David Jones Names Its First Female CEO in 188 Years as Coles Eyes $4bn Petbarn Deal | It’s On Sale Daily Brief, 4 July 2026

Saturday morning, and Australian retail wakes to a genuine changing of the guard. David Jones, the country’s oldest department store at 188 years, has named Erica Berchtold as its first female chief executive, replacing Scott Fyfe. Down the aisle, Coles has confirmed it is in talks to buy Greencross (owner of Petbarn and City Farmers) in a deal reported at close to $4 billion, its biggest strategic swing in more than a decade. At the other end of town, Accent Group’s board is urging shareholders to reject Frasers Group’s hostile 65 cents a share takeover bid. And Amazon has told 16,000 staff they are being cut loose. It is a lot for a Saturday, but the direction is unmistakeable: Australian retail leadership is being remade in real time, and payday super, live from Tuesday, now sits underneath all of it.

David Jones Names Its First Female CEO In 188 Years

Erica Berchtold has been appointed chief executive of David Jones, the first woman to hold the top job in the store’s 188 year history and the sixth chief executive since it was founded on George Street in Sydney in 1838 (Retail Show Australia). Berchtold replaces Scott Fyfe, who exits after a long stretch running the department store through the Woolworths South Africa era, the private equity carve-out and the transition to Anchorage Capital ownership. FashionNetwork’s Australia team framed the appointment as the culmination of a shortlist that had circulated inside the David Jones board for most of the second quarter (FashionNetwork.com).

Berchtold arrives with a resume that reads like a tour of Australian premium retail: former chief executive of The Iconic during its ownership under Global Fashion Group, prior senior roles at Country Road Group, and a stint at David Jones itself earlier in her career. The West Australian’s business desk positioned the move alongside the broader premium department store rebuild that Anchorage Capital has been running since it took the reins (The West Australian retail desk). Chair Bruce Rockowitz said in the appointment statement that Berchtold’s task is to sharpen the David Jones proposition against a rebuilt Myer, an aggressive premium-fashion pure-play from The Iconic, and a beauty and cosmetics category that is being fought over by MECCA, Sephora and Chemist Warehouse’s Ultra Beauty roll-out.

For the Australian shopper the read is optimistic. Berchtold’s history at The Iconic points to a leader who reads e-commerce data closely, moves quickly on product depth in womenswear and beauty, and is unafraid to trim under-performing categories. Expect David Jones’s beauty hall, its private-label womenswear line and its home category to see the sharpest early changes. Loyalty program mechanics (the reworked David Jones Rewards) are also likely to see refinement inside the first hundred days. If you shop David Jones regularly, the next six months will be the most interesting the store has had in a decade.

Coles Confirms Talks To Buy Petbarn Owner Greencross

Coles Group has confirmed it is in advanced discussions with US private equity firm TPG Capital to acquire Greencross, the Australian pet care platform that owns Petbarn, City Farmers and Greencross Vet Hospitals, in a deal Reuters reported at close to $4 billion (Reuters, 1 July 2026). Coles chief executive Leah Weckert said the talks are incomplete and that the outcome is not certain, but the confirmation alone was enough to send Coles shares 4.2 per cent lower on the day as the market digested the scale of a category diversification well outside the supermarket’s traditional beat.

Greencross runs more than 250 Petbarn and City Farmers stores across Australia and New Zealand, plus a national veterinary network. For Coles, the strategic logic is a defensive push into pet care, a category running at a decade of compounding growth as pet ownership in Australia sits at record highs and premium pet food and vet spend continues to outpace grocery inflation. It is also a fenced-off category where the two supermarket majors have historically had minimal presence, unlike toys, apparel or homewares where they have retreated. For shoppers who buy pet food and supplies, the near-term implication is a possible loyalty-program tie-in (FlyBuys reaching into Petbarn) if the deal proceeds, and heightened competitive pressure on independent pet retailers and PETstock (owned by Woolworths) through the second half of 2026.

Accent Group Rejects Frasers’ Hostile Takeover Bid

The board of Accent Group has urged shareholders to reject a hostile 65 cents per share off-market takeover bid from British billionaire Mike Ashley’s Frasers Group, calling the offer “significantly inadequate” and undervaluing the Australian-listed footwear retailer (The West Australian). The bid opened on 30 June and runs to approximately 30 July 2026. Inside Retail’s coverage set out the board’s argument that the offer fails to account for the growth potential of the wholesale distribution business, the Skechers Australia partnership and the pipeline of new Nude Lucy stores (Inside Retail).

France-Epargne’s investor-facing summary emphasised that the Accent board’s rejection is unanimous and that the independent expert report accompanying the target’s statement placed a fair value materially above the 65 cents on offer (France-Epargne). Accent Group owns and operates The Athlete’s Foot, Platypus, Skechers Australia, Hype DC, Stylerunner, Nude Lucy and Glue Store, distributing footwear brands including Vans, Merrell and Timberland across Australia and New Zealand. For the Australian shopper, the immediate implication is unchanged: continue shopping the Accent brands and their sale ranges as normal. If Frasers were to ultimately succeed, the risk is a shift in inventory strategy toward the Sports Direct discount model, which could compress the premium positioning that stores like Platypus and Stylerunner currently occupy.

Amazon Cuts 16,000 Jobs Globally

Amazon chief executive Andy Jassy has confirmed the company is cutting approximately 16,000 corporate jobs globally, part of an ongoing efficiency drive that has now stretched across multiple rounds since 2023 (Fidelity syndication of the Reuters wire, 28 June 2026). The cuts land on top of the ACCC’s Federal Court proceedings over Prime Video contract changes filed in Australia earlier this week, and follow a US Federal Trade Commission settlement over the Prime signup and cancellation flow. For Australian employees the specific national breakdown has not been published, but the impacted teams sit across corporate, operations planning and devices.

The read for the Australian shopper is unchanged from Monday’s brief. Continue to be cautious with any long-term subscription commitment where the seller can unilaterally alter terms mid-contract, keep pressure on marketplace operators over transparent pricing and delivery representations, and prefer Australian-owned retailers where locally negotiated consumer guarantees under the Australian Consumer Law apply cleanly. For pet supplies, fashion and beauty in particular, the alternative Australian retailers featured in today’s Top 6 are stronger picks on both service and returns terms.

Payday Super Kicks In: Retail Workers See Compulsory Super Weekly

From 1 July, payday super became mandatory across Australia. Employers must now remit compulsory superannuation contributions within seven business days of every payday, rather than the previous quarterly cadence (Lawpath compliance summary). Lander and Rogers’s employment team walked through the operational implications for retail employers, most of whom pay staff weekly or fortnightly (Lander and Rogers). The Guardian Australia’s Katy Gallagher framed payday super alongside the minimum wage rise and the paid parental leave extension as the three biggest 1 July shifts for Australian workers (The Guardian, 30 June 2026).

For retail workers, the practical benefit is significant. Prior to 1 July, an award-covered retail assistant on a weekly pay cycle could be owed up to 13 weeks of super contributions at any given time (all payable quarterly, and subject to the risk of unpaid super if the employer ran into cash-flow trouble). Under payday super, the money now lands in the employee’s fund within a week of each pay day, which materially reduces the risk of unpaid super and slightly increases lifetime compounding. Retail employers who paid quarterly are now paying weekly or fortnightly, which imposes a real cash-flow discipline on the sector but is now legally non-negotiable.

Top 5 Deals of the Day

Five Fresh Australian Stores To Restock The Household

Five stores. Five categories. All fresh names today (none carried over from yesterday’s Top 6), audited at dawn on Saturday.

1Today’s Top
Discount
Best&LessBest&LessKids FashionItem-level cuts up to 88 per cent off Best&Less’s Clearance rail: kids fashion, teen apparel, womenswear, homewares and underwear from the Sydney-headquartered Australian-owned value department chain, with verified item-level cuts like the Girls Tie Front Linen Vest at $1.98 down from $16 and click and collect from more than 190 stores across the country.88%OFF
2MacpacMacpacOutdoorUp to 71 per cent off Macpac’s clearance range: technical outerwear, insulated jackets, kids adventure apparel, hiking pants, base layers and travel packs from the Australian-owned outdoor brand (part of ASX-listed Super Retail Group), with verified item-level cuts like the Kids’ Pack-It Jacket at $22.77 down from $79.99 and free delivery on orders over $100.71%OFF3Colette by Colette HaymanColette by Colette HaymanWomens FashionItem-level cuts up to 69 per cent off Colette by Colette Hayman’s Sale: crossbody bags, wallets, jewellery, sunglasses, hair accessories and travel pieces from the Brookvale-based Australian-owned accessories brand, with verified item-level cuts like the Denim Chrissy Wallet at $9 down from $29 and free shipping on orders over $80.69%OFF4Chemist WarehouseChemist WarehousePharmacyItem-level cuts up to 68 per cent off Chemist Warehouse’s Clearance: skincare, cosmetics, haircare, fragrance, vitamins, oral care and everyday health basics from the family-owned Australian pharmacy giant, with verified item-level cuts like the NYX Bridgerton Butter Gloss at $5 down from $15.99 and click and collect from more than 600 stores nationwide.68%OFF5RockwearRockwearSportUp to 64 per cent off Rockwear’s Sale: leggings, sports bras, activewear tops, tees, joggers and gym accessories from the Queensland-founded Australian-owned womens activewear brand, with verified item-level cuts like the Luxe Acid Wash Boyfriend Tee at $20 down from $54.99 and free shipping on orders over $100.64%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, another handful of Australian-owned stores are running strong cuts this weekend. JB Hi-Fi‘s This Weeks Hottest Deals is live with cuts up to 60 per cent, including the ECOVACS DEEBOT N50 Omni Robotic Vacuum at $799 down from $1,999 from the ASX-listed Australian electronics retailer (the Top 6 ticker pick today). David Jones is running EOFY discounts up to 50 per cent on the Erica Berchtold era’s first sale event, with an extra 20 per cent off clearance. Target Australia‘s Clearance is holding at 4,364 products live with a 20 per cent off toys and kidswear sub-promotion running under the Wesfarmers-owned discount department chain. Domayne‘s Hot Deals continues into July from the Australian furniture retailer. Koala‘s clearance is live on mattresses, sofas and bed frames from the Australian-founded direct-to-consumer bedding brand. All Australian-owned or locally fulfilled and worth a scan.

Our Take

Four days into the new financial year the tone is set. The two biggest premium retail leadership stories of the calendar year (Berchtold at David Jones, and Coles making a $4 billion swing at Petbarn) landed within 72 hours of each other. Accent Group is defending itself against a hostile British bid. Amazon is cutting corporate staff globally on top of an active ACCC court case. Every one of those decisions gets made against the same backdrop of payday super rules, higher award wages, tighter grocery enforcement and the annual EOFY tax cut hitting employee bank balances. The Australian retail landscape on 4 July 2026 is genuinely different from what it was on 4 July 2025, and the pace of change is accelerating.

