Neil Fairhead

CEO, It’s On Sale

inConnect

Four sleeps to 30 June. The Australian Bureau of Statistics dropped the May CPI print this week and the read is split. Headline inflation eased to 4.0 per cent, helped by an 11.9 per cent slide in petrol, but the RBA’s preferred core measure (trimmed mean) climbed from 3.4 to 3.6 per cent, the highest since September 2024. The Reserve Bank held the cash rate at 4.35 per cent earlier this month but kept the tightening bias live. Consumer confidence has lifted to a three-month high of 72.8, yet mortgage households are still going backwards. Layer in the Australian Retail Council’s $10.7 billion EOFY forecast with growth at just 1.9 per cent (less than half the inflation rate) and the message for the household budget is sharp. The next 96 hours are the last chance this calendar year to claim work deductions and to make the markdown count.

The May CPI Print: Petrol Down, Groceries And Power Still Climbing

The Australian Bureau of Statistics released the May 2026 Monthly CPI Indicator on 24 June. The headline rate eased to 4.0 per cent year on year, down from 4.2 per cent in April, with a 11.9 per cent fall in automotive fuel doing most of the heavy lifting. The number that matters more to the Reserve Bank, the trimmed mean (which strips out volatile items like fuel and fresh fruit), moved the other way and rose to 3.6 per cent, up from 3.4 per cent the previous month and the highest core read since September 2024. Gareth Hutchens at ABC News reported the split print on the day it landed, quoting Stephen Smith, partner at Deloitte Access Economics, who said “today’s CPI data serves as an unwelcome reminder that Australia’s inflation challenges remain unresolved”. Electricity prices rose 21.1 per cent in the twelve months to May, new dwellings rose 5.6 per cent and insurance and financial services remain elevated.

For Australian households the consumer translation is direct. Cheaper petrol at the bowser is welcome, but the weekly grocery shop, the electricity account, the housing bill and the insurance renewal are still climbing faster than the Fair Work minimum wage adjustment due on 1 July. A dollar spent at full price in July buys 3.6 per cent less in services and 4 per cent less in goods than it did in May 2025, and the markdown window between now and 30 June is the last chance this calendar year to claw any of that purchasing power back before EOFY pricing resets to RRP. The RBA held the cash rate at 4.35 per cent at its 16 June meeting, the first hold of 2026, but Governor Bullock retained an explicit tightening bias and the bond market is now pricing one more rate rise before year end (Westpac IQ, 22 June 2026). Mortgage holders have a breath, but no all clear.

$10.7 Billion EOFY, 1.9 Per Cent Growth: Real Spending Is Going Backwards

The Australian Retail Council and Roy Morgan released the 2026 EOFY spending forecast on 19 June. Total spending across the period is tipped at $10.7 billion, with 6.1 million Australians (26 per cent of the population) expected to shop the sales and average spend of around $593 per shopper (Compare the Market, 19 June 2026). The headline that matters: spending growth is forecast at just 1.9 per cent year on year, well below the 4.0 per cent CPI print confirmed five days later. In real terms, EOFY 2026 spending will fall by roughly 2 percentage points, the first negative real EOFY result since the 2020 pandemic year. Retail Asia reported the figures, citing Fleur Brown of the Australian Retail Council who said consumers “are still attracted to discounts, but remain cautious” and are “carefully managing every dollar”.

The category mix tells the same story. Clothing, footwear and accessories will absorb 34 per cent of EOFY spend, smartphones 21 per cent, kitchenware 19 per cent. Online accounts for 44 per cent of total EOFY spending, unchanged from 2025. There is one piece of brighter news for the discretionary categories: ANZ-Roy Morgan Consumer Confidence rose 2.1 points to 72.8 in late June, a three-month high, with buying intentions for major household items improving for the sixth straight week (The Weekly Times, 23 June 2026, citing ANZ economist Sophia Angala). Even so, mortgage holders are still the only cohort whose confidence is going backwards. The deals strategy this week, accordingly, has to be ruthlessly selective: spend on the items that compound (a winter coat that outlasts the next three seasons, gym kit that replaces a 12 month membership, a school holiday gift that was already on the list) and skip the discretionary impulse buys that read like value at 60 per cent off but were not on the list yesterday.

EOFY Tax Deductions: Four Days To Buy, Twelve Months To Claim

The other clock is the work-related deduction window. Any uniform, tool, computer accessory, briefcase, professional library item or sun protection gear purchased and paid for on or before 30 June 2026 can be claimed in the 2025-26 return, lodged from 1 July. After Tuesday at midnight, the same purchase rolls into the 2026-27 return and the refund sits in the system for a further twelve months. For a marginal-rate worker on the 32.5 per cent bracket, a $400 work bag purchased on 30 June returns roughly $130 in July, a $400 bag bought on 1 July returns the same $130 in July 2027. The Australian Taxation Office’s myDeductions tool inside the ATO app remains the simplest record-keeping path for receipts collected over the next four days, and TechRadar’s EOFY 2026 live blog updated 25 June is tracking the deepest current discounts on laptops, monitors, headphones and home-office furniture that meet the work-related test.

The ACCC has also tightened its online safety priorities for 2026-27, with a sharper focus on digital marketplaces and cross-border unsafe goods (KWM Pulse, 22 June 2026). The strengthened Australian Product Safety Pledge has already seen 31,000 plus unsafe listings removed in 2024-25, and the ACCC issued takedown requests this month to Amazon, eBay, Kogan and Fruugo for banned high-powered magnetic toys (ACCC Product Safety). For Australian shoppers the read is simple: a $200 bargain on an unregulated overseas marketplace can carry recall risk and zero local consumer guarantee, while the same $200 spent at an Australian-owned, locally fulfilled store carries full ACL protection. Every retailer featured on It’s On Sale is Australian-owned with local fulfilment.

Five Fresh Australian Stores For The Last EOFY Sleep

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountSportsgirlWomens FashionUp to 90 per cent off Sportsgirl’s full sale section: dresses, knits, denim, outerwear, tops and accessories from the Australian-owned Melbourne women’s brand founded in 1948, with free standard shipping over $80, free returns nationwide and Afterpay across the sale collection through 30 June.90%OFF2Colette HaymanBags & AccessoriesUp to 86 per cent off Colette by Colette Hayman’s bags and accessories clearance: handbags, totes, crossbodies, wallets, jewellery and hair pieces from the Australian-owned accessories label founded in Sydney in 2010, with free shipping over $50, free click-and-collect from 70 plus stores and 30 day returns.86%OFF3Rebel SportSport & FitnessUp to 85 per cent off Rebel Sport’s mid-year sale: running shoes, training apparel, gym equipment, team jerseys and recovery gear from the largest Australian-owned sport retailer (founded in Sydney in 1985), with click-and-collect from 160 plus stores nationwide and free shipping over $150.85%OFF4Kick Push SkateSkate & WheelsUp to 82 per cent off Kick Push Skate’s clearance: complete skateboards, decks, trucks, wheels, helmets, pads and apparel from the Australian-owned skate specialist based in Wollongong, with free shipping over $99, expert build assembly and free returns within 30 days.82%OFF5Elite SupplementsHealth & WellnessUp to 80 per cent off Elite Supplements end of financial year sale: whey protein, pre-workout, creatine, vitamins, weight management, hydration mixes and bars from the Australian-owned specialist founded in Brisbane, with free shipping over $99 and same day Brisbane dispatch through 30 June.80%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Other Deals Worth A Look

Beyond the Top 5, four other Australian-owned stores are running headline EOFY discounts above 65 per cent and are worth a scan before 30 June. Showpo is at up to 80 per cent off dresses, going-out tops and resortwear from the Sydney-based women’s brand. Eckersleys Art and Craft is at up to 70 per cent off paints, brushes, canvases and craft kits with click-and-collect from 13 stores. Grahams Jewellers is at up to 70 per cent off select rings, pendants and watches from the family-owned Australian jeweller. Decjuba is at up to 70 per cent off the women’s clearance range from the Melbourne-based label, and Glassons is at up to 67 per cent off basics and going-out fashion. None are featured in the Top 5 today but each clears the 65 per cent threshold and runs through the long weekend.

