The ACCC has just dragged Grill’d into the Federal Court, alleging that only about 4% of Tuesday burger sales actually translated into the trees the brand promised. Hismile paid $138,600 in the same week for fake-shopper TikToks. And the revived Click Frenzy launches its EOFY week today under new ownership. Three reasons to read the fine print this Wednesday, plus five fresh Australian sales we have not featured before.
Only 4% Of Grill’d Tree Day Tuesdays Actually Planted Trees, ACCC Alleges
The consumer regulator has commenced Federal Court proceedings against Grill’d Holdings Pty Ltd over its long-running “Tree Day Tuesday” campaign, alleging that the burger chain misled customers about how many of its Tuesday sales were translating into planted trees. Between January 2021 and April 2024, Grill’d told shoppers it would donate $1 from every burger sold on a Tuesday to its tree-planting partner. The ACCC alleges that across that three-year window, only about 4% of Tuesday burger sales actually triggered a donation, because of undisclosed eligibility limits and program terms. The action was confirmed by the regulator on 16 June and reported by Sydney Morning Herald business reporter Emma Koehn.
ACCC Chair Gina Cass-Gottlieb framed the case as part of a broader greenwashing crackdown, telling reporters at the announcement that “consumers are entitled to expect that environmental claims are accurate.” The matter has been listed for a first directions hearing in the Federal Court’s Melbourne registry, per the ACCC media release. Grill’d has not yet filed a defence and a company statement on the campaign page acknowledges the proceedings without commenting on the specifics.
Why this matters for the shopper. “Buy this burger, plant a tree” is exactly the kind of feel-good purchase prompt that gets a busy parent or office crew to pick Grill’d over a competitor at lunch on a Tuesday. If 96 out of every 100 Tuesday burgers never triggered the promised donation, then the campaign was essentially a marketing premium that customers paid for in goodwill rather than in trees. With the ACCC’s penalty ceiling doubled from $50 million to $100 million per contravention from 28 March 2026 under the Treasury Laws Amendment (Doubling Penalties for ACCC Enforcement) Act, environmental and donation-linked claims are now the most expensive marketing copy a retailer can write loosely.
Hismile Pays $138,600 Over Fake-Shopper TikToks And Misleading Stain Claims
In the same week, the Burleigh Heads cosmetics company Hismile Pty Ltd paid $138,600 after the ACCC issued seven infringement notices, six of which related to “fake shopper” social-media videos. The regulator alleges that between July 2023 and August 2024, Hismile posted reaction-style content on TikTok and Instagram that appeared to feature ordinary members of the public discovering the product, when in fact the participants were paid creators or staff. A seventh notice covered allegedly misleading stain-removal claims for the now-discontinued Glostik Tooth Gloss product. The decision was announced on 12 June, per PPC Land and the ACCC’s own release.
Hismile co-founder Nik Mirkovic told media the company “respects the ACCC’s role” and has updated its disclosure practices, while declining to admit liability (payment of an infringement notice is not an admission of guilt under the Australian Consumer Law). For shoppers, the precedent is more useful than the fine. The ACCC has now signalled in writing that influencer reaction videos which read as organic discovery, when in fact the talent is paid or scripted, can attract infringement notices in their own right. The next time a beauty, tech or homewares brand fills your feed with a wave of “I cannot believe this product” reactions in the same week, the small print disclosure on each clip is worth checking.
Click Frenzy EOFY Kicks Off Today Under New Ownership
The third story is the most actionable for today’s shopper. Australia’s original online mega-sales event, Click Frenzy, launches its week-long EOFY edition today, 17 June, under new ownership: Gabby and Hezi Leibovich, the brothers behind Catch.com.au, Menulog and Scoopon. Australia Post is the Major Sponsor of the relaunch, and the first 500 retailers and ecommerce brands to register can participate free, with hundreds expected across technology, fashion, homewares, beauty, sport and travel, per Business Daily Media’s report from 16 June.
Gabby Leibovich framed the relaunch as a first step in something bigger: “Click Frenzy has been part of the Australian retail culture for more than a decade and very few retail brands have this level of awareness among both consumers and retailers.” His brother Hezi added that the Australia Post sponsorship lowers the barrier for smaller stores: “Thanks to the support of Australia Post, participation is completely free. If you have a great offer, we want to help you share it with Australian shoppers.” For Australian shoppers, the practical read is that participating retailers tend to publish their deepest single-week markdown of the year during Click Frenzy weeks. Combined with the still-running EOFY clock to 30 June, the next seven days are the most discount-dense window of the calendar.
Five Fresh Australian Stores, Never Featured Here Before
Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.
Discount
BooktopiaBooksUp to 89% off Booktopia’s bargain books: fiction, biography, kids’ picture books, cookbooks, business and self-development titles from Australia’s largest online bookseller, with flat-rate AU shipping and free standard delivery on orders over $99.89%OFF2
Hello MollyWomen's WearUp to 80% off Hello Molly’s sale: party dresses, going-out tops, denim, swimwear and accessories from the Sydney-headquartered Australian fashion label, with free standard shipping over $50 and easy 30-day returns.80%OFF3
SurfStitchSurfingUp to 80% off SurfStitch’s outlet: boardshorts, bikinis, rashies, surf hardware, beach apparel and skate gear from the Gold Coast-headquartered Australian surf retailer, with free shipping over $50 and a 30-day returns window.80%OFF4
EckersleysArt SuppliesOver 70% off Eckersleys’ sale: artist paints, canvases, brushes, drawing supplies, frames and craft materials from the family-owned Australian art supplies retailer trading since 1947, with click-and-collect from over 20 AU stores.70%OFF5
Johnny BiggMen's Wear Plus SizeUp to 60% off Johnny Bigg’s sale: big-and-tall menswear including chinos, polos, business shirts, knitwear and outerwear sized M to 7XL from the Melbourne-headquartered Cotton On Group brand, with free returns and AU-wide shipping.60%OFF% discounts shown are indicative across each store’s sale range. Individual product savings vary.
Our Take
Three stories, one common thread. The ACCC is asking the courts to decide whether a national burger chain spent three years selling trees that mostly never got planted. The same regulator just collected $138,600 from a Gold Coast cosmetics brand over staged reaction videos. And a relaunched Click Frenzy is pulling hundreds of Australian retailers into a free-to-enter EOFY event backed by Australia Post. The honest end of Australian retail is being asked to compete harder than ever, with regulators, legislators and the EOFY calendar all turning up the pressure at once.
That is exactly why we built It’s On Sale. We track 35,000 Australian stores and 45,000 live products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows you every store currently running a discount in one place, the AI search reads the way real shoppers ask for deals (try “leather boots under 200” or “Aussie-made art supplies”), and you will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand. With Click Frenzy week running alongside the EOFY clock, the next seven days are the densest discount window of 2026. Use the filter. Browse Today’s Sales before the 30 June clock runs out.