The shoppable side of It’s On Sale is built for that decision. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “kids winter jacket under 50” or “womens leggings on sale size 12”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. Browse Today’s Sales on day four of the new year.

Editorial hero: Australian pay slip with 6 percent minimum wage rise, ACCC folder, Amazon Prime receipt corner, and bottlebrush garnish on navy linen.

Retail Wages Rise 6 Per Cent as ACCC Sues Amazon and Puts Petrol Servos On Notice | It’s On Sale Daily Brief, 3 July 2026

Day three of the new financial year, and Friday brings a payday-sized cluster of shifts for the Australian shopper. The national minimum wage lifts 6 per cent to $26.44 an hour, taking the weekly floor above $1,000 for the first time, with modern-award rates up 4.75 per cent in step. The competition regulator has filed Federal Court proceedings against Amazon Australia over allegedly unfair Prime Video contract changes that stung more than a million local subscribers. The fuel excise has been cut in half to 16 cents a litre until 2 August, with the ACCC on the record telling service stations not to pocket the difference. And the penalty unit that anchors every fixed fine in the country ticks up from $330 to $364. The wallet is a little heavier this morning, and so are the consequences for anyone caught misbehaving in the retail market.

The Minimum Wage Just Crossed A Thousand Dollars A Week

From 1 July, the National Minimum Wage rose 6 per cent to $26.44 per hour, or $1,004.90 for a 38 hour week (Hall and Wilcox employment law summary). Modern award minimum wages lifted 4.75 per cent on the same day, flowing through to more than 2 million Australian workers on award-reliant pay (OAHI payroll compliance briefing). The Fair Work Commission Annual Wage Review 2025 to 26 decision, handed down in early June and taking effect from the first full pay period after 1 July, is the largest wage rise ordered by the Commission in six years.

Katy Gallagher, writing for The Guardian ahead of the changeover, framed the package alongside the day one lift in super to 12 per cent, paid parental leave stretching from 24 to 26 weeks with super attached, and payday super rules requiring employer contributions in step with wages from 2026-27 (Guardian Australia, 30 June 2026). Retail Trade sits among the highest-concentration award-reliant industries in the country, so the flow-on effect is largest in supermarket checkouts, apparel shops, homewares and quick service retail. Inside Retail’s Aleksandra Cvetanoska analysed the operating cost implications for retailers who employ under General Retail Industry Award pay bands (Inside Retail, 30 June 2026).

For the shopper the read is direct. The wage floor lift is a genuine consumer stimulus into July, particularly for lower-quintile households where retail spending is more elastic. Combined with the stage 3 tax cuts that landed a full financial year ago and continue to compound, disposable income is materially higher on 3 July than it was on 3 July 2025. The counter-signal is the modest but real cost pressure this puts on retailers who employ a lot of award-covered staff, which is most of the mid-tier fashion, homewares and hospitality chains. Watch pricing behaviour across those categories over July and August: some will absorb, some will pass through.

ACCC Files Federal Court Case Against Amazon Prime Video

The competition regulator has filed proceedings in the Federal Court against Amazon Commercial Services Pty Ltd over allegedly unfair contract terms used to introduce mid-contract advertising and price hikes on Prime Video (Nassim Khadem for ABC News, 30 June 2026). The regulator alleges more than one million Australian Prime subscribers were affected between November 2023 and August 2025, when ads were rolled into Prime Video and the ad-free tier was introduced as a paid upgrade without meaningful consent from existing annual subscribers.

Yahoo Finance framed the Australian case alongside a fresh US Federal Trade Commission settlement, describing it as a regulatory two-front week for the marketplace giant (Yahoo Finance, 30 June 2026). Under recent amendments to the Australian Consumer Law, penalties for unfair contract terms can now reach the greater of $50 million, three times the benefit obtained, or 30 per cent of adjusted turnover during the breach period (NewsGram international coverage). ACCC Chair Gina Cass-Gottlieb said in the filing statement that the case will test how far a subscription platform can rewrite the deal on customers who have already paid up front for a year.

For the Australian shopper the practical implication is unchanged from Monday. Audit every one-year prepaid streaming, membership or software subscription for adverse-changes clauses, and be sceptical of any product that quietly moves you from an ad-free experience to an ad-supported one mid-contract. If you were caught by the Prime Video shift between November 2023 and August 2025, the ACCC’s proceedings do not automatically compensate you, but a successful case is likely to open the door to redress.

Fuel Excise Halved To 16 Cents A Litre

The federal government’s temporary fuel excise cut took effect on 1 July, halving the excise from 51.6 cents a litre to 25.8 cents a litre, and dropping through to a headline saving of approximately 16 cents a litre at the pump once GST and retail margins are accounted for. The cut runs until 2 August. The ACCC has publicly warned retail service stations not to hold the reduction back at the bowser (AMR Times reporting the West Australian’s coverage). Broker.com.au’s mid-year macro summary places the excise cut alongside the RBA holding the cash rate at 3.85 per cent, framing July as a modest household-cash-flow reprieve (Broker.com.au macro roundup).

The shopper move is to compare the board price at your regular fuel outlet against the state average on accc.gov.au fuel price monitoring before filling. Any servo running noticeably above the state average through July can be reported to the regulator, and the reports feed the ACCC’s next petrol monitoring report. Because the excise cut is temporary, retailers who use fuel intensively (last-mile logistics, in-store cafes, food service) can also plausibly pass on softer freight costs through July. Watch supermarket fuel dockets: the 4 cents a litre discount is now stacking against a lower base.

Penalty Units Just Went Up: Fixed Fines Bite Harder

Also from 1 July, the Commonwealth penalty unit rose from $330 to $364, a 10.3 per cent lift indexed under section 4AA of the Crimes Act (ACCC fines and penalties reference). Every fixed-dollar penalty that references a penalty unit ticks up in step, which is most of the sanctions in the Australian Consumer Law, Competition and Consumer Act, and hundreds of secondary regulations. Johnson Winter Slattery’s competition team walked through the flow-on for corporate breaches, noting the corporate maximum for a competition or consumer law contravention is now the greater of $100 million, three times the benefit obtained, or 30 per cent of adjusted Australian turnover during the breach period (JWS commercial law update).

Sitting alongside the price-gouging prohibition on Coles and Woolworths (still live from Tuesday, see ACCC supermarket excessive-pricing prohibition), and SBS News’s explainer on how the ban lands for consumers (SBS News explainer, 1 July 2026), the enforcement environment for large retailers going into the second week of the new year is measurably tighter than it was a fortnight ago. Andrew Leigh MP’s summary of the government’s price-gouging framework (Andrew Leigh policy note) sets out the political logic behind the tightening. For the shopper it is simple: if you spot a “was” price at a major supermarket that looks confected, or a subscription auto-renewal that quietly shifted terms, report it. The reports actually go somewhere now.

Top 5 Deals of the Day

Five Fresh Australian Stores To Spend That Wage Rise

Five stores. Five categories. All fresh names today (none carried over from yesterday’s Top 6), audited at dawn on day three of the new financial year.

1Today’s Top
Discount
KmartKmartDiscount StoreItem-level cuts up to 97 per cent off Kmart’s Clearance rail: kids sports bottles, toys, homewares, apparel and pantry basics from the Australian-owned discount department chain, with verified item-level cuts like the Sage Sports Bottle Bag at $0.20 down from $6 and click and collect from more than 300 stores nationwide.50%OFF
2SussanSussanWomens FashionUp to 93 per cent off Sussan’s On Sale collection: womens tops, dresses, denim, knitwear, sleepwear and accessories from the Melbourne-founded Australian-owned womens fashion brand, with verified item-level cuts like the Silver Oval Stud Earrings at $1 down from $14.95 and free delivery on orders over $100.93%OFF3Pillow TalkPillow TalkBeddingItem-level cuts up to 92 per cent off Pillow Talk’s Shop All Sale: quilt covers, sheet sets, cushions, towels, table linen and seasonal placemats from the Australian-owned bedding and homewares specialist, with verified item-level cuts like the Gingerbread Christmas Paper Placemat 24 Pack at $0.97 down from $12.95 and click and collect from more than 65 stores.40%OFF4Novo ShoesNovo ShoesFootwearUp to 81 per cent off Novo Shoes’s sale range: heels, boots, flats, sandals and workwear from the Australian-owned footwear retailer founded in 1976, with verified item-level cuts like the Zylvia Silver Heel at $15 down from $79.95 and free Australian shipping on orders over $70.81%OFF5Mr Toys ToyworldMr Toys ToyworldToysItem-level cuts up to 80 per cent off Mr Toys Toyworld’s Toy Sale: preschool, dolls, construction, board games, plush and outdoor toys from the Queensland-founded Australian-owned toy retailer, with verified item-level cuts like the Tile Town Pet Vet playset at $19.97 down from $99 and click and collect from stores across Queensland, New South Wales, Victoria and South Australia.50%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, another handful of Australian-owned stores are running strong cuts as the EOFY tail plays out. Myer has its Stocktake Sale live with a further 60 per cent off, including the Jamie Oliver Tefal Triple Frypan Set at $125 down from $429.95 (the Top 6 ticker pick today) from the ASX-listed Australian department store. Rebel Sport is still running up to 50 per cent off selected footwear and activewear. Temple and Webster‘s EOFY Sale continues at up to 50 per cent off with the Gala 4 Seater Boucle Sofa with Double Chaise at $1,199 down from $2,499 from the ASX-listed Australian-owned furniture retailer. Macpac‘s up to 50 per cent off apparel continues from the Australian-owned outdoor brand. Domayne‘s Half Yearly Sale is extended with 55 per cent off selected accessories. All Australian-owned or locally fulfilled and worth a scan.

Our Take

Three days into the new year the picture is settling. Households are carrying a genuine cash tailwind this month (bigger wages, lower fuel, tighter grocery enforcement, higher fines for anyone who tries to game either shoppers or subscribers). The retailer picture is more mixed: mid-tier chains with heavy award-covered workforces are absorbing a real wage lift while trying to hold sticker prices through the EOFY tail, and the biggest players are operating under enforcement scrutiny that has genuinely stepped up. The shopper move this week is to use the lower fuel and higher take-home pay to consolidate deferred household purchases (bedding, footwear, kids essentials, small furniture) while retailers are still clearing FY2025 to 26 stock. And if you see something that looks off (a suspicious grocery ticket, a mid-contract subscription tweak, a servo not passing through the excise cut) report it. The regulator has three fresh sticks this week and looks willing to use them.

The shoppable side of It’s On Sale is built for that decision. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “kids school stationery under 10” or “womens boots size 8 on sale”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. Browse Today’s Sales on day three of the new year.