Our Take

The May CPI print is a useful frame for the last four days of EOFY. With core inflation at 3.6 per cent and EOFY spending growth at 1.9 per cent, the average Australian household is making roughly 1.7 percentage points less progress on real consumption every month than the headline economy suggests. The deals that close that gap are the ones with two characteristics: a genuine percentage discount above 50 per cent (so the saving outpaces the inflation drag) and a product on the household priority list that would have been bought eventually at full price. Layer the work-related deduction window on top (any uniform, computer, briefcase or tool purchased before 30 June rolls into the 2025-26 return) and the next 96 hours carry the year’s last compounding return on a single decision.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “winter jacket under 100”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now four sleeps away. Browse Today’s Sales before the markdown window closes.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

Five sleeps to 30 June and the Australian Bureau of Statistics dropped the May CPI print yesterday. Headline inflation eased to 4.0 per cent, the lowest in four months, but the RBA’s preferred core measure (trimmed mean) rose from 3.4 per cent to 3.6 per cent, signalling that the prices we actually pay every week are still climbing faster than wages. Layer the Australian Retail Council’s $10.7 billion EOFY forecast on top, with spending growth at just 1.9 per cent (less than half the inflation rate), and the message for the household budget is sharp. Real EOFY spending is going backwards, and the only way to keep pace is to make the markdown count. Today’s brief reads the May CPI through a shopper’s lens and surfaces five fresh Australian sales we have not featured before.

The May CPI Print: Headline Fell, But The Core Is Still Climbing

The Australian Bureau of Statistics released the May 2026 Monthly CPI indicator on 24 June. The headline rate eased to 4.0 per cent year-on-year, down from 4.2 per cent in April and below market expectations of 4.4 per cent, with cheaper petrol the biggest contributor. The number that matters more to the Reserve Bank, the trimmed mean (which strips out volatile items like fuel and fresh fruit), moved the other way and rose to 3.6 per cent, up from 3.4 per cent the previous month. Patrick Commins at The Guardian Australia reported the split print on the day it landed, citing economist Sally Auld at Westpac who said the pressure on the RBA is “not as urgent” but warned the central bank may still adopt “a less aggressive stance” rather than pivot. AMP chief economist Shane Oliver flagged that rising fertiliser costs are still pushing food prices up, a concern the RBA continues to watch.

Treasurer Jim Chalmers framed the result as a positive surprise, telling reporters the figures are “significantly better than what the market anticipated, much better than forecasts”. For Australian households the read is more cautious. Headline inflation tracking around 4 per cent and core inflation rising to 3.6 per cent means that the average grocery bill, electricity account, insurance premium and rent is still climbing faster than the Fair Work minimum wage adjustment due on 1 July. Westpac’s economics team described the picture as “diverging pressures and a delicate descent”. The practical translation for shoppers: a dollar spent at full price in July buys 3.6 per cent less in services and 4 per cent less in goods than it did in May 2025, and the markdown window between now and 30 June is the last chance this calendar year to claw any of that purchasing power back before EOFY pricing resets to RRP.

$10.7 Billion EOFY, 1.9 Per Cent Growth: Real Spending Is Going Backwards

The Australian Retail Council and Roy Morgan released the 2026 EOFY spending forecast on 19 June. Total spending across the period is tipped at $10.7 billion, with 6.1 million Australians (26 per cent of the population) expected to shop the sales. The headline that matters: spending growth is forecast at just 1.9 per cent year-on-year, well below the 4.0 per cent CPI print confirmed five days later. In real terms, EOFY 2026 spending will fall by roughly 2 percentage points, the first negative real EOFY result since the 2020 pandemic year. Retail Asia reported the figures, citing Fleur Brown of the Australian Retail Council who said consumers “are still attracted to discounts, but remain cautious” and are “carefully managing every dollar”.

The category mix tells the same story. Clothing, footwear and accessories will absorb 34 per cent of EOFY spend, household appliances and white goods 15 per cent, electronics and technology 12 per cent. Online accounts for 44 per cent of total EOFY spending, unchanged from 2025. The age-bracket data is the most striking single data point. Households aged 35 to 49 (peak mortgage and school-fee years) plan to spend just $1,464 across EOFY, less than both younger shoppers ($1,946) and older shoppers ($1,993). The middle bracket has been most exposed to cash-rate-driven mortgage repricing through 2024 and 2025, and the EOFY budget shrink is direct evidence of that. The deals strategy this week, accordingly, has to be ruthlessly selective: spend on the items that compound (a sofa that outlives ten years of rent, a mattress that recovers the next decade of sleep, a washing machine that bills $0 for repairs) and skip the discretionary impulse buys that read like value at 60 per cent off but were not on the list yesterday.

Beauty, Fashion, Footwear: Where The Markdowns Are Deepest This Week

For shoppers who do need to refresh wardrobes, gifts or skincare before 30 June, the beauty and fashion aisles are running the deepest single-product discounts of the EOFY cycle. En Route’s 2026 EOFY guide, updated 19 June, recorded MURAD at up to 50 per cent off through the full month, Naked Sundays at up to 50 per cent sitewide (limited window), Skinstitut at 30 per cent off sitewide (through 23 June, ended), Pure Fiji, Image Skincare, Youngblood Cosmetics and AKT all running 20 to 30 per cent off sitewide from 24 to 30 June. The deepest fashion line is Summi Summi at up to 80 per cent off the La Vie and La Palma collections (live now through 30 June), followed by Helen Kaminski at up to 50 per cent off (live now), Hush Puppies at up to 50 per cent off (until 28 June), Reebok at up to 40 per cent off footwear and apparel, OROTON at up to 40 per cent off bags and jewellery (through 30 June), and Superdry at up to 50 per cent off plus $99 jackets (running until 1 July).

The strategy across these promotions is consistent. Discounts that sit at 20 to 30 per cent sitewide are typical of the EOFY skincare cycle and will likely repeat at Black Friday in November. Discounts at 40 to 50 per cent off are unusual, season-end clearance pricing that runs every June and clears stock before the new financial year begins. Discounts above 60 per cent (Summi Summi at 80 per cent, the deeper end of the Eckersleys art clearance, the SurfStitch kids range featured below) signal end-of-line stock that will not be replenished. That is the buying lane that compounds: a $200 sweater at 50 per cent off saves $100 you can put toward the next bill, but the same sweater at 80 per cent off saves $160 and is the genuine bargain that does not return.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountSurfStitchChildren's WearUp to 85 per cent off SurfStitch’s kids and youth clearance: rashies, boardies, tees, hoodies, sandals and accessories from the Australian-owned surf retailer based on the Gold Coast, with free shipping over $75 and 30-day returns across the full sale range.85%OFF2Hello MollyFashionUp to 80 per cent off Hello Molly’s full sale section: dresses, going-out tops, denim, two-pieces and accessories from the Sydney-based Australian-owned women’s brand, with free standard shipping over $50 Australia-wide and 30-day returns on sale items.80%OFF3EckersleysArt SuppliesUp to 74 per cent off Eckersleys Art and Craft: paints, brushes, canvases, sketchbooks, watercolours and craft kits from the family-owned Australian art retailer founded in Melbourne in 1953, with click-and-collect from 13 stores nationally and Australia-wide shipping.74%OFF4RockwearActive WearUp to 71 per cent off Rockwear’s activewear clearance: leggings, sports bras, tanks, hoodies and gym sets from the Queensland-based Australian-owned women’s training brand, with free shipping over $80 and free returns from any Rockwear retail store.71%OFF5Baku SwimwearBeachwearUp to 70 per cent off Baku Swimwear’s mid-year clearance: one-pieces, bikinis, rash tops, cover-ups and resortwear from the Melbourne-based Australian-owned swim label, with Australia-wide shipping and 30-day returns across the sale collection.70%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

The May CPI print is a useful frame for the last five days of EOFY. With core inflation at 3.6 per cent and EOFY spending growth at 1.9 per cent, the average Australian household is making roughly 1.7 percentage points less progress on real consumption every month than the headline economy suggests. The deals that close that gap are the ones with two characteristics: a genuine percentage discount above 50 per cent (so the saving outpaces the inflation drag) and a product on the household priority list that would have been bought eventually at full price. Everything else is a discretionary impulse that adds to the wardrobe but not to the budget.

