the deepest tags landing on big-ticket appliance lines.65%OFF5
DuskHomewaresUp to 60% off Dusk’s candle, diffuser and gifting range: hand-poured Australian fragrances and homewares from the AU-owned national chain.60%OFF% discounts shown are indicative across each store’s sale range. Individual product savings vary.
Other Deals Worth a Look
Three deeper headline numbers in the pool today did not make the Top 5 because their categories were already taken, but they earn a look. Sportsgirl is still at up to 90% off on its runway and EOFY clearance for womens fashion. Rebel is at up to 85% off on fan gear and footwear. Elite Supplements is at up to 80% off on protein and recovery. For homewares specifically, Glassons is at 63% on knits and basics. Original Mattress Factory is at 60% on its Cloud 9 range, and Robert Gordon Pottery is at 60% on its handmade Australian ceramics. All Australian-owned, all locally fulfilled.
Reader Takeaway
The data confirms what most households already know in their bones. Strategic shopping is the new default, not a frugality tactic. EOFY week three opens tomorrow and the deepest cuts will land between now and 30 June. Bookmark itsonsale.com.au, check the Top 6 ticker on the homepage every morning, and let the Daily Brief filter the 124 stores currently running sales down to the five worth a serious look today. You hunt the best deals. We already did.