Editorial hero for It's On Sale Daily Brief Issue 32: gavel, ACCC court document, brown leather wallet with receipts, day planner marked 1 July 2026, bottlebrush and eucalyptus, magnifying glass on navy marble

World-first Price-Gouging Ban Goes Live: Coles And Woolies On The Clock | It’s On Sale Daily Brief, 2 July 2026

Day two of the new financial year, and the shopper’s world has quietly rewired overnight. As of Tuesday, Coles and Woolworths sit under a world-first excessive-pricing prohibition, with the ACCC now empowered to interrogate any grocery sticker it finds significantly above the cost of supply plus a reasonable margin. On the same morning the regulator blocked a proposed Coles lease in Kalgoorlie, the first use of its new merger powers to protect a smaller local competitor. Australia Post lifts parcel, Express Post and international rates from today, which reshapes the shipping economics of every EOFY tail deal. And the retail sector heads into July on the back of a 5.8 per cent lift in annual spending. The pieces on the board have moved.

The Price-Gouging Ban Is Live: Coles And Woolies On The Clock

From 1 July, any grocery retailer with more than $30 billion in annual Australian revenue (currently only Coles and Woolworths) is prohibited from engaging in excessive pricing of grocery products (ACCC pricing guidance). The new prohibition is an addition to the Food and Grocery Code, defining excessive pricing as pricing that is “significantly excessive when compared to the costs to the supermarket to supply the product plus a reasonable margin”. Financial penalties for a breach are the greater of $10 million, three times the benefit obtained, or 10 per cent of adjusted annual turnover.

ACCC Deputy Chair Catriona Lowe framed the enforcement posture on ABC AM this morning: “This isn’t about preventing price increases when justified. It’s about ensuring that there is a valid rationale for those increases” (Isabel Moussalli reporting for ABC AM with Barbara Miller, 1 July 2026). The regulator has flagged it will pick priority product categories using consumer and supplier reports, then work backwards through supermarket cost and margin data. Julia Kanapathippillai’s analysis for Mediaweek notes the same day the regulator blocked a proposed Coles supermarket lease in Kalgoorlie WA (Mediaweek, 26 June 2026), the first live use of its expanded merger powers to protect a smaller regional competitor.

For the shopper the read is practical. The new law is unlikely to move sticker prices overnight (the regulator itself acknowledges the difficulty of proof), but the disclosure and monitoring regime is a real one. Any shopper who spots a suspicious “was” price at Coles or Woolies can now report it via accc.gov.au, and the report joins the ACCC’s priority-monitoring pool. Combined with the Federal Court’s May decision that 13 of 14 Coles “Down Down” tickets were misleading (Justice O’Bryan, penalties pending, theoretically up to $650 million), the pricing-disclosure environment for the majors is meaningfully tighter than it was a fortnight ago.

Australia Post Lifts Parcel And Express Prices Today

From this morning, Australia Post has raised prices across the domestic Parcel Post and Express Post services, international parcel and letter services, local pickup and delivery, mail redirection and mail hold, unaddressed mail, and MyPost Business rates (Australia Post 2026 pricing update). Passport and ID photo services also rose. The changes flow directly into the shipping economics of every online retailer that uses Australia Post for standard delivery.

The shopper move is straightforward. Ahead of the EOFY tail (many Australian retailers keep their end-of-financial-year deals live for the first few days of July), consolidate multi-item orders into a single delivery to spread the higher postage across more units. Chase “free shipping over $X” thresholds, which most Australian-owned retailers still honour and which now save more than they did last week. And check whether your favourite retailer absorbs the change or passes it on: many mid-tier retailers have historically eaten small postage rises to keep basket abandonment down, but a rise of this scale is likely to surface on the checkout screens of the shipping-heaviest categories (homewares, furniture, larger apparel orders).

Retail Spending Enters July On A 5.8 Per Cent Uplift

Australian retail turnover grew 5.8 per cent over the year to May 2026 to $39.67 billion, with growth recorded across every retail category (Australian Retail Council media release). Australian Retail Council Chief Economist Glenn Fahey said the figures show resilience despite subdued consumer confidence and ongoing cost-of-living pressure. Northern Territory (up 8.1 per cent) and Western Australia (up 7.3 per cent) recorded the strongest state growth, while Victoria (5.1 per cent) and New South Wales (5.3 per cent) saw more moderate lifts.

The ABS’s Monthly Household Spending Indicator confirms the story from the demand side: May 2026 household spending rose 1.3 per cent month on month, reversing April’s 1.1 per cent drop, with clothing and footwear (up 2.7 per cent) leading the rebound followed by miscellaneous goods and services and transport (ABS media release, 25 June 2026). Reuters framed the number as evidence household demand is holding despite the RBA’s cash rate sitting at 4.35 per cent, which the market now regards as the peak of the cycle (Reuters, 25 June 2026). The Q2 CPI print due 29 July is the next real hinge for household planning.

Amazon Prime Case Rolls Into Court: Regulator On Two Fronts

Yesterday’s lead is still developing. The ACCC’s Federal Court action against Amazon Australia over alleged unfair Prime contract terms sits alongside a fresh US Federal Trade Commission settlement, with Yahoo Finance framing the pair as a regulatory two-front week for the marketplace giant (Yahoo Finance, 30 June 2026). The Australian case, filed 30 June, targets Amazon Commercial Services Pty Ltd over five allegedly unfair terms used to introduce ads to Prime Video mid-contract. For the Australian shopper the practical implication is unchanged from yesterday’s brief: audit every one-year prepaid subscription for adverse-changes clauses.

Top 5 Deals of the Day

Five Fresh Australian Stores For Day Two Of FY2026 To 27

Five stores. Five categories. All fresh names today (none carried over from yesterday’s Top 6), audited at dawn on day two of the new financial year.

1Today’s Top
Discount
BooktopiaBooktopiaBooksUp to 90 per cent off Booktopia’s Big Book Sale: kids and teens fiction, cookbooks, biographies, novels and reference from the Sydney-based Australian-owned online bookseller, with verified item-level cuts like the Morganville Vampires Book 3 at $4.75 down from $19.99 and free Australian shipping on orders over $60.90%OFF
2Best & LessBest & LessValue FashionItem-level cuts up to 86 per cent off Best and Less’s $2 and Under clearance rail: kids stationery, socks, undies, tees and value basics from the Australian-owned value fashion chain, with verified item-level cuts like the Pop Note Pad Assorted at $0.98 down from $7.00 and click and collect from more than 200 stores.86%OFF3David JonesDavid JonesDepartment StoreUp to 80 per cent off David Jones’s mid-year sale: homewares, cookware, glassware, beauty, fashion and manchester from the iconic Australian department store, with verified item-level cuts like the Orrefors More Multi Tumbler 4 Pack at $55 down from $145 plus an extra 50 per cent off selected sale styles at checkout.80%OFF4SmiggleSmiggleKids & ToysItem-level cuts up to 77 per cent off Smiggle’s Nothing Over $50 sale: pencil cases, backpacks, lunchboxes, water bottles and keyrings from the Melbourne-founded Australian-owned kids stationery brand, with verified item-level cuts like the Peeps Alphabet Keyring at $3.00 down from $12.95 and click and collect from Smiggle stores nationwide.77%OFF5Chemist WarehouseChemist WarehouseBeauty & HealthItem-level cuts up to 68 per cent off Chemist Warehouse’s clearance: makeup, skincare, vitamins, fragrance, haircare and pharmacy from Australia’s largest chemist chain, with verified item-level cuts like the NYX Bridgerton Angel Food Cake Royal Butter Gloss at $5.00 down from $15.99 and free delivery on orders over $50.68%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, another five Australian-owned stores are running strong cuts as the EOFY tail plays out. Temple and Webster has its EOFY Sale live at up to 50 per cent off, with the Gala 4 Seater Boucle Sofa with Double Chaise at $1,199 down from $2,499 (the Top 6 ticker pick today) from the ASX-listed Australian-owned furniture retailer. Rebel Sport is running up to 50 per cent off selected footwear including the Theragun Prime G5 at $275 down from $499. Domayne‘s Half Yearly Sale is extended with 55 per cent off selected accessories. Kmart‘s clearance is live from the Australian-owned discount department chain. Macpac‘s up to 50 per cent off apparel continues from the Australian-owned outdoor brand. All five are Australian-owned or locally fulfilled and worth a scan.

Our Take

The consumer regulator has just moved from prosecuting individual “was” price offences (Coles Down Down, JB Hi-Fi) to sitting in the enforcement chair on Coles and Woolworths pricing full time. That change is structural. It does not lower a single sticker this morning, but it changes the settings on every future price rise: the burden of proof on “significantly excessive” pricing now sits with the two biggest chains and the ACCC. Combined with the parcel rate lift from Australia Post and the wage plus tax uplift that arrived yesterday, the household enters the second day of the new year with a materially different mix of cash in and cash out. The move for shoppers this week is to lock in EOFY tail purchases while retailers are still absorbing postage, and to route any high-conviction grocery complaints to the ACCC where they now count.

The shoppable side of It’s On Sale is built for that decision. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “kids school stationery” or “boucle sofa under 1500”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. Browse Today’s Sales on day two of the new year.

It's On Sale Daily Brief Issue 31, 1 July 2026 - New financial year pay rise + ACCC Amazon case

It’s On Sale Daily Brief, Issue 31 | New Year, Bigger Pay Packet: The 5.97 Per Cent Rise Lands Today, And The ACCC Just Sued Amazon | 1 July 2026

Day one of the 2026 to 2027 financial year, and three things land in the shopper’s lap on the same morning. The National Minimum Wage steps up 5.97 per cent to $1,004.90 a week. The income tax rate on the $18,201 to $45,000 bracket falls from 16 per cent to 15 per cent. Paid parental leave extends from 24 to 26 weeks at the minimum wage, payday super begins, and the Super Guarantee reaches 12 per cent. At the same time, the consumer regulator has just pressed the button on its biggest subscription-economy case of 2026: a Federal Court action against Amazon Australia over allegedly unfair Prime contract terms that paved the way for ads on Prime Video. The first pay packet of the new year is bigger, and the consumer watchdog is on the warpath.

The ACCC Just Sued Amazon Australia Over Prime Video Ads

On Tuesday, the Australian Competition and Consumer Commission filed proceedings in the Federal Court of Australia against Amazon Australia (Amazon Commercial Services Pty Ltd) over allegedly unfair contract terms in Prime annual subscriptions. The case alleges Amazon AU included five unfair terms in its Prime contracts between November 2023 and August 2025, and then relied on those terms to introduce advertising to Prime Video in July 2024 and charge subscribers an extra $2.99 per month for an ad-free option, with no refund offered to subscribers who chose to cancel (Amber Schultz reporting for Bloomberg, 30 June 2026).

ACCC chair Gina Cass-Gottlieb said in a statement that “Amazon AU included multiple unfair terms in its contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ads onto Amazon Prime Video” (Lim Hui Jie reporting for CNBC, 30 June 2026). More than 850,000 annual Prime subscribers in Australia were affected, and the ACCC has also alleged that Amazon US (Amazon.com Services LLC) was knowingly concerned in the conduct (Caron Beaton-Wells writing for The Conversation, 30 June 2026). The maximum financial penalty is the greater of $50 million, three times the benefit obtained, or 30 per cent of adjusted turnover during the breach period.