The shoppable side of It’s On Sale is built exactly for this read. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place. Our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “winter jacket under 100”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now five sleeps away. Browse Today’s Sales before the markdown window closes.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

Six sleeps from 30 June and the EOFY discount window narrows fast. The deals that compound real money are no longer the discretionary ones (clothes, homewares, a TV). They are the recurring bills the household pays every month: the mobile plan, the home internet, the private health cover, the car insurance. The 2026 EOFY window has produced the deepest switch offers in three years across telco and health, and the most legitimate furniture clearance Australian shoppers will see all calendar year. Six days, six categories, six deadlines, plus five fresh Australian sales we have not featured before.

Telco And Insurance Switch: The EOFY Plays That Compound To $600 Per Year

The deepest EOFY discounts this week are not on the shelf, they are on the recurring bill. International Student Tips documented the four biggest mobile switch offers live until 30 June: Vodafone is running 50 per cent off the first six months of a Red SIM plan, Telstra has $10 per month off the first 12 months of an Upfront mobile plan with the code EOFY at sign-up, Optus is offering an extra $300 saving plus a $200 prepaid Visa card on selected handset plans, and Belong is bundling six months of half-price data on its $25 plan. The maths is direct. A household switching one phone plan to Vodafone’s offer saves roughly $180 across the half year. A household switching to Telstra saves $120 over the year. Stacking a handset plan with the Optus $300 plus $200 Visa adds $500 of value before you walk out the door.

The private health and home insurance switch market is running an equally aggressive EOFY window. TechRadar’s EOFY 2026 sales tracker recorded Medibank’s promotion of 12 weeks free on combined hospital and extras when you switch and hold a policy past 60 days, plus a $300 prepaid Visa for eligible families. Australian Unity is running 10 per cent off premiums for the first year on combined cover, plus a $500 Mastercard gift card on selected family tiers. Bupa, HCF and HBF have all matched with four-to-eight-week free promotions tied to direct debit setup before 30 June. The compounding maths is the same: a family on a $200 per week combined hospital plus extras policy who switches and claims the 12 weeks free pockets $2,400 in waived premiums in the first year, plus the prepaid card. Add the telco switch and one EOFY afternoon recovers $600 to $3,000 of household budget across the next twelve months. That is the headline EOFY trade of 2026, and it does not require visiting a single shop.

Furniture EOFY: The Most Legitimate Stock Clearance Of The Year

For shoppers who do need physical goods, furniture is the EOFY category where the markdowns are real, deep and consistent. Better Homes And Gardens Australia compiled the 2026 EOFY furniture and homewares roundup on 19 June, documenting Pillow Talk at 40 per cent off bedding and homewares, Sleeping Giant clearing 30 to 60 per cent across all mattress lines, Koala running 30 per cent off across mattresses and sofas, Castlery at up to 50 per cent off selected sofas and dining, and Sleeping Duck running its largest EOFY discount window in two years. Emma Sleep, the Australian-owned mattress retailer, dropped the Emma Luxe Pro queen mattress to $969 from $2,439 (a 60 per cent saving), the deepest single-product mattress markdown the BHG team logged this cycle.

Two of the bigger online-only furniture houses also stepped up. EVA Home is running a tiered 30 to 50 per cent off promotion across modular sofas, bedheads and bedroom furniture, with free metro delivery. Ecosa, the Australian-owned mattress and bedding brand, has matched its own previous record with 30 per cent off across the full range, plus a free pillow bundle with every queen or king mattress until 30 June. The category-wide pattern this week is genuine stocktake clearance, not synthetic markdown. Furniture retailers fund warehousing through the financial year and 30 June is the date their accountants want the stock either sold or written down. That accounting deadline is why furniture EOFY pricing is rarely repeated outside this six-day window, and why a queen mattress at 50 per cent off in late June will not be at 50 per cent off again in July.

Appliance EOFY: Roborock, Samsung OLED, Dyson AirWrap And The Trade Up Plays

The appliance and tech end of EOFY produced the cleanest model-specific markdowns of the 2026 cycle. Better Homes And Gardens Australia recorded the Roborock Saros 10R robot vacuum and mop at $2,370 (down from $2,799), the Samsung 83 inch OLED 4K Smart TV at $2,999 (down from $3,999, a $1,000 saving on the top-spec living room screen of the year), and the Dyson AirWrap multi-styler holding at $849 across the Dyson Direct and major appliance retailers. Samsung’s Double Trade Up promotion, running until 30 June, offers $500 off when you trade a working appliance against a new Samsung washer, dryer, fridge or dishwasher, stepping up to $1,000 off on selected premium lines, claimed via the Samsung AU portal.

The buying rule for this category in the final EOFY week is straightforward. Anchor on the model number you actually want, then check the Australian-owned retailer aisle (The Good Guys, JB Hi-Fi, Bing Lee, Appliances Online) for the cleanest stocked-in-Australia price with a 12-month manufacturer warranty handled locally. Do not chase third-party marketplace pricing that lacks an Australian-supported warranty pathway. The $200 or $300 saving on a parallel-imported washer is wiped out by a single warranty claim that has to ship internationally for repair. The Australian-owned retailer aisle in this category is competitive on price, faster on delivery and protected on warranty, and that is the EOFY trade that survives 1 July.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountCotton OnWomen's WearUp to 86 per cent off Cotton On’s womenswear clearance: basics, denim, knitwear, tees, dresses and outerwear from the Geelong-headquartered Australian-owned retailer, with free shipping over $55 and 30-day returns on full-price and sale items.86%OFF2SussanFashionUp to 83 per cent off Sussan’s mid-winter sale: knitwear, sleepwear, tops, dresses and core wardrobe staples from the Australian-owned women’s brand founded in Melbourne in 1939, with free click-and-collect and 30-day returns across the store network.83%OFF3SmiggleStationeryUp to 82 per cent off Smiggle’s full sale section: backpacks, drink bottles, lunch bags, pencil cases and stationery from the Australian-owned kids’ brand headquartered in Melbourne, with free shipping over $55 and standard returns on sale items.82%OFF4SunnylifeBeachwearUp to 73 per cent off Sunnylife’s beach and pool clearance: inflatables, beach umbrellas, pool floats, beach towels and outdoor games from the Sydney-based Australian-owned summer lifestyle brand, with free shipping over $100 and same-day dispatch on weekday orders.73%OFF5Robert GordonAustralian MadeUp to 72 per cent off Robert Gordon’s ceramics sale: dinner sets, mugs, bowls, bakeware and serveware from the family-owned pottery in Pakenham, Victoria, which has been making Australian-made stoneware since 1991, with Australia-wide shipping.72%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Six days is enough time to do EOFY properly if you split the work. Spend one hour this week on the recurring bills (one mobile plan switch, one private health switch, one home or car insurance review) and you compound $600 to $3,000 across the next twelve months without buying a single item. Spend a second hour on the goods you actually need (a mattress that has outlived its bounce, a sofa that is sagging, a robot vacuum to replace the broken one) and the furniture and appliance aisles are running the most legitimate clearance of the calendar year. After 30 June the EOFY markdowns retreat to RRP or close to it, and the next genuine discount window does not open until October’s pre-summer cycle.

This is the exact week It’s On Sale was built for. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place, and our AI search reads the way real shoppers ask (try “queen mattress under 1000” or “robot vacuum under 800”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now 6 sleeps away. Browse Today’s Sales before the bargain window closes.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

Seven sleeps from 30 June and the mood of the Australian shopper is the deal story of the week. The Westpac, Melbourne Institute Consumer Sentiment Index fell to 80.6 for June, down 2.9 per cent on May, with senior economist Matthew Hassan reporting that “cost-of-living issues came back with a vengeance”. Retail crime climbed past 800,000 reported incidents nationally over the past year, on ARA numbers, with one in six involving threats or violence. And the casualty list of Australian retailers lengthened again with Glue Store joining Lincraft (online only) and Barbecues Galore (liquidation) in the distress column. Three stories that change how you should be shopping this final EOFY week, plus five fresh Australian sales we have not featured before.

Consumer Sentiment Drops To 80.6: Why Shoppers Are Hunting Discounts Harder Than Ever

The Westpac, Melbourne Institute Consumer Sentiment Index landed at 80.6 for June 2026, down 2.9 per cent from 83.0 in May, leaving the national mood deep in pessimistic territory (any reading below 100 means pessimists outnumber optimists). Matthew Hassan, Westpac senior economist, called the reading bluntly when the data dropped on 12 June: “Cost-of-living issues came back with a vengeance in June.” Households assessed both their current finances and their 12-month outlook sharply lower, with the “family finances vs a year ago” subindex among the weakest readings.

The ANZ, Roy Morgan Consumer Confidence weekly read, published mid-June, sits virtually unchanged at a similarly low level, confirming the sentiment slip is sustained rather than a one-month wobble. For shoppers the meaning is direct. The 2026 EOFY discount audience is the largest of the cycle, and households are not splurging, they are auditing. Every dollar saved at a markdown gets weighed against the next mortgage repayment, the next grocery shop and the rising premium on car or home insurance. The retailers selling well this week are the ones doing the maths for the shopper on the price tag: original price, sale price, real percentage off, deadline. The retailers struggling are the ones still asking shoppers to do that work themselves.

Retail Crime Hits 800,000 Incidents: The Quiet Reason More EOFY Shopping Moves Online

The Australian Retailers Association reported roughly 800,000 retail crime incidents nationally in the past year, with around 16 per cent involving threats or violence, according to Cec Busby reporting for Business Builders on 19 June. Victoria recorded 82,152 incidents alone, up nearly 28 per cent year-on-year. Within that, threatening behaviour rose 52 per cent and weapon-related crime jumped 66 per cent. ARA chief executive Chris Rodwell put the human cost plainly: “We cannot accept that an 18-year-old shop assistant or a parent with kids in tow should have to navigate threats, weapons or violence just to get through a shift or pick up their groceries.”

Jeanette Fenske, Woolworths director of stores, added that recent in-store interventions “have not stopped the escalation of violence.” Daniel Agostinelli, chief executive of Accent Group (parent of The Athletes Foot, Platypus, Hype DC and Stylerunner) pointed at the structural answer: “At the end of the day, we sell shoes. We are not qualified in this space. The landlords and the authorities need to do more with security overall.” For the shopper there is a practical read here that goes beyond the headline. Online channels are where the deepest, most consistently audited EOFY discounts already live this final week. The store team are safer when the shop is quieter, the shopper saves the trip and the parking, and the warranty cover from an Australian-owned retailer is identical online or in store. The case for shopping local online has rarely been stronger.

Glue Store Joins Lincraft And Barbecues Galore On The Distress List

The casualty count among Australian retail brands grew again this week, with ABC News The Business reporting on 17 June that Glue Store is closing, joining Lincraft (which transitioned to online-only in recent weeks) and Barbecues Galore (in liquidation). Roger Montgomery, founder of Montgomery Investment Manager, told the program that the pressure on legacy retail brands is widening, not narrowing, as cost-of-living strain compounds with rent escalation and rising insurance premiums. The brands holding up are the ones with tight inventory turn, low fixed costs and a clear online proposition.

For shoppers, distressed-stock clearances are real bargains. A Glue Store closure sale will produce genuine 60 to 80 per cent markdowns on streetwear and contemporary fashion that was at full price six weeks ago. Two cautions before you buy. First, check the warranty pathway: if the brand is in administration, returns and warranty claims may route through the administrator rather than the store, with longer timelines. Second, check the size and stock depth before driving to a physical store, because closure inventory shifts daily. The safest closure-sale shop is the online one with a clear stocked-in-Australia statement, an ABN-backed Australian-owned trading name and a published returns policy that survives the administration.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountLightspotLightingUp to 87% off Lightspot’s clearance: pendant lights, table and floor lamps, outdoor lighting, ceiling fans and smart bulbs from the Australian-owned lighting specialist headquartered in Melbourne, with showroom pickup and Australia-wide shipping on every order.87%OFF2Spendless ShoesShoesUp to 85% off Spendless Shoes’ women’s sale: heels, flats, boots, sneakers, sandals, work shoes and school shoes from the Australian family-owned retailer that has been on the high street since 1988, with over 200 stores nationwide and free click-and-collect.85%OFF3MossmanWomen's WearUp to 83% off Mossman’s sale: dresses, separates, knitwear, denim, tailoring and outerwear from the Australian-owned women’s fashion label with stores across the eastern seaboard, free shipping on orders over $150 and a 30-day returns policy.83%OFF4AlfaberryBaby SuppliesUp to 81% off Alfaberry’s clearance: baby clothing, sleepsuits, dresses, accessories and gift sets for newborns and toddlers from the Sydney-based Australian-owned baby supplies retailer, with same-day dispatch on orders placed before 2pm AEST and free shipping over $100.81%OFF5BardotFashionUp to 79% off Bardot’s sale: dresses, tops, denim, knitwear, outerwear, accessories and occasion wear from the Australian-owned contemporary women’s brand, with free shipping on orders over $80 and a generous 30-day returns window for full-price and sale items.79%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three stories, one shopper trade. The mood of the country is the most cautious it has been all cycle, the safest place to shop is the audited Australian online aisle, and the retailers in distress are the ones moving stock the deepest. The seven days between today and 30 June are the only window this calendar year where households can move real dollars by buying well. After 30 June the EOFY clearance lines retreat to RRP or close to it, and the next genuine markdown window does not open until October.

This is exactly the week It’s On Sale was built for. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place, and our AI search reads the way real shoppers ask (try “winter coat under 200” or “kids sneakers under 60”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now 7 sleeps away. Browse Today’s Sales before the bargain window closes.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

Eight sleeps from 30 June and Australian retail has entered the final EOFY week. LG Australia is up to 48% off, JB Hi-Fi up to 50% off tech, The Good Guys is running its widest TV and appliance cuts of the year, Dyson is $651 off the Gen5 Detect, and Samsung is up to $637 off Galaxy devices. Roy Morgan and the Australian Retail Council have just printed the verdict: 70% of Aussies plan to shop EOFY, but total spend will grow only 1.9%, well below inflation. The Reserve Bank held the cash rate at 4.35% last Tuesday, the first pause of 2026, which makes the EOFY markdown the only short-term tool a household budget has. Three stories that matter for shoppers this Monday, plus five fresh Australian sales we have not featured before.

The Final EOFY Week: LG, Dyson, Samsung Push To Their Deepest Cuts

The last week of the financial year is here and the Australian electronics aisle has stepped into the depths it usually reserves for Boxing Day. LG Australia’s EOFY sale, surveyed by Sharmishta Sarkar at TechRadar on 15 June, is showing up to 48% off across TVs, soundbars, stick vacuums and monitors, with the deepest cuts on previous-generation OLED panels LG is clearing ahead of the next refresh, and savings of up to AU$1,300 on the largest screens. New TVs, vacuums and Bluetooth speakers from AU$69 were added to the sale on 17 June. The markdowns flow through the Australian electronics chains carrying LG: Bing Lee, Harvey Norman, The Good Guys and JB Hi-Fi.

JB Hi-Fi’s own EOFY pile is up to 50% off across tech, TVs, laptops, audio, appliances and accessories, with savings of more than AU$1,000 on robovacs and TVs called out by TechRadar’s EOFY tracker on 19 June. The Good Guys is running what it labels its “epic” EOFY across TVs, laptops, fridges, washing machines and small appliances to 30 June. The vacuum aisle keeps the deepest dollar savings: Dyson is up to AU$651 off Gen5 tech (extra 5% with code CFSAVE5 via Future Publishing’s affiliate program), Samsung is up to AU$637 off Galaxy devices, and Sonos is up to 25% off speakers, 33% off the Ace headphones. The shopper playbook for the next eight days: confirm the model number against the current generation (retailers are clearing old SKUs alongside new), check the Australian warranty term, and treat 30 June as the buying line for anything over AU$1,000.

EOFY Spend Stalls Even As 70% Of Aussies Plan To Shop

The Australian Retail Council and Roy Morgan published the EOFY 2026 outlook on 16 June and the numbers tell a careful story. Around 6.1 million Australians (26% of the adult population) plan to shop the EOFY sales this year, and total EOFY spend is forecast to reach AU$10.7 billion, but the growth rate is just 1.9%, well below inflation and a sign that households remain cautious despite widespread discounting. Michele Levine, CEO of Roy Morgan, framed the trade as a deal-driven year where shoppers are spending only where they can lock in genuine markdowns. The top three EOFY categories: clothing, footwear and accessories (34%), household appliances and white goods (15%), electronics and technology products (12%). Online is set to take 44% of the spend, unchanged from 2025.