For the shopper the read is direct. Any recurring subscription (streaming, mobile plan, energy retail, gym, software, news, kids subscription box) bought as a one-year prepaid product can have its terms quietly degraded mid-contract. The ACCC case sends a market-wide signal that adverse-changes clauses without pro-rata refunds will not stand. The lever every household has tonight is to read the cancellation and adverse-changes clauses on every recurring spend before the next renewal, and flag any one-year prepay where the terms can be unilaterally degraded.

The Pay Rise Starts Working Through Pay Slips Today

The Fair Work Commission’s 2026 Annual Wage Review takes effect with the first full pay period on or after 1 July. The National Minimum Wage lifts 5.97 per cent, taking the weekly rate from $948.00 to $1,004.90, or $26.44 per hour (Australian Unions minimum wage fact sheet). Modern award minimum wages rise 4.75 per cent across the board, benefiting around 2.8 million Australian workers, with the lowest-paid 100,000 entry-level workers receiving the bigger 5.97 per cent uplift (Caitlin Cassidy and Sarah Basford Canales writing for the Guardian, 30 June 2026).

The income tax cut compounds with the wage rise. The marginal rate on the $18,201 to $45,000 bracket steps down from 16 per cent to 15 per cent, worth up to $268 per taxpayer per year (Effie Zahos and team at Canstar). For a full-time minimum-wage worker the combined uplift, weekly cash plus annual tax saving, is the most meaningful real-wage shift since the 2024 stage 3 cuts. The first pay packet of the new financial year is the moment a household budget gets to recalibrate.

Payday Super, Parental Leave, And Two State-Level Cost-Of-Living Wins

From this morning, employers must pay superannuation simultaneously with wages instead of quarterly (the payday super regime starts). The Super Guarantee also reaches 12 per cent today, completing the SG ramp-up. Paid parental leave at the National Minimum Wage extends from 24 to 26 weeks (an extra 10 days, totalling 130 days) for children born or adopted from today, giving Australian parents a full six months of paid leave at the floor wage (ABC News, 30 June 2026).

Two state-level wins land at the same time. In NSW, toll relief and public transport relief measures begin today. In Victoria, the Essential Services Commission cuts the default electricity price for the 1 July 2026 to 30 June 2027 period. Standing electricity plans in NSW and south-east Queensland are also expected to fall between 3.4 per cent and 10.7 per cent versus 2025 to 2026 (Tory Shepherd writing for The Guardian, syndicated via Inkl). The household budget enters the new year materially lighter on fixed costs in two of the three biggest state energy markets, on top of the wage and tax wins.

Top 5 Deals of the Day

Five Fresh Australian Stores For Day One Of FY2026 To 27

Five stores. Five categories. Six fresh names today (none repeated from yesterday’s EOFY close), audited at dawn on day one of the new financial year.

1Today’s Top
Discount
SurfstitchSurfstitchSurf & ActiveUp to 90 per cent off Surfstitch’s sale: tees, hoodies, board shorts, dresses, swim, fleece and outerwear from the Gold Coast-founded Australian-owned surf retailer, with a stand-out item-level cut like the Nat’v Basics Miami Bodysuit at $6 down from $60 and free Australian shipping on orders over $100.90%OFF
2MyerMyerDepartment StoreUp to 82 per cent off Myer’s Stocktake Sale: homewares, kitchenware, beauty, fashion, manchester and small appliances from the iconic Australian-owned department store, with verified item-level cuts like the KitchenAid Medium Stoneware Baker at $10 down from $56 and click and collect from 50 plus stores nationwide.82%OFF3DuskDuskHomewares & CandlesUp to 80 per cent off Dusk’s End of Season Sale: candles, diffusers, incense, ceramics, throws, bath and home fragrance from the Australian-owned candle and home specialist, with verified item-level cuts like the Nova White Incense Holder at $5 down from $24.99 and click and collect from 130 plus Australian stores.80%OFF4JB Hi-FiJB Hi-FiElectronicsUp to 54 per cent off JB Hi-Fi’s hottest deals: robot vacuums, tablets, smart watches, laptops, headphones, TVs and small kitchen from the iconic Australian-owned electronics chain, with verified item-level cuts like the ECOVACS X11 OmniCyclone robot vacuum at $1,388 down from $2,999 and click and collect from 200 plus stores nationwide.53%OFF5Pillow TalkPillow TalkBeddingUp to 52 per cent off Pillow Talk’s storewide sale: quilt covers, sheets, pillowcases, throws, towels, decor and bath from the Australian-owned bedding specialist, with verified item-level cuts like the Isadora Palm European Pillowcase at $11.95 down from $24.95 and free shipping on orders over $100.52%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, five other Australian-owned stores are still running deep cuts this morning. Koala is at 30 per cent off the Bottlebrush Rug at $315 from $450 from the Sydney-headquartered Australian-owned furniture and mattress brand (the Top 6 ticker pick today). Target is running an extended clearance from the Australian-owned mid-market department chain. Best and Less has its winter clearance live from the Australian-owned value fashion retailer. Lightspot is still running up to 89 per cent off the lighting clearance from the South Australian-owned lighting specialist. Macpac has continued the up to 50 per cent off Macpac apparel range from the Australian-owned outdoor brand. None are in today’s Top 5 but each is worth a scan over morning coffee.

Our Take

Day one of the new financial year is the strongest combined household uplift since the 2024 stage 3 cuts. The wage rise, the tax bracket cut, the parental leave extension and the energy price falls in two states all land at once. At the same time the ACCC’s Amazon case is the loudest message to the subscription economy in years: unilateral mid-contract degradations of paid services without refunds will be litigated. The two stories together tell a single shopper story. The household enters FY2026 to 27 with more weekly cash, lower fixed costs, and a regulator on the side of the consumer challenging the contracts the household signs without reading. The discipline this morning is to take the uplift, audit the recurring subscriptions for unfair adverse-changes clauses, and put the freed dollars into items the household actually uses.

The shoppable side of It’s On Sale is built for that decision. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “winter work shoes” or “robot vacuum under 1500”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. Browse Today’s Sales on day one of the new year.

It's On Sale Daily Brief Issue 30, 30 June 2026 - EOFY ends tonight

It’s On Sale Daily Brief, Issue 30 | EOFY Ends Tonight: A 5.97 Per Cent Pay Rise Lands Tomorrow | 30 June 2026

The very last day. Tuesday 30 June closes the 2025 to 2026 financial year at midnight tonight, and tomorrow morning three big consumer-side levers all flip together. The National Minimum Wage lifts 5.97 per cent to $1,004.90 per week (or $26.44 per hour). The income tax rate on the $18,201 to $45,000 bracket steps down from 16 per cent to 15 per cent. And the new $1,000 instant tax deduction (no receipts required) becomes live for around 6.2 million Australian workers. Tonight is the household’s last chance to convert genuine work purchases into a deduction on the 2026 tax return. The retailer’s final lever, the markdown signage, is at its sharpest of the cycle.

The National Minimum Wage Lifts To $1,004.90 Per Week Tomorrow

The Fair Work Commission published its 2026 Annual Wage Review decision on 3 June, and the package starts working through pay packets from the first full pay period on or after 1 July. The National Minimum Wage lifts 5.97 per cent, taking the weekly rate from $948.00 to $1,004.90 (or $26.44 per hour). Modern award minimum wages rise 4.75 per cent across the board (Fair Work Centre summary of the 2026 Annual Wage Review, 4 June 2026). For the around 2.6 million Australians whose pay is set directly by an award, the lift lands in the first pay slip of the new financial year.

Solicitors Patrice Mucciaroni and Jasper McLane of Johnson Winter Slattery covered the package in their June 2026 employment update, noting alongside the wage decision that the Superannuation Guarantee also reaches 12 per cent on 1 July (the final scheduled step of the SG ramp), and that Victoria has separately legislated a statutory right for eligible employees to request work from home. For the shopper the read is direct: the next pay packet is the meaningful weekly bump since the 2024 stage 3 cuts. The dollar lands in the household budget on Friday week for most weekly-paid workers.

The 16 Per Cent Tax Bracket Falls To 15 Per Cent From Tomorrow

1 July is also the day the second leg of the recalibrated stage 3 cuts begins. The marginal tax rate on the $18,201 to $45,000 bracket steps down from 16 per cent to 15 per cent. The maximum saving on the new bracket alone is $268 per taxpayer per year, and the cut compounds with the 5.97 per cent NMW lift for low to middle income households (ATO published resident tax rates for 2026 to 2027). Combined with the new $1,000 instant tax deduction that goes live with the 2026 to 2027 income year (no receipts required, benefiting around 6.2 million workers when the 2027 return is lodged), the household balance sheet steps into the new financial year with three meaningful consumer-side wins inside 24 hours.

Lawpath’s summary of the 17 changes hitting Australian businesses on 1 July 2026 lists the package end to end. For the EOFY shopper this morning the implication is targeted: the dollar earned tomorrow lands in a slightly bigger pay packet under a slightly lower marginal rate, and the dollar spent tonight (on genuine work-related items) lands in the 2026 tax return that the household can lodge from tomorrow. The dollar spent on the same item from Wednesday onward loses the deduction lever for 12 months. The arithmetic favours acting tonight.

The Deduction Window Closes Tonight At Midnight

For Australian shoppers, any purchase made today that qualifies as a work-related expense can be claimed in the 2026 tax return lodged from tomorrow, while anything bought after midnight tonight rolls into the 2026 to 2027 income year and waits another 12 months for the same deduction. The categories that compound for most working households are familiar: a sturdy desk chair used eight hours a day, a reliable pair of work shoes worn five times a week, a winter work coat that lasts five seasons, a laptop bag, work-from-home consumables, headphones, work tablet accessories, professional development. The retailer’s final 16 hours of markdowns are landing into the exact household decision the deduction window forces.

Stocktake counts roll tomorrow morning in most warehouses, so today’s discounts are also the deepest the retailer can run before next financial year’s inventory accounting locks in. The combination (last deduction day plus last day of EOFY stocktake plus pay rise tomorrow) is the sharpest cluster of consumer levers all year. The discipline tonight is choosing items that compound for the household across multiple seasons, not items that depreciate the moment they leave the warehouse.

ACCC Gets New Tools To Police Unfair Contract Terms

Assistant Minister for Competition Andrew Leigh announced on Monday that the ACCC has been issued new tools to protect consumers and small businesses from unfair contract terms, the latest piece of the unfair contract terms regime that has been tightening since 2023 (Andrew Leigh media release, 29 June 2026). For the Australian shopper the practical read is that the contracts buried in subscription sign-ups, gym memberships, mobile plans, energy retail offers, software services and small-business supply agreements are now under tighter regulatory scrutiny going into the new financial year. The shopper’s lever is the same one always available: read the cancellation clause and the auto-renewal clause before tapping confirm. The regulator’s lever just got sharper.

Top 5 Deals of the Day

Five Fresh Australian Stores For The Final EOFY Day

Five stores. Five categories. The deepest verified item-level discounts on Australian-owned retailers, audited at dawn on the last day of EOFY.