PayPal’s parallel research, reported by Mirage News on 17 June, lifts the participation number higher: 71% of Australians plan to shop EOFY this June, with fashion and clothing the top category at 48% intent, followed by electronics at 41% and health and beauty at 33%. Why the gap between Roy Morgan’s 26% and PayPal’s 71%? The Roy Morgan number counts people who have already committed budget, while PayPal counts anyone scanning for a deal. The signal for shoppers is consistent: the audience is large, the dollars are tight, and the retailers know it, which is exactly why the markdowns this final EOFY week are the deepest they have been all year.

RBA Pauses At 4.35%, EOFY Becomes The Only Lever Households Have

The Reserve Bank of Australia left the cash rate at 4.35% at its 17 June board meeting, the first pause of 2026 after a year of cautious holds. SBS News reported the decision as unanimous, with the RBA citing the need to see how earlier policy flows through the economy before any further move. The major banks (CBA, ANZ, NAB) now agree the cash rate has most likely peaked, but the same banks also see no cut until mid-2027 at the earliest, with the cash rate expected to hold at 4.35% through the end of 2026 according to Integrated Finance Group‘s 15 June summary.

For shoppers the practical read is simple. The RBA hold delivers no near-term relief on mortgages, rent or credit card interest, and a cut is at least 12 months away. The household savings lever that can move in the next eight days is the EOFY markdown, which is why the appliance and electronics aisle is competing this aggressively. Discretionary categories (apparel, homewares, tech, furniture) are scrapping for share of a wallet that has just been told relief is not coming via rates. The corollary for the shopper: essentials (groceries, fuel, utilities, insurance) will keep eating a fixed share of the budget regardless, so the genuine value at EOFY 2026 sits in the want-not-need categories where retailers are clearing inventory hard before 1 July.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountMy HouseHomewaresUp to 88% off My House’s Australian-owned homewares clearance: bath linen, bedding, kitchenware, dining, throws and decor from the Sydney-headquartered retailer with 30+ stores nationally and free shipping on orders over $99 to standard metro addresses.88%OFF2Williams ShoesShoesUp to 87% off Williams Shoes’ sale: women’s, men’s and kids’ footwear, including boots, heels, sneakers, school shoes and sandals from the iconic Australian shoe retailer that has been on the high street since 1875, with click-and-collect across 79 Australian stores.87%OFF3Best & LessFashionUp to 86% off Best & Less’ clearance: women’s, men’s, kids’ and baby clothing, sleepwear, underwear and accessories from the Australian value retailer with 195 stores across the country and click-and-collect from a store within 7 days.86%OFF4City ChicWomen's Wear Plus SizeUp to 86% off City Chic’s plus-size sale: dresses, denim, tops, knitwear, swimwear, intimates and outerwear sized 12 to 24 from the Australian-owned plus-size specialist, with free shipping on orders over $100 and a 30-day returns window.86%OFF5Elite SupplementsNutritionUp to 80% off Elite Supplements’ clearance: protein powders, pre-workouts, vitamins, recovery and sports nutrition from the Brisbane-based Australian-owned supplements retailer, with same-day dispatch on orders placed before 1pm AEST.80%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three stories, one trade. The Australian electronics chains are competing in public with their deepest EOFY cuts of the year, the EOFY shopper pool is the largest it has ever been but the dollars are tighter than ever, and the Reserve Bank has confirmed there will be no relief from the rates lever any time soon. The eight days between today and 30 June are the only window this calendar year where households can move real dollars by buying well. After 30 June the EOFY clearance lines snap back to RRP or close to it, and the next genuine markdown window does not open until October.

This is exactly the week It’s On Sale was built for. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows every store currently running a discount in one place, and our AI search reads the way real shoppers ask (try “OLED TV under 2000” or “stick vacuum under 800”). You will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand here. The 30 June clock is now 8 sleeps away. Browse Today’s Sales before the bargain window closes.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

Glue Store has pulled the plug after 28 years on Australian high streets, the latest national chain to fall, and gift card holders have been told they must spend twice the face value in cash to redeem. The ACCC has handed the federal government a 6-point plan to regulate online marketplaces. And LG kicked off its EOFY week with up to 48% off TVs, soundbars and vacuums. Three reasons to read the fine print this Thursday, plus five fresh Australian sales we have not featured before.

Glue Store Pulls The Plug After 28 Years

Streetwear retailer Glue Store has been wound down by parent company Accent Group after 28 years on Australian high streets, the latest national chain to fall in a brutal year for discretionary retail. Accent Group confirmed the closure on 17 June after Glue Store posted an $8.4 million loss in FY25 on declining sales, citing high rents, weak consumer confidence and the cost of competing against fast-fashion globals. The decision was reported by ABC News business reporter Daniel Ziffer, who confirmed all 27 standalone stores will trade through a closing-down sale before shutting the doors.

The single biggest issue for shoppers is the gift card sting. Accent Group has told Glue Store gift card holders they must spend twice the face value of the card in cash to redeem it during the closing-down period, a structure the company says reflects the value remaining in stock after discounts. Consumer advocates have criticised the arrangement as effectively halving the card’s value at the point of redemption. Professor Gary Mortimer from the QUT Business School described the closure to ABC as part of “a perfect storm” of structural pressures hitting mid-market Australian fashion. Glue Store joins Lincraft (now online-only after closing all physical stores in May), Barbeques Galore (in voluntary administration), and the long tail of Mosaic Brands collapses on the FY26 casualty list.

Why this matters for the shopper. The closing-down sale will run for several weeks across all 27 stores and online, with progressive markdowns as stock is cleared. Customers buying full-price within the closing window should ask about return and exchange policy in writing, because liquidation-style sales typically suspend the usual 30-day return rights. If you hold a Glue Store gift card, the consumer protection position from the ACCC is that gift cards remain a debt of the issuer in administration, but Accent has wound the brand down outside formal administration, so the 2-for-1 redemption requirement is contractual rather than insolvency-driven. Document the original card value and the redemption terms in writing before you spend.

ACCC Hands Government A 6-Point Plan To Police Online Marketplaces

The Australian Competition and Consumer Commission has handed the federal government the final report of its 5-year Digital Platform Services Inquiry, with six recommendations that would meaningfully change the way shoppers are protected on online marketplaces. The headline measure is a new economy-wide prohibition on unfair trading practices, designed to capture dark patterns, drip pricing, fake scarcity claims and misleading review badges that currently sit in a grey zone under the Australian Consumer Law. The recommendations were unpacked by legal analysts at Johnson Winter Slattery following the report’s release.

The second consumer-facing recommendation is mandatory internal and external dispute resolution for online marketplaces, modelled on the financial services ombudsman framework. ACCC Chair Gina Cass-Gottlieb said in the report’s foreword that 72% of Australian shoppers surveyed reported encountering an unfair online practice in the last 12 months, ranging from countdown timers that reset to fake “only 2 left” stock counters. Treasurer Jim Chalmers has confirmed the government will respond to the recommendations in the Treasury portfolio statement later in the financial year. For shoppers buying through marketplaces today, the existing avenue remains the ACCC’s report-a-concern form and state Fair Trading offices, but the report formally signals that the policing of online sale tactics is about to tighten.

LG EOFY Kicks Off With Up To 48% Off TVs, Vacuums And Soundbars

The third story is the most actionable for today’s shopper. LG Australia has launched its EOFY 2026 sale with up to 48% off across televisions, soundbars, vacuums and monitors, with the campaign running through 30 June. The hero markdown is on the LG OLED C6 series at 25% off, and the cord-free CordZero A9 stick vacuum is 40% off. The full deal list was compiled by TechRadar’s Australia editor Stephen Lambrechts, who cross-checked each markdown against the LG.com.au pre-sale price.

For shoppers planning a financial-year-end TV or appliance upgrade, the price compare to do today is between LG.com.au, JB Hi-Fi, The Good Guys and Harvey Norman, because the LG-direct sale typically triggers matching from the big-three electronics retailers on the same models. The C6 OLED in particular is a discontinuation-driven markdown that historically gets matched within 24 to 48 hours. The 30 June EOFY clock means delivery and click-and-collect lead times are already shortening, especially on large-screen panels that require two-person handling. If you can collect rather than wait for delivery, you reduce the risk of the deal expiring before the unit arrives.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountKmartDepartment StoreUp to 88% off Kmart’s clearance: toys, kids’ clothing, homewares, manchester, kitchen basics, electricals and seasonal apparel from Australia’s most-shopped department store, with click-and-collect from over 300 AU stores and flat-rate home delivery.88%OFF2Culture KingsFashionUp to 71% off Culture Kings’ on-sale styles: streetwear, sneakers, caps, denim and limited-drop apparel from the Gold Coast-headquartered Australian streetwear chain founded in 2008, with free express shipping over $100 and free returns on full-price.71%OFF3SportsgirlWomen's WearUp to 70% off Sportsgirl’s sale: tops, dresses, denim, knitwear, jackets and accessories from the Melbourne-headquartered Australian women’s label that has been trading since 1948, with free standard shipping over $80 and easy 30-day returns.70%OFF4Academy BrandMen's WearUp to 70% off Academy Brand’s sale: men’s chinos, shirts, knitwear, jackets, denim and footwear from the Sydney-headquartered Australian menswear label founded in Bondi, with free standard shipping over $150 and a 30-day returns window.70%OFF5Nine WestShoesUp to 60% off Nine West’s sale: heels, boots, flats, sandals, handbags and accessories from the women’s footwear range, locally distributed by an Australian retailer with click-and-collect from selected AU stores and standard tracked shipping.60%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three stories, one common thread. A 28-year-old Australian chain has been wound down with gift card holders told to put up twice the cash they expected. The ACCC has handed the government a 6-point plan to police the dark patterns that are pushing shoppers into bad online purchases. And LG has set the EOFY benchmark at 48% off, which the rest of the consumer electronics aisle will be forced to match. The honest end of Australian retail is being asked to compete harder than ever, and the dishonest end is being told the regulator’s tools are about to get sharper.

That is exactly why we built It’s On Sale. We track 35,000 Australian stores and 45,000 live sale products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows you every store currently running a discount in one place, the AI search reads the way real shoppers ask for deals (try “OLED TV under 2000” or “Aussie streetwear sneakers”), and you will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand. With Click Frenzy week running alongside the EOFY clock, the next two weeks are the densest discount window of 2026. Use the filter. Browse Today’s Sales before the 30 June clock runs out.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

The ACCC has just dragged Grill’d into the Federal Court, alleging that only about 4% of Tuesday burger sales actually translated into the trees the brand promised. Hismile paid $138,600 in the same week for fake-shopper TikToks. And the revived Click Frenzy launches its EOFY week today under new ownership. Three reasons to read the fine print this Wednesday, plus five fresh Australian sales we have not featured before.

Only 4% Of Grill’d Tree Day Tuesdays Actually Planted Trees, ACCC Alleges

The consumer regulator has commenced Federal Court proceedings against Grill’d Holdings Pty Ltd over its long-running “Tree Day Tuesday” campaign, alleging that the burger chain misled customers about how many of its Tuesday sales were translating into planted trees. Between January 2021 and April 2024, Grill’d told shoppers it would donate $1 from every burger sold on a Tuesday to its tree-planting partner. The ACCC alleges that across that three-year window, only about 4% of Tuesday burger sales actually triggered a donation, because of undisclosed eligibility limits and program terms. The action was confirmed by the regulator on 16 June and reported by Sydney Morning Herald business reporter Emma Koehn.

ACCC Chair Gina Cass-Gottlieb framed the case as part of a broader greenwashing crackdown, telling reporters at the announcement that “consumers are entitled to expect that environmental claims are accurate.” The matter has been listed for a first directions hearing in the Federal Court’s Melbourne registry, per the ACCC media release. Grill’d has not yet filed a defence and a company statement on the campaign page acknowledges the proceedings without commenting on the specifics.

Why this matters for the shopper. “Buy this burger, plant a tree” is exactly the kind of feel-good purchase prompt that gets a busy parent or office crew to pick Grill’d over a competitor at lunch on a Tuesday. If 96 out of every 100 Tuesday burgers never triggered the promised donation, then the campaign was essentially a marketing premium that customers paid for in goodwill rather than in trees. With the ACCC’s penalty ceiling doubled from $50 million to $100 million per contravention from 28 March 2026 under the Treasury Laws Amendment (Doubling Penalties for ACCC Enforcement) Act, environmental and donation-linked claims are now the most expensive marketing copy a retailer can write loosely.

Hismile Pays $138,600 Over Fake-Shopper TikToks And Misleading Stain Claims

In the same week, the Burleigh Heads cosmetics company Hismile Pty Ltd paid $138,600 after the ACCC issued seven infringement notices, six of which related to “fake shopper” social-media videos. The regulator alleges that between July 2023 and August 2024, Hismile posted reaction-style content on TikTok and Instagram that appeared to feature ordinary members of the public discovering the product, when in fact the participants were paid creators or staff. A seventh notice covered allegedly misleading stain-removal claims for the now-discontinued Glostik Tooth Gloss product. The decision was announced on 12 June, per PPC Land and the ACCC’s own release.

Hismile co-founder Nik Mirkovic told media the company “respects the ACCC’s role” and has updated its disclosure practices, while declining to admit liability (payment of an infringement notice is not an admission of guilt under the Australian Consumer Law). For shoppers, the precedent is more useful than the fine. The ACCC has now signalled in writing that influencer reaction videos which read as organic discovery, when in fact the talent is paid or scripted, can attract infringement notices in their own right. The next time a beauty, tech or homewares brand fills your feed with a wave of “I cannot believe this product” reactions in the same week, the small print disclosure on each clip is worth checking.

Click Frenzy EOFY Kicks Off Today Under New Ownership

The third story is the most actionable for today’s shopper. Australia’s original online mega-sales event, Click Frenzy, launches its week-long EOFY edition today, 17 June, under new ownership: Gabby and Hezi Leibovich, the brothers behind Catch.com.au, Menulog and Scoopon. Australia Post is the Major Sponsor of the relaunch, and the first 500 retailers and ecommerce brands to register can participate free, with hundreds expected across technology, fashion, homewares, beauty, sport and travel, per Business Daily Media’s report from 16 June.

Gabby Leibovich framed the relaunch as a first step in something bigger: “Click Frenzy has been part of the Australian retail culture for more than a decade and very few retail brands have this level of awareness among both consumers and retailers.” His brother Hezi added that the Australia Post sponsorship lowers the barrier for smaller stores: “Thanks to the support of Australia Post, participation is completely free. If you have a great offer, we want to help you share it with Australian shoppers.” For Australian shoppers, the practical read is that participating retailers tend to publish their deepest single-week markdown of the year during Click Frenzy weeks. Combined with the still-running EOFY clock to 30 June, the next seven days are the most discount-dense window of the calendar.

Five Fresh Australian Stores, Never Featured Here Before

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It’s On Sale, audited at dawn.

1Today’s Top
DiscountBooktopiaBooksUp to 89% off Booktopia’s bargain books: fiction, biography, kids’ picture books, cookbooks, business and self-development titles from Australia’s largest online bookseller, with flat-rate AU shipping and free standard delivery on orders over $99.89%OFF2Hello MollyWomen's WearUp to 80% off Hello Molly’s sale: party dresses, going-out tops, denim, swimwear and accessories from the Sydney-headquartered Australian fashion label, with free standard shipping over $50 and easy 30-day returns.80%OFF3SurfStitchSurfingUp to 80% off SurfStitch’s outlet: boardshorts, bikinis, rashies, surf hardware, beach apparel and skate gear from the Gold Coast-headquartered Australian surf retailer, with free shipping over $50 and a 30-day returns window.80%OFF4EckersleysArt SuppliesOver 70% off Eckersleys’ sale: artist paints, canvases, brushes, drawing supplies, frames and craft materials from the family-owned Australian art supplies retailer trading since 1947, with click-and-collect from over 20 AU stores.70%OFF5Johnny BiggMen's Wear Plus SizeUp to 60% off Johnny Bigg’s sale: big-and-tall menswear including chinos, polos, business shirts, knitwear and outerwear sized M to 7XL from the Melbourne-headquartered Cotton On Group brand, with free returns and AU-wide shipping.60%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three stories, one common thread. The ACCC is asking the courts to decide whether a national burger chain spent three years selling trees that mostly never got planted. The same regulator just collected $138,600 from a Gold Coast cosmetics brand over staged reaction videos. And a relaunched Click Frenzy is pulling hundreds of Australian retailers into a free-to-enter EOFY event backed by Australia Post. The honest end of Australian retail is being asked to compete harder than ever, with regulators, legislators and the EOFY calendar all turning up the pressure at once.