1Today’s Top
Discount
LightspotLightspotLightingUp to 89 per cent off Lightspot’s clearance specials: pendants, chandeliers, downlights, table and floor lamps, outdoor wall lights and LED strip from the South Australian-owned online lighting specialist, with verified item-level cuts like the Theatre Pendant at $99 down from $884.95 and free shipping over $200 nationwide.89%OFF
2KmartKmartHomewaresUp to 83 per cent off Kmart’s clearance category: homewares, kitchen, storage, kids apparel, pet, beauty and stationery from the Australian-owned mass merchant, with stand-out item-level cuts like Milk Notes at 50 cents down from $3 and Pet Treat Duck Bars at $1 down from $5, click and collect from 320 stores nationwide.83%OFF3AlfaberryAlfaberryBaby SuppliesUp to 81 per cent off Alfaberry’s on-sale collection: baby and kids dresses, separates, sleepwear and accessories from the Sydney-designed Australian-owned children’s label, with verified item-level cuts like the Lead Singer Maxi Velvet Dress at $15 down from $79.95, free shipping over $75 and same-day Sydney dispatch on orders before noon.81%OFF4Spendless ShoesSpendless ShoesFootwearUp to 80 per cent off Spendless Shoes’ women’s sale: heels, flats, boots, sneakers, wedges and workwear from the Adelaide-founded Australian-owned shoe chain, with verified item-level cuts like the SERAPHINA by Vybe at $10 down from $50, free Australian shipping over $60 and click and collect from 200 plus stores nationwide.80%OFF5MacpacMacpacOutdoorUp to 71 per cent off Macpac’s clearance: tents, sleeping bags, packs, jackets, fleeces, base layers and hiking pants from the Australian-owned outdoor brand, with verified item-level cuts like the Kids’ Pack-It Jacket at $22.77 down from $79.99, free shipping over $150 and 100 day returns plus the lifetime gear repair promise.71%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, five other Australian-owned stores cleared a meaningful EOFY threshold this morning and are worth a final scan before midnight. Cotton On is at up to 60 per cent off the women’s sale from the Geelong-headquartered Australian-owned fashion group, with the Soleil Sarong marked at $2 from $5. Bonds is running its 3 for $45 men’s underwear and 3 for $39 women’s underwear multi-buys from the iconic Australian-owned basics label. Williams Shoes has a women’s and men’s clearance edge from the Australian-owned footwear chain, with the deeper item-level cuts landing on heritage leather styles. Macpac also has the women’s Aurora Hooded Down Vest at around 50 per cent off as a deep secondary pick beyond rank 5. Lightspot rounds out the deep lighting edge with multiple pendants at 80 per cent plus beyond the rank 1 winner. None are featured in the Top 5 today but each is worth a final tonight check.

Our Take

The last day of EOFY 2026 is also the day the household balance sheet picks up three meaningful consumer-side wins. The pay packet is a fraction larger from Friday week. The marginal rate on the first $45,000 of earned income is a fraction lower. The instant $1,000 deduction simplifies the 2027 return for around 6.2 million workers. The retailer is running the sharpest final-day cuts of the cycle into a household balance sheet that is genuinely better placed than it was a year ago. The opportunity tonight is to take that combined uplift and convert one or two genuine work-related items into a same-year deduction (a desk chair, a pair of work shoes, a laptop bag, a winter work coat) at a markdown that will not be available again for 12 months. The discipline is choosing items the household actually uses.

The shoppable side of It’s On Sale is built exactly for the last-day decision. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “work shoes size 8” or “desk chair under 300”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June EOFY cutoff lands at midnight tonight. Browse Today’s Sales before the markdown window closes.

Editorial hero with brass June 30 calendar, ATO tax forms, magnifying glass, Australian Financial Review, eucalyptus and bottlebrush, kraft bags with orange ribbon on navy marble

EOFY Final 24 Hours: Trimmed Mean Climbs to 3.6 Per Cent as August Rate Hike Returns to the Table | It’s On Sale Daily Brief, 29 June 2026

One sleep to 30 June. The end-of-financial-year window closes at midnight tomorrow, and the macro picture landing on the Australian household this morning is awkwardly split. Headline inflation eased to 4.0 per cent for the year to May, helped by a temporary halving of the fuel excise. But the Reserve Bank’s preferred underlying read, trimmed mean inflation, climbed in the wrong direction to 3.6 per cent (up from 3.4 per cent in April). The RBA held the cash rate at 4.35 per cent in June, but reintroduced explicit language about the possibility of further hikes. The Australian Retail Council is forecasting EOFY 2026 spending growth at just 1.9 per cent, well below the 4.0 per cent inflation print. Retailers chasing soft demand are running their sharpest cuts of the cycle in the last 24 hours. The last EOFY deduction sleep lands tonight.

Headline Inflation Eased To 4.0 Per Cent, But The RBA’s Preferred Measure Worsened

The Australian Bureau of Statistics released the May 2026 Monthly Consumer Price Index Indicator on Wednesday 25 June. Headline CPI rose 4.0 per cent over the 12 months to May, down from 4.2 per cent in April. The easing was largely driven by a temporary halving of the fuel excise: automotive fuel prices fell 11.9 per cent in May after a 7.0 per cent drop in April (ABS Consumer Price Index, Australia, May 2026). The good news stops at the headline. Trimmed mean inflation, which strips out volatile items like fuel and is the gauge the Reserve Bank watches most closely, rose to 3.6 per cent year on year, up from 3.4 per cent in April. Housing costs were up 6.0 per cent, food and non-alcoholic beverages up 3.3 per cent, transport up 3.3 per cent.

Treasurer Jim Chalmers, quoted in Jonathan Barrett’s piece in The Guardian, said the figures were “significantly better than what the market anticipated”, while acknowledging that “inflationary pressures persist in our economy”. For Australian shoppers the read is direct. The bills the household cannot avoid (rent and mortgage, groceries, energy and getting to work) are still rising materially faster than wages. The 4.0 per cent headline is genuine relief on the petrol bowser, but the 3.6 per cent core reading means real spending power on discretionary goods is still under pressure. The EOFY clearance shelves are landing into a household balance sheet that is increasingly choosey.

Household Spending Up 1.3 Per Cent, Clothing And Footwear Rising On Early EOFY Markdowns

The ABS Monthly Household Spending Indicator for May, also released on 25 June, showed household spending rose 1.3 per cent month on month and 5.5 per cent year on year in seasonally adjusted terms (ABS Household Spending, May 2026). The trend measure rose 0.3 per cent. Inside the print, the ABS specifically flagged that “clothing and footwear spending rose in May following an April fall, driven by discounting across mid-season clearance, stocktake and early end-of-financial year sales events offered by retailers”. The retailer was effectively borrowing the customer back with the markdown, and the household was effectively letting itself be borrowed.

For the shopper this last EOFY morning the implication is targeted. The category where the ABS specifically named EOFY discounting as the demand driver (clothing and footwear) is exactly the category where the deepest verified cuts in our Top 5 sweep landed today. Spendless Shoes has women’s lines at 75 per cent off with item-level verification. The cohort the markdown is aimed at is the cohort that has already proven it is buying. The final 24 hours of markdowns are the retailer’s last lever before stock has to be cleared at any cost.

RBA Held At 4.35 Per Cent, But August Move Back On The Table

The Reserve Bank kept the cash rate unchanged at 4.35 per cent at its 16 June meeting, the fourth consecutive month on hold (Westpac IQ news, 22 June 2026). What stood out was the tone. The post-meeting statement reintroduced an explicit reference to the possibility of lifting rates again if the data stays firm. Westpac’s base case is that the next move could be a hike, with August live if inflation prints do not cool further. ANZ economist Sophia Angala, writing in the ANZ Institutional “Watch” video note (26 June 2026), said household consumption is expected to lift just 1.1 per cent this year, “less than half the pace of growth that it saw for 2025, where it lifted 2.5 per cent”.

The next RBA decision lands on 11 August. For the household with a mortgage the read is the toughest of the cycle: the rate-hold relief was brief, and the trimmed mean lift back to 3.6 per cent puts another 25 basis point hike materially on the table. For the EOFY shopper that translates to discipline. The Australian Retail Council is forecasting EOFY 2026 spending growth at just 1.9 per cent across the season (well below the 4.0 per cent inflation print), and the cohort with mortgage cash-flow pressure is the one the retailer must convert in the final 24 hours. The retailer’s last lever is the markdown signage. Tonight is the final sleep.

EOFY Final 24 Hours: The Deduction Window Closes Tuesday Midnight

Tuesday 30 June is the last day of the 2025 to 2026 financial year. For Australian shoppers, anything purchased today or tomorrow that qualifies as a work-related expense can be claimed in the 2026 tax return lodged from 1 July, while anything bought after midnight Tuesday rolls into the next financial year and waits another 12 months for the deduction. The federal government is also rolling out the new $1,000 instant tax deduction (no receipts required) which benefits around 6.2 million workers, alongside the income tax rate cut from 16 per cent to 15 per cent for earnings between $18,201 and $45,000 (delivering up to $268 back per taxpayer). The combination means the next 36 hours carry unusually high return-on-decision for genuine work purchases: a laptop bag, a desk chair, a pair of work shoes, headphones, a tablet, work-from-home consumables. The same dollar spent next week loses the deduction lever entirely.

Top 5 Deals of the Day

Five Fresh Australian Stores For The Final EOFY Sleep

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
Discount
LightspotLightspotLightingUp to 89 per cent off Lightspot’s clearance specials: pendants, chandeliers, downlights, table and floor lamps, outdoor wall lights and LED strip from the South Australian-owned online lighting specialist, with verified item-level markdowns like the Theatre Pendant at $99 down from $884.95 and the Beck 20 Pendant at $19 down from $149.95, free shipping over $200 nationwide.89%OFF
2KmartKmartHomewaresUp to 88 per cent off Kmart’s clearance category: homewares, kitchen, storage, kids apparel, pet, beauty and lighting from the Australian-owned mass merchant, with stand-out item-level cuts like Classic Loafers at $3 (was $25) and Pet Treat Carob Chip Biscuits at $1 (was $6), click and collect from 320 stores nationwide.88%OFF3AlfaberryAlfaberryBaby SuppliesUp to 81 per cent off Alfaberry’s on-sale collection: baby and kids dresses, separates, sleepwear and accessories from the Sydney-designed Australian-owned children’s label, with verified item-level cuts like the Lead Singer Maxi Velvet Dress at $15 (was $79.95), free shipping over $75 and same-day Sydney dispatch on orders before noon.81%OFF4Spendless ShoesSpendless ShoesFootwearUp to 75 per cent off Spendless Shoes’ women’s sale: heels, flats, boots, sneakers, wedges and workwear from the Adelaide-founded Australian-owned shoe chain, with verified item-level cuts like the WREN by Wildfire at $10 down from $40, free Australian shipping over $60 and click and collect from 200 plus stores nationwide.75%OFF5MacpacMacpacOutdoorUp to 50 per cent off Macpac’s clearance: tents, sleeping bags, packs, jackets, fleeces, base layers and hiking pants from the Australian-owned outdoor brand, with verified up to 50 per cent off across leading outdoor gear ranges, free shipping over $150 and 100 day returns plus the lifetime gear repair promise.50%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, six other Australian-owned stores cleared the 60 per cent EOFY threshold this morning and are worth a final scan before midnight tomorrow. Cotton On is at up to 50 per cent off the women’s sale from the Geelong-headquartered Australian-owned fashion group. Bonds is at up to 65 per cent off underwear, sleepwear and basics from the iconic Australian-owned label. Big W is at up to 55 per cent off the electronics clearance from the Australian-owned discount department store. Lightspot also has the Beck 20 Pendant marked 87 per cent off as a deep secondary pick beyond rank 1. Spendless Shoes rounds out the women’s footwear edge at 75 per cent. None are featured in the Top 5 today but each clears the 50 per cent threshold and runs through Tuesday midnight.