That is exactly why we built It’s On Sale. We track 35,000 Australian stores and 45,000 live products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows you every store currently running a discount in one place, the AI search reads the way real shoppers ask for deals (try “leather boots under 200” or “Aussie-made art supplies”), and you will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local brand. With Click Frenzy week running alongside the EOFY clock, the next seven days are the densest discount window of 2026. Use the filter. Browse Today’s Sales before the 30 June clock runs out.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

ASIC has just fined the local operators of Zara, H&M and Sephora a combined $596,000 for not filing their accounts. The Senate Economics Committee reports on the Unfair Trading Practices Bill this Thursday, the same day Click Frenzy returns under new owners with Australia Post backing the show. Three reasons to be more careful about where your EOFY dollars land this week, plus five fresh Australian sales we have not featured before.

Zara, H&M And Sephora Hit With $596,000 In ASIC Fines

The corporate regulator has just fined the local operators of three of the most-shopped fast-fashion and beauty brands in Australia a combined $596,000 for late or missing financial reports. Inditex Australia (Zara), H&M Hennes & Mauritz, and Sephora Australia each paid a $198,000 infringement notice under Section 1317DAM of the Corporations Act, with all three penalties paid in late May and early June. The story was first reported by Inside Retail Australia on 4 June and confirmed in ASIC media release 26-111MR.

Inditex Australia missed its lodgement for the year ending 31 January 2025. H&M missed the year ending 30 November 2025. Sephora missed the year ending 31 December 2024. ASIC Commissioner Kate O’Rourke was unsparing in the release: “Since announcing a broad surveillance focused on late lodgement and non-lodgement of financial reports in August 2025, ASIC has issued 24 infringement notices totalling over $4.5 million for alleged financial reporting breaches.” She added that the action “should send a clear message to reporting entities that we are actively enforcing the financial reporting requirements and expect companies to comply.” Payment of an infringement notice is not an admission of guilt, per Accounting Times reporting, but all three companies have now lodged the overdue documents.

Why this matters for the shopper. Annual financial reports are how Australians actually see whether a global brand operating here is making money locally, paying tax locally, and standing behind warranties and returns out of a profitable local entity. When a fast-fashion or beauty giant cannot file accounts on time, the next obvious question is what those accounts will eventually reveal. Combine that with Zara and H&M’s repeated coverage by Choice and the ACCC for fast-fashion environmental claims, and the case for spending your EOFY dollars with Australian-owned retailers who actually file their accounts on time is now a regulatory matter, not just a values one.

Drip Pricing Crackdown Lands In The Senate This Thursday

Speaking of regulatory pressure, the Competition and Consumer Amendment (Unfair Trading Practices) Bill 2026 has its Senate Economics Legislation Committee report due this Thursday, 18 June. The Bill, which already passed the House of Representatives on 14 May, introduces a broad prohibition on unfair trading practices and is intended to commence on 1 July 2027, per a 12 June client alert from Russell Kennedy partners Gina Tresidder and Jacqueline Vuong.

Three sets of online-retail tactics are squarely in the crosshairs. First, drip pricing: the practice of advertising a headline price that excludes mandatory fees and only revealing the true total at checkout. Under the Bill, any mandatory transaction-based fee must be disclosed clearly and prominently in close proximity to the advertised price. Fine print, hover-over explanations and last-screen pop-ups will not cut it. Second, subscription auto-renewals: businesses will need to send timely renewal and cancellation reminders, offer accessible cancellation methods, and ensure anything signed up for online can be cancelled online. Third, manipulative checkout design: countdown timers that fake scarcity, confusing layouts that obstruct refunds, and other “dark patterns” are flagged as conduct that “unreasonably distorts the environment in which a consumer makes a decision.”

The catch is that even after the Senate signs off, commencement is still 13 months away. Until 1 July 2027, fake countdowns, hidden booking fees and almost-impossible-to-cancel subscriptions remain legal. For the next thirteen EOFY months, the only defence is a sceptical eye on the checkout screen and a preference for retailers that already price honestly today.

Click Frenzy Returns Thursday Under New Owners

Coincidentally, the same Thursday the drip-pricing crackdown lands in the Senate also marks the return of Click Frenzy. Australia’s original online mega-sales event launches a week-long EOFY edition on 18 June under new ownership: Gabby and Hezi Leibovich, the brothers behind Catch.com.au, Menulog and Scoopon. Australia Post is the Major Sponsor, and participation is free for the first 500 retailers and ecommerce brands to register, with hundreds expected across technology, fashion, homewares, beauty, sporting goods and travel, per Business Daily Media.

Gabby Leibovich said the comeback is the first step in something bigger: “Click Frenzy has been part of the Australian retail culture for more than a decade and very few retail brands have this level of awareness among both consumers and retailers. We see an opportunity to build on that foundation, with this EOFY sales event as our first step, but we’re also thinking much bigger about how Click Frenzy can play a meaningful role in shaping the future of ecommerce in Australia.” Hezi Leibovich framed the Australia Post deal as a barrier-remover for smaller stores: “Thanks to the support of Australia Post, participation is completely free. If you have a great offer, we want to help you share it with Australian shoppers.”

For shoppers, the timing is genuinely useful. Click Frenzy historically pushes participating retailers to publish their deepest single-week discount of the year, and a free-to-enter sponsor-backed edition tends to draw a broader set of independent Australian brands than the headline-grabbing JB Hi-Fi and Harvey Norman events. That is also exactly the kind of competitive pressure the drip-pricing reforms are meant to keep honest.

Five Fresh Aussie Stores, Never Featured Here Before

Five Australian retailers, five categories, all making their first appearance in the Top 5 after a full audit of every store on It’s On Sale.

1Today’s Top
DiscountRobert GordonAustralian MadeUp to 60% off Robert Gordon’s sale: handcrafted Australian-made ceramics including dinner sets, bowls, mugs, jugs and serveware fired in the brand’s Melbourne studio since 1945, with flat-rate AU shipping and breakage protection on every order.60%OFF2Cotton On ClothingWomen's WearUp to 50% off Cotton On Clothing’s sale: women’s basics, denim, knits, jersey and loungewear from the Geelong-headquartered Australian fashion group, with free standard shipping over $55 and 30-day returns.50%OFF3Merchant 1948ShoesUp to 50% off Merchant 1948’s sale: leather boots, loafers, sneakers and sandals from the family-owned New Zealand-Australian footwear retailer, with free AU shipping over $150 and a one-year quality guarantee on full-priced styles.50%OFF4SussanFashionUp to 40% off Sussan’s sale: knitwear, tailored trousers, casual dresses, accessories and wardrobe staples from the Melbourne-headquartered Australian womenswear retailer (a Sussan Group brand alongside Sportsgirl and Suzanne Grae), with free returns in store.40%OFF5SmiggleStationeryUp to 20% off Smiggle’s sale: school backpacks, lunchboxes, drink bottles, pencil cases and novelty stationery from the Melbourne-founded Australian kids’ brand (Just Group), with click-and-collect from over 130 AU stores.20%OFF

% discounts shown are indicative across each store’s sale range. Individual product savings vary.

Our Take

Three Thursday stories in one Tuesday brief: regulators fining the big global brands, lawmakers tightening the rules at the checkout, and a free-to-enter sales event pulling in hundreds of smaller Australian stores. The pattern is the same one we have been reporting all month. The honest end of Australian retail is being asked to compete harder than ever, while the offshore and global players keep accumulating regulatory file numbers. Today’s brief is the cleanest expression of that gap so far: Zara, H&M and Sephora paying ASIC fines on one side of the page, and Robert Gordon, Cotton On Clothing, Merchant 1948, Sussan and Smiggle running genuine markdowns on the other.