Our Take

The Monday read going into the final EOFY sleep is more nuanced than the headline 4.0 per cent CPI suggests. The Reserve Bank’s preferred core gauge moved the wrong way (3.6 per cent), the August hike is back on the table, and the Australian Retail Council is forecasting an EOFY season that grows 1.9 per cent against an inflation print of 4.0 per cent. That gap matters. The retailer who must clear EOFY stock against soft demand is running today’s sharpest markdowns of the cycle. The shopper with mortgage cash-flow pressure is being targeted with the deepest signage. The household balance sheet has 24 hours to convert genuine work-related purchases into deductible expenses before the next financial year locks them out. The discipline is choosing items that compound (a reliable pair of work shoes worn five times a week, a desk chair used for eight hours a day, a winter coat that lasts five seasons) rather than items that depreciate the moment they leave the warehouse.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “work shoes size 8” or “desk chair under 300”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. One sleep until the 30 June EOFY cutoff. Browse Today’s Sales before the markdown window closes.

EOFY final weekend editorial flat-lay with brass JUN 27 calendar, receipts, eucalyptus, kraft bag with orange ribbon and flat white coffee

EOFY Final Weekend: Retail Holds at $39.67 Billion as Confidence Rebounds to 84.0 | It’s On Sale Daily Brief, 27 June 2026

Three sleeps to 30 June. Fresh Australian Bureau of Statistics data released on Thursday shows the May retail print held at $39.67 billion, up 5.8 per cent year on year, with growth recorded across every single category and every state and territory. The headline read sits in awkward contrast to the household mood: ANZ-Roy Morgan Consumer Confidence has lifted 3.5 points to 84.0 (a three-month high), yet Westpac-Melbourne Institute reports the share of Australians expecting house prices to rise next year collapsed from 66 to 52 per cent in a single month. The picture this final EOFY weekend is split. The economy is spending, but the household is bracing. The last 72 hours before midnight Tuesday is where the work-related deduction window closes and the deepest verified discounts of the cycle land.

The May Retail Print: $39.67 Billion, Growth In Every Category And Every State

The Australian Bureau of Statistics released the May 2026 retail trade indicator on Thursday 25 June. Total spending hit $39.67 billion, up 5.8 per cent on May 2025 and well above the 4.0 per cent headline CPI print released the day before. The Australian Retail Council headlined the read as resilient. CEO Fleur Brown, writing in the council’s media note, said Australian shoppers “continued to spend despite subdued confidence and ongoing cost-of-living pressures”. Every single retail category recorded year-on-year growth: food retailing $15.5 billion (up 4.2 per cent), household goods $6.6 billion (up 6.4 per cent), clothing, footwear and personal accessories $3.1 billion (up 6.9 per cent), department stores and large online retailers $1.7 billion (up 4.9 per cent), cafes, restaurants and takeaway food $5.9 billion (up 7.2 per cent), and other retailing $7 billion (up 7.4 per cent).

State and territory growth was wider than usual. Northern Territory led at plus 8.1 per cent, Western Australia at plus 7.3 per cent, Queensland at plus 6.4 per cent. New South Wales lagged at plus 5.3 per cent and Victoria at plus 5.1 per cent, the two largest retail markets pulling the national average down. For Australian shoppers the read is direct. The categories where households kept spending hardest (cafes and takeaway, services and other discretionary) are the ones now being cleared at the deepest EOFY markdowns. The retailers who already secured the 5.8 per cent growth do not need to clear stock at any price (margin holders win); the laggards are running the 70 to 80 per cent banners (deal hunters win). Both edges of the market are sharp this weekend.

Household Spending $80.6 Billion, Up 1.3 Per Cent Month On Month: Where The Money Actually Went

The ABS also released its Monthly Household Spending Indicator on 25 June, which tracks aggregated bank card transactions plus supermarket and new vehicle sales (a broader view than the retail trade headline). Total household spending hit $80,635.5 million in May, up 1.3 per cent month on month and 5.5 per cent year on year on a seasonally adjusted basis (ABS Monthly Household Spending Indicator, 25 June 2026). The trend measure rose 0.3 per cent. Translation: the spending that the retail trade print captures is being topped up by services, hospitality and motor vehicle purchases the retail trade survey does not cover. The household is not, in aggregate, going dark. The household is rotating between categories.

For the shopper this Saturday the implication is the inverse of doom and gloom. Pent-up demand in categories like cafes (plus 7.2 per cent), household goods (plus 6.4 per cent) and clothing (plus 6.9 per cent) means retailers in those categories have inventory turning fast, and the EOFY clearance window through Tuesday midnight is the final lever to convert the rest. Restaurant gift cards, kitchen appliance upgrades, the winter coat that outlasts the next three seasons. These are the categories where the markdown will compound the hardest because the household has already proven it wants to buy. The 60 to 80 per cent EOFY signs landing on the home page of It’s On Sale right now are aimed exactly at this rotation.

Confidence Up 3.5 Points To 84.0, But Mortgage Holders Are Still Going Backwards

The ANZ-Roy Morgan Consumer Confidence index rose 3.5 points to 84.0 in the week to 22 June, a three-month high (ANZ Newsroom, 23 June 2026). Four of the five subindices improved after the Reserve Bank held the cash rate at 4.35 per cent on 16 June, including the buying intentions read for major household items which is now up six weeks in a row. ANZ economist Sophia Angala, in the ANZ media note, said that confidence “among renters and outright owners is firmer, while mortgage holders remain under cash flow pressure”. The headline is uneven good news. Buying intent for the household-goods category is rising; the cohort with the deepest debt service is the only one whose confidence is still going backwards.

The asset side of the household balance sheet is also turning. Westpac-Melbourne Institute Consumer Sentiment for June 2026 shows the share of Australians (with a view) expecting house prices to rise over the next year fell to 52 per cent, down from 66 per cent in May. That is the steepest single-month drop in price optimism in the current cycle. Combine the rising buying intentions on goods with the falling price expectations on housing and the household is rebalancing: less belief in property appreciation, more willingness to spend on what compounds today. EOFY 2026 lands exactly on this pivot. The retailer who cleared 5.8 per cent year-on-year growth in May is now competing for the household’s marginal Saturday dollar, and the only lever left in the last 72 hours is the headline markdown.

ACCC Tightens The Online Marketplace Net, Amazon On The List

The ACCC announced an expansion of the Australian Product Safety Pledge on 21 June, with Amazon, eBay, Kogan and Fruugo signing the strengthened version that lifts the bar on cross-border product safety enforcement (ACCC media release, 21 June 2026). In the 2024-25 reporting period the pledge signatories removed 31,000 plus unsafe listings, and the regulator’s 2026-27 product safety priorities now sharpen the focus on Lithium-ion battery devices, baby self-feeding products (permanent ban in force from 26 May 2026) and high-powered magnetic toys (KWM Pulse, 22 June 2026). For Australian shoppers the read is simple. A $200 product on a cross-border marketplace can be recalled and pulled within hours; the same $200 spent at an Australian-owned, locally fulfilled store carries the full Australian Consumer Law guarantee, with no enforcement gap and no shipping black hole. Every retailer featured on It’s On Sale is Australian-owned with local fulfilment.

Top 5 Deals of the Day

Five Fresh Australian Stores For The Last EOFY Weekend

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
Discount
ShowpoShowpoWomens FashionUp to 80 per cent off sitewide at Showpo’s End of Financial Year sale: dresses, going-out tops, denim, knitwear, swim, accessories and resortwear from the Sydney-founded Australian-owned women’s brand, with free standard shipping over $50, Afterpay across the collection and 30 day returns through 30 June.80%OFF
2UGG ExpressUGG ExpressFootwearUp to 80 per cent off UGG Express’s Australian clearance: classic short, mini and tall ugg boots, slippers, scuffs and kids ranges from the Australian-owned Sydney label with 100 per cent Australian sheepskin, free shipping over $99 and free 30 day returns nationwide.80%OFF3Costume BoxCostume BoxCostumesUp to 75 per cent off Costume Box’s clearance: kids and adults book week, dress-ups, accessories, wigs, makeup and themed party kits from the Brisbane-founded Australian-owned costume specialist, with free Brisbane click and collect, $9.95 flat-rate shipping and same-day dispatch on orders before noon.75%OFF4EckersleysEckersleysArt & CraftUp to 70 per cent off Eckersleys Art and Craft’s clearance: paints, brushes, canvases, watercolour pads, gouache, modelling clay, easels and craft kits from the family-owned Australian art retailer founded in Melbourne in 1888, with click-and-collect from 13 stores nationwide.70%OFF5Original Mattress FactoryOriginal Mattress FactoryBedsUp to 60 per cent off Original Mattress Factory’s EOFY mattress sale: queen, king, double and single Cloud 9 mattresses, mattress toppers and pillows from the Sydney-based Australian-owned manufacturer that builds every mattress on-site, with free metro delivery and 100 night sleep trial through 30 June.60%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, six other Australian-owned stores cleared the 60 per cent EOFY threshold this morning and are worth a scan before Tuesday. Princess Polly is at up to 80 per cent off the women’s clearance from the Sydney-founded brand. Elite Supplements is at up to 80 per cent off whey, pre-workout and recovery from the Brisbane specialist. Rebel Sport is at up to 85 per cent off Fangear clearance from Australia’s largest sport retailer. Kick Push Skate is at up to 82 per cent off decks, trucks and complete skateboards. Betts is at up to 70 per cent off the women’s footwear clearance from the Adelaide-founded shoe retailer. Decjuba is at up to 70 per cent off the women’s clearance from the Melbourne label. None are featured in the Top 5 today but each clears the 60 per cent threshold and runs through Tuesday midnight.

Our Take

The Saturday read for the EOFY weekend is unusually rich. Retail spending is up 5.8 per cent and household spending is up 5.5 per cent in real categories that matter (cafes, household goods, clothing, footwear). Consumer confidence has just notched a three-month high. The Reserve Bank is on hold. Headline CPI is easing. House price expectations are softening, which makes the discretionary spend on goods feel less risky than it did 90 days ago. And the EOFY work-deduction window closes at midnight on Tuesday. Layered together, the macro signal is that the household budget has more permission to spend on the right items today than it has had at any point in 2026. The discipline is choosing items that compound (a quality winter boot worn for five seasons, a mattress that outlasts the next mortgage refinance) rather than items that depreciate.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “ugg boots size 8” or “queen mattress under 1500”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. Three sleeps until the 30 June cutoff. Browse Today’s Sales before the markdown window closes.

Editorial flat-lay with brass calendar showing JUN 26, magnifying glass over receipts, eucalyptus and kraft shopping bag with orange ribbon

EOFY Countdown: 4 Days to Claim Work Deductions as Core Inflation Climbs to 3.6 per cent | It’s On Sale Daily Brief, 26 June 2026

Four sleeps to 30 June. The Australian Bureau of Statistics dropped the May CPI print this week and the read is split. Headline inflation eased to 4.0 per cent, helped by an 11.9 per cent slide in petrol, but the RBA’s preferred core measure (trimmed mean) climbed from 3.4 to 3.6 per cent, the highest since September 2024. The Reserve Bank held the cash rate at 4.35 per cent earlier this month but kept the tightening bias live. Consumer confidence has lifted to a three-month high of 72.8, yet mortgage households are still going backwards. Layer in the Australian Retail Council’s $10.7 billion EOFY forecast with growth at just 1.9 per cent (less than half the inflation rate) and the message for the household budget is sharp. The next 96 hours are the last chance this calendar year to claim work deductions and to make the markdown count.

The May CPI Print: Petrol Down, Groceries And Power Still Climbing

The Australian Bureau of Statistics released the May 2026 Monthly CPI Indicator on 24 June. The headline rate eased to 4.0 per cent year on year, down from 4.2 per cent in April, with a 11.9 per cent fall in automotive fuel doing most of the heavy lifting. The number that matters more to the Reserve Bank, the trimmed mean (which strips out volatile items like fuel and fresh fruit), moved the other way and rose to 3.6 per cent, up from 3.4 per cent the previous month and the highest core read since September 2024. Gareth Hutchens at ABC News reported the split print on the day it landed, quoting Stephen Smith, partner at Deloitte Access Economics, who said “today’s CPI data serves as an unwelcome reminder that Australia’s inflation challenges remain unresolved”. Electricity prices rose 21.1 per cent in the twelve months to May, new dwellings rose 5.6 per cent and insurance and financial services remain elevated.

For Australian households the consumer translation is direct. Cheaper petrol at the bowser is welcome, but the weekly grocery shop, the electricity account, the housing bill and the insurance renewal are still climbing faster than the Fair Work minimum wage adjustment due on 1 July. A dollar spent at full price in July buys 3.6 per cent less in services and 4 per cent less in goods than it did in May 2025, and the markdown window between now and 30 June is the last chance this calendar year to claw any of that purchasing power back before EOFY pricing resets to RRP. The RBA held the cash rate at 4.35 per cent at its 16 June meeting, the first hold of 2026, but Governor Bullock retained an explicit tightening bias and the bond market is now pricing one more rate rise before year end (Westpac IQ, 22 June 2026). Mortgage holders have a breath, but no all clear.

$10.7 Billion EOFY, 1.9 Per Cent Growth: Real Spending Is Going Backwards

The Australian Retail Council and Roy Morgan released the 2026 EOFY spending forecast on 19 June. Total spending across the period is tipped at $10.7 billion, with 6.1 million Australians (26 per cent of the population) expected to shop the sales and average spend of around $593 per shopper (Compare the Market, 19 June 2026). The headline that matters: spending growth is forecast at just 1.9 per cent year on year, well below the 4.0 per cent CPI print confirmed five days later. In real terms, EOFY 2026 spending will fall by roughly 2 percentage points, the first negative real EOFY result since the 2020 pandemic year. Retail Asia reported the figures, citing Fleur Brown of the Australian Retail Council who said consumers “are still attracted to discounts, but remain cautious” and are “carefully managing every dollar”.

The category mix tells the same story. Clothing, footwear and accessories will absorb 34 per cent of EOFY spend, smartphones 21 per cent, kitchenware 19 per cent. Online accounts for 44 per cent of total EOFY spending, unchanged from 2025. There is one piece of brighter news for the discretionary categories: ANZ-Roy Morgan Consumer Confidence rose 2.1 points to 72.8 in late June, a three-month high, with buying intentions for major household items improving for the sixth straight week (The Weekly Times, 23 June 2026, citing ANZ economist Sophia Angala). Even so, mortgage holders are still the only cohort whose confidence is going backwards. The deals strategy this week, accordingly, has to be ruthlessly selective: spend on the items that compound (a winter coat that outlasts the next three seasons, gym kit that replaces a 12 month membership, a school holiday gift that was already on the list) and skip the discretionary impulse buys that read like value at 60 per cent off but were not on the list yesterday.

EOFY Tax Deductions: Four Days To Buy, Twelve Months To Claim

The other clock is the work-related deduction window. Any uniform, tool, computer accessory, briefcase, professional library item or sun protection gear purchased and paid for on or before 30 June 2026 can be claimed in the 2025-26 return, lodged from 1 July. After Tuesday at midnight, the same purchase rolls into the 2026-27 return and the refund sits in the system for a further twelve months. For a marginal-rate worker on the 32.5 per cent bracket, a $400 work bag purchased on 30 June returns roughly $130 in July, a $400 bag bought on 1 July returns the same $130 in July 2027. The Australian Taxation Office’s myDeductions tool inside the ATO app remains the simplest record-keeping path for receipts collected over the next four days, and TechRadar’s EOFY 2026 live blog updated 25 June is tracking the deepest current discounts on laptops, monitors, headphones and home-office furniture that meet the work-related test.

The ACCC has also tightened its online safety priorities for 2026-27, with a sharper focus on digital marketplaces and cross-border unsafe goods (KWM Pulse, 22 June 2026). The strengthened Australian Product Safety Pledge has already seen 31,000 plus unsafe listings removed in 2024-25, and the ACCC issued takedown requests this month to Amazon, eBay, Kogan and Fruugo for banned high-powered magnetic toys (ACCC Product Safety). For Australian shoppers the read is simple: a $200 bargain on an unregulated overseas marketplace can carry recall risk and zero local consumer guarantee, while the same $200 spent at an Australian-owned, locally fulfilled store carries full ACL protection. Every retailer featured on It’s On Sale is Australian-owned with local fulfilment.

Top 5 Deals of the Day

Five Fresh Australian Stores For The Last EOFY Sleep

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
Discount
SportsgirlSportsgirlWomens FashionUp to 90 per cent off Sportsgirl’s full sale section: dresses, knits, denim, outerwear, tops and accessories from the Australian-owned Melbourne women’s brand founded in 1948, with free standard shipping over $80, free returns nationwide and Afterpay across the sale collection through 30 June.90%OFF
2Colette HaymanColette HaymanBags & AccessoriesUp to 86 per cent off Colette by Colette Hayman’s bags and accessories clearance: handbags, totes, crossbodies, wallets, jewellery and hair pieces from the Australian-owned accessories label founded in Sydney in 2010, with free shipping over $50, free click-and-collect from 70 plus stores and 30 day returns.86%OFF3Rebel SportRebel SportSport & FitnessUp to 85 per cent off Rebel Sport’s mid-year sale: running shoes, training apparel, gym equipment, team jerseys and recovery gear from the largest Australian-owned sport retailer (founded in Sydney in 1985), with click-and-collect from 160 plus stores nationwide and free shipping over $150.85%OFF4Kick Push SkateKick Push SkateSkate & WheelsUp to 82 per cent off Kick Push Skate’s clearance: complete skateboards, decks, trucks, wheels, helmets, pads and apparel from the Australian-owned skate specialist based in Wollongong, with free shipping over $99, expert build assembly and free returns within 30 days.82%OFF5Elite SupplementsElite SupplementsHealth & WellnessUp to 80 per cent off Elite Supplements end of financial year sale: whey protein, pre-workout, creatine, vitamins, weight management, hydration mixes and bars from the Australian-owned specialist founded in Brisbane, with free shipping over $99 and same day Brisbane dispatch through 30 June.80%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, four other Australian-owned stores are running headline EOFY discounts above 65 per cent and are worth a scan before 30 June. Showpo is at up to 80 per cent off dresses, going-out tops and resortwear from the Sydney-based women’s brand. Eckersleys Art and Craft is at up to 70 per cent off paints, brushes, canvases and craft kits with click-and-collect from 13 stores. Grahams Jewellers is at up to 70 per cent off select rings, pendants and watches from the family-owned Australian jeweller. Decjuba is at up to 70 per cent off the women’s clearance range from the Melbourne-based label, and Glassons is at up to 67 per cent off basics and going-out fashion. None are featured in the Top 5 today but each clears the 65 per cent threshold and runs through the long weekend.

Our Take

The May CPI print is a useful frame for the last four days of EOFY. With core inflation at 3.6 per cent and EOFY spending growth at 1.9 per cent, the average Australian household is making roughly 1.7 percentage points less progress on real consumption every month than the headline economy suggests. The deals that close that gap are the ones with two characteristics: a genuine percentage discount above 50 per cent (so the saving outpaces the inflation drag) and a product on the household priority list that would have been bought eventually at full price. Layer the work-related deduction window on top (any uniform, computer, briefcase or tool purchased before 30 June rolls into the 2025-26 return) and the next 96 hours carry the year’s last compounding return on a single decision.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “winter jacket under 100”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now four sleeps away. Browse Today’s Sales before the markdown window closes.

It's On Sale Daily Brief Issue 25, 25 June 2026: Six Days, Six Bills, Six Switches

Core CPI Climbs To 3.6 Per Cent As EOFY Spending Growth Stalls At 1.9 Per Cent | It’s On Sale Daily Brief, 25 June 2026

Five sleeps to 30 June and the Australian Bureau of Statistics dropped the May CPI print yesterday. Headline inflation eased to 4.0 per cent, the lowest in four months, but the RBA’s preferred core measure (trimmed mean) rose from 3.4 per cent to 3.6 per cent, signalling that the prices we actually pay every week are still climbing faster than wages. Layer the Australian Retail Council’s $10.7 billion EOFY forecast on top, with spending growth at just 1.9 per cent (less than half the inflation rate), and the message for the household budget is sharp. Real EOFY spending is going backwards, and the only way to keep pace is to make the markdown count. Today’s brief reads the May CPI through a shopper’s lens and surfaces five fresh Australian sales we have not featured before.

The May CPI Print: Headline Fell, But The Core Is Still Climbing

The Australian Bureau of Statistics released the May 2026 Monthly CPI indicator on 24 June. The headline rate eased to 4.0 per cent year-on-year, down from 4.2 per cent in April and below market expectations of 4.4 per cent, with cheaper petrol the biggest contributor. The number that matters more to the Reserve Bank, the trimmed mean (which strips out volatile items like fuel and fresh fruit), moved the other way and rose to 3.6 per cent, up from 3.4 per cent the previous month. Patrick Commins at The Guardian Australia reported the split print on the day it landed, citing economist Sally Auld at Westpac who said the pressure on the RBA is “not as urgent” but warned the central bank may still adopt “a less aggressive stance” rather than pivot. AMP chief economist Shane Oliver flagged that rising fertiliser costs are still pushing food prices up, a concern the RBA continues to watch.

Treasurer Jim Chalmers framed the result as a positive surprise, telling reporters the figures are “significantly better than what the market anticipated, much better than forecasts”. For Australian households the read is more cautious. Headline inflation tracking around 4 per cent and core inflation rising to 3.6 per cent means that the average grocery bill, electricity account, insurance premium and rent is still climbing faster than the Fair Work minimum wage adjustment due on 1 July. Westpac’s economics team described the picture as “diverging pressures and a delicate descent”. The practical translation for shoppers: a dollar spent at full price in July buys 3.6 per cent less in services and 4 per cent less in goods than it did in May 2025, and the markdown window between now and 30 June is the last chance this calendar year to claw any of that purchasing power back before EOFY pricing resets to RRP.

$10.7 Billion EOFY, 1.9 Per Cent Growth: Real Spending Is Going Backwards

The Australian Retail Council and Roy Morgan released the 2026 EOFY spending forecast on 19 June. Total spending across the period is tipped at $10.7 billion, with 6.1 million Australians (26 per cent of the population) expected to shop the sales. The headline that matters: spending growth is forecast at just 1.9 per cent year-on-year, well below the 4.0 per cent CPI print confirmed five days later. In real terms, EOFY 2026 spending will fall by roughly 2 percentage points, the first negative real EOFY result since the 2020 pandemic year. Retail Asia reported the figures, citing Fleur Brown of the Australian Retail Council who said consumers “are still attracted to discounts, but remain cautious” and are “carefully managing every dollar”.

The category mix tells the same story. Clothing, footwear and accessories will absorb 34 per cent of EOFY spend, household appliances and white goods 15 per cent, electronics and technology 12 per cent. Online accounts for 44 per cent of total EOFY spending, unchanged from 2025. The age-bracket data is the most striking single data point. Households aged 35 to 49 (peak mortgage and school-fee years) plan to spend just $1,464 across EOFY, less than both younger shoppers ($1,946) and older shoppers ($1,993). The middle bracket has been most exposed to cash-rate-driven mortgage repricing through 2024 and 2025, and the EOFY budget shrink is direct evidence of that. The deals strategy this week, accordingly, has to be ruthlessly selective: spend on the items that compound (a sofa that outlives ten years of rent, a mattress that recovers the next decade of sleep, a washing machine that bills $0 for repairs) and skip the discretionary impulse buys that read like value at 60 per cent off but were not on the list yesterday.

Beauty, Fashion, Footwear: Where The Markdowns Are Deepest This Week

For shoppers who do need to refresh wardrobes, gifts or skincare before 30 June, the beauty and fashion aisles are running the deepest single-product discounts of the EOFY cycle. En Route’s 2026 EOFY guide, updated 19 June, recorded MURAD at up to 50 per cent off through the full month, Naked Sundays at up to 50 per cent sitewide (limited window), Skinstitut at 30 per cent off sitewide (through 23 June, ended), Pure Fiji, Image Skincare, Youngblood Cosmetics and AKT all running 20 to 30 per cent off sitewide from 24 to 30 June. The deepest fashion line is Summi Summi at up to 80 per cent off the La Vie and La Palma collections (live now through 30 June), followed by Helen Kaminski at up to 50 per cent off (live now), Hush Puppies at up to 50 per cent off (until 28 June), Reebok at up to 40 per cent off footwear and apparel, OROTON at up to 40 per cent off bags and jewellery (through 30 June), and Superdry at up to 50 per cent off plus $99 jackets (running until 1 July).

The strategy across these promotions is consistent. Discounts that sit at 20 to 30 per cent sitewide are typical of the EOFY skincare cycle and will likely repeat at Black Friday in November. Discounts at 40 to 50 per cent off are unusual, season-end clearance pricing that runs every June and clears stock before the new financial year begins. Discounts above 60 per cent (Summi Summi at 80 per cent, the deeper end of the Eckersleys art clearance, the SurfStitch kids range featured below) signal end-of-line stock that will not be replenished. That is the buying lane that compounds: a $200 sweater at 50 per cent off saves $100 you can put toward the next bill, but the same sweater at 80 per cent off saves $160 and is the genuine bargain that does not return.

Top 5 Deals of the Day

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

The May CPI print is a useful frame for the last five days of EOFY. With core inflation at 3.6 per cent and EOFY spending growth at 1.9 per cent, the average Australian household is making roughly 1.7 percentage points less progress on real consumption every month than the headline economy suggests. The deals that close that gap are the ones with two characteristics: a genuine percentage discount above 50 per cent (so the saving outpaces the inflation drag) and a product on the household priority list that would have been bought eventually at full price. Everything else is a discretionary impulse that adds to the wardrobe but not to the budget.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “winter jacket under 100”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now five sleeps away. Browse Today’s Sales before the markdown window closes.

It's On Sale Daily Brief Issue 24, 24 June 2026: Six Days, Six Bills, Six Switches

Six Days, Six Bills, Six Switches: How EOFY 2026 Compounds Up To $3,000 In Annual Savings | It’s On Sale Daily Brief, 24 June 2026

Six sleeps from 30 June and the EOFY discount window narrows fast. The deals that compound real money are no longer the discretionary ones (clothes, homewares, a TV). They are the recurring bills the household pays every month: the mobile plan, the home internet, the private health cover, the car insurance. The 2026 EOFY window has produced the deepest switch offers in three years across telco and health, and the most legitimate furniture clearance Australian shoppers will see all calendar year. Six days, six categories, six deadlines, plus five fresh Australian sales we have not featured before.

Telco And Insurance Switch: The EOFY Plays That Compound To $600 Per Year

The deepest EOFY discounts this week are not on the shelf, they are on the recurring bill. International Student Tips documented the four biggest mobile switch offers live until 30 June: Vodafone is running 50 per cent off the first six months of a Red SIM plan, Telstra has $10 per month off the first 12 months of an Upfront mobile plan with the code EOFY at sign-up, Optus is offering an extra $300 saving plus a $200 prepaid Visa card on selected handset plans, and Belong is bundling six months of half-price data on its $25 plan. The maths is direct. A household switching one phone plan to Vodafone’s offer saves roughly $180 across the half year. A household switching to Telstra saves $120 over the year. Stacking a handset plan with the Optus $300 plus $200 Visa adds $500 of value before you walk out the door.

The private health and home insurance switch market is running an equally aggressive EOFY window. TechRadar’s EOFY 2026 sales tracker recorded Medibank’s promotion of 12 weeks free on combined hospital and extras when you switch and hold a policy past 60 days, plus a $300 prepaid Visa for eligible families. Australian Unity is running 10 per cent off premiums for the first year on combined cover, plus a $500 Mastercard gift card on selected family tiers. Bupa, HCF and HBF have all matched with four-to-eight-week free promotions tied to direct debit setup before 30 June. The compounding maths is the same: a family on a $200 per week combined hospital plus extras policy who switches and claims the 12 weeks free pockets $2,400 in waived premiums in the first year, plus the prepaid card. Add the telco switch and one EOFY afternoon recovers $600 to $3,000 of household budget across the next twelve months. That is the headline EOFY trade of 2026, and it does not require visiting a single shop.

Furniture EOFY: The Most Legitimate Stock Clearance Of The Year

For shoppers who do need physical goods, furniture is the EOFY category where the markdowns are real, deep and consistent. Better Homes And Gardens Australia compiled the 2026 EOFY furniture and homewares roundup on 19 June, documenting Pillow Talk at 40 per cent off bedding and homewares, Sleeping Giant clearing 30 to 60 per cent across all mattress lines, Koala running 30 per cent off across mattresses and sofas, Castlery at up to 50 per cent off selected sofas and dining, and Sleeping Duck running its largest EOFY discount window in two years. Emma Sleep, the Australian-owned mattress retailer, dropped the Emma Luxe Pro queen mattress to $969 from $2,439 (a 60 per cent saving), the deepest single-product mattress markdown the BHG team logged this cycle.

Two of the bigger online-only furniture houses also stepped up. EVA Home is running a tiered 30 to 50 per cent off promotion across modular sofas, bedheads and bedroom furniture, with free metro delivery. Ecosa, the Australian-owned mattress and bedding brand, has matched its own previous record with 30 per cent off across the full range, plus a free pillow bundle with every queen or king mattress until 30 June. The category-wide pattern this week is genuine stocktake clearance, not synthetic markdown. Furniture retailers fund warehousing through the financial year and 30 June is the date their accountants want the stock either sold or written down. That accounting deadline is why furniture EOFY pricing is rarely repeated outside this six-day window, and why a queen mattress at 50 per cent off in late June will not be at 50 per cent off again in July.

Appliance EOFY: Roborock, Samsung OLED, Dyson AirWrap And The Trade Up Plays

The appliance and tech end of EOFY produced the cleanest model-specific markdowns of the 2026 cycle. Better Homes And Gardens Australia recorded the Roborock Saros 10R robot vacuum and mop at $2,370 (down from $2,799), the Samsung 83 inch OLED 4K Smart TV at $2,999 (down from $3,999, a $1,000 saving on the top-spec living room screen of the year), and the Dyson AirWrap multi-styler holding at $849 across the Dyson Direct and major appliance retailers. Samsung’s Double Trade Up promotion, running until 30 June, offers $500 off when you trade a working appliance against a new Samsung washer, dryer, fridge or dishwasher, stepping up to $1,000 off on selected premium lines, claimed via the Samsung AU portal.

The buying rule for this category in the final EOFY week is straightforward. Anchor on the model number you actually want, then check the Australian-owned retailer aisle (The Good Guys, JB Hi-Fi, Bing Lee, Appliances Online) for the cleanest stocked-in-Australia price with a 12-month manufacturer warranty handled locally. Do not chase third-party marketplace pricing that lacks an Australian-supported warranty pathway. The $200 or $300 saving on a parallel-imported washer is wiped out by a single warranty claim that has to ship internationally for repair. The Australian-owned retailer aisle in this category is competitive on price, faster on delivery and protected on warranty, and that is the EOFY trade that survives 1 July.

Top 5 Deals of the Day

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Six days is enough time to do EOFY properly if you split the work. Spend one hour this week on the recurring bills (one mobile plan switch, one private health switch, one home or car insurance review) and you compound $600 to $3,000 across the next twelve months without buying a single item. Spend a second hour on the goods you actually need (a mattress that has outlived its bounce, a sofa that is sagging, a robot vacuum to replace the broken one) and the furniture and appliance aisles are running the most legitimate clearance of the calendar year. After 30 June the EOFY markdowns retreat to RRP or close to it, and the next genuine discount window does not open until October’s pre-summer cycle.

This is the exact week It’s On Sale was built for. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place, and our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “robot vacuum under 800”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now 6 sleeps away. Browse Today’s Sales before the bargain window closes.