That gap is exactly why we built It’s On Sale. We track 35,000 Australian stores and 45,000 live products, every retailer Australian-owned and locally fulfilled, every promotion audited daily. Today’s Sales shows you every store currently running a discount, the AI search reads the way real shoppers ask for deals (try “leather boots under 200” or “Aussie-made ceramics”), and you will never find Temu, Shein, AliExpress or any offshore marketplace dressed up as a local store. In a week where the regulator, the legislature and the retail calendar all point in the same direction, that filter is the savings. Free, Australian, and built to keep your EOFY honest. Browse Today’s Sales before the 30 June clock runs out.

It’s On Sale Australia’s home for genuine retail deals. Browse today’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

The Big Four banks have split four ways on what the Reserve Bank does next. Westpac is now warning of two more hikes before Christmas while ANZ, NAB, CBA and HSBC see cuts on the horizon. Retail stocks rallied on the prospect last week (Temple & Webster up 13 per cent, Nick Scali up nearly 12), and the ACCC just fined another retailer $15 million for a fake sitewide sale. We line up what it means for your June dollars, plus five fresh Australian sales.

Big Four Banks Split Four Ways On The RBA

The Reserve Bank cash rate is sitting at 4.35 per cent and the Big Four economists can no longer agree on which way it moves next. Westpac chief economist Luci Ellis is the outlier, telling clients that the RBA will hike twice more this cycle, once in August and again in September, with markets having “underestimated the strength of the labour market” and noting that “increases are still forthcoming.” Reporting on the split by Tamika Seeto at Yahoo Finance Australia lays out the four positions in one place.

The other three majors disagree. ANZ head of Australian economics Adam Boyton expects the cash rate to hold for the rest of 2026, with two cuts pencilled in for the second half of 2027, telling clients that “rate cuts appear to be the next phase of monetary adjustments.” CBA senior economist Belinda Allen agrees: “We uphold this perspective and continue to predict rate cuts.” NAB chief economist Sally Auld has pulled her August hike call entirely, now forecasting three cuts in 2027 starting in the second quarter and saying flatly: “The next adjustment to the cash rate is likely to be a decrease.” HSBC chief economist Paul Bloxham sees the first cut in the third quarter of 2027, citing “timely indicators (that) suggest a more pronounced weakening ahead.”

For households, the gap between the two camps is real money. The current 4.35 per cent rate is adding roughly $272 a month to repayments on a $600,000 25-year mortgage compared with a 3.85 per cent setting, so two more Westpac-style hikes would lift that to closer to $550 a month over the same loan. The opposite scenario, the cuts the other three banks have penned in, would unwind that pressure through 2027. Either way, the message for the next six months is that the cash of carry has not yet eased, and discretionary budgets are still doing the heavy lifting.

Retail Stocks Just Had Their Best Week Of The Year

Investors are clearly leaning towards the cuts camp. The S&P/ASX 200 Consumer Discretionary index added 8.05 per cent in the week to Friday 12 June, its strongest weekly print of 2026. Bronwyn Allen at Motley Fool Australia notes the standouts were Temple & Webster (up 13.09 per cent), Nick Scali (up 11.71), Light & Wonder (up 9.8), Wesfarmers (up 9.55, the owner of Kmart, Bunnings and Officeworks), Lottery Corp (up 8.81), Lovisa (up 8.66), Super Retail Group (up 8.39, the owner of Rebel and BCF), Harvey Norman (up 7.88), JB Hi-Fi (up 7.6) and Eagers Automotive (up 7.06).

The driver was a brutal consumer sentiment print. Westpac\’s monthly consumer sentiment index fell 3.5 per cent in June to 80.6, near 50-year lows and well below the 100 line that separates optimism from pessimism, per the Macrobusiness round-up. Inflation has also eased to 4.2 per cent in April from 4.6 per cent in March. The market is reading both signals the same way: enough softness for the RBA to start cutting eventually, and a recovery in household spending power once it does.

The shopper takeaway is simple. If you have been holding off on a big-ticket purchase (a sofa, a TV, a laptop), the next twelve months should bring genuinely lower asking prices as retailers compete harder for the cautious consumer. EOFY is the first front in that fight, and Australian retailers are pricing aggressively right now precisely because sentiment is so weak.

Beware The Fake Sitewide: Another $15m Fine

That competitive pressure is also why fake “sitewide” sales keep landing in court. Online mattress retailer Emma Sleep was just hit with a $15 million Federal Court penalty for misleading sale price representations, the same misleading discount conduct that has caught Coles, JB Hi-Fi, Michael Hill, MyHouse and Hairhouse Online over the past twelve months, per the JD Supra competition law round-up. The maximum penalty under the Australian Consumer Law was doubled to $100 million in March, so we should expect bigger numbers from here.

For shoppers chasing genuine EOFY discounts, the warning from Hall & Wilcox associate Ben Hamilton is the most useful test: “the disclaimers or \’fine print\’ won\’t protect a business if the overall impression is misleading,” he wrote in a 12 June client alert. In other words, if the headline says 30 per cent off everything but the asterisks exclude half the catalogue, that is the kind of claim the ACCC is now treating as a $15 million risk. A quick browser-based price-history tracker (free on most big AU sites) is still the fastest way to verify a “was/now” claim before you tap pay.

Five Aussie Stores, Five Categories

Five stores. Five categories. Today\’s sweep of every retailer on It\’s On Sale, audited at dawn for stock and AU fulfilment.

1Today’s Top
DiscountSportitudeActive WearUp to 50% off Sportitude’s sale: running shoes, footy boots, training apparel and recovery gear from the Adelaide-headquartered Australian active-wear retailer, with free shipping on orders over $99 and 60-day returns.50%OFF2TelstraTelecommunicationsUp to 50% off Telstra’s deals: bundled phone plans, refurbished handsets, mobile broadband and accessories from the ASX-listed Australian telco, with same-day click-and-collect at any of its 250-plus stores.50%OFF3TypoStationeryUp to 50% off Typo’s sale: planners, notebooks, desk accessories, novelty gifts and tech sleeves from the Cotton On Group-owned Australian stationery brand, with free standard shipping over $55.50%OFF4Jac + JackFashionUp to 40% off Jac + Jack’s sale: cashmere knits, silk shirts, tailored trousers and outerwear from the Sydney-founded luxury basics label, with free returns and complimentary Australian shipping over $200.40%OFF5Lee MathewsWomen's WearUp to 40% off Lee Mathews’ sale: linen dresses, blouses, knitwear and tailored pieces from the Sydney-based womenswear designer, with complimentary AU shipping on full-priced orders and easy returns.40%OFF

% discounts shown are indicative across each store\’s sale range. Individual product savings vary.

Our Take

The Big Four banks splitting four ways on the RBA tells you something every shopper already knows: nobody is calling the bottom of this cycle with confidence. What we can call is the retailer behaviour. With sentiment near 50-year lows, every Australian-owned store with stock to move is leaning harder into headline discounts (some genuine, some priced up the week before the sale started), and the ACCC is now landing $15 million penalties on the worst offenders. The shopper job for the next fortnight is to verify before you trust, and to spend where the warranty, returns and ACL protections actually live, which is with Australian-owned retailers that fulfil locally.

That is the gap It\’s On Sale was built to close. We aggregate 35,000 Australian stores and 45,000 live products in one place, every store Australian-owned and locally fulfilled. The Today\’s Sales page surfaces every retailer currently running a promotion (audited daily), our AI search reads the way you actually ask for a deal, and we never carry Temu, Shein, AliExpress or any offshore marketplace dressed up as a local store. In an economy where headlines lie and budgets are tight, that filtering is the savings. It is free, it is Australian, and it is built to keep your EOFY honest. Browse Today\’s Sales before the 30 June clock runs out.

It\’s On Sale Australia\’s home for genuine retail deals. Browse today\’s featured stores at itsonsale.com.au.

Neil Fairhead

CEO, It’s On Sale

inConnect

The Federal Court has just ruled that 13 of 14 Coles “Down Down” tickets put before it were misleading shoppers, the second major retailer caught on pricing in a fortnight after JB Hi-Fi. Meanwhile the ACCC has ordered Amazon, eBay, Kogan and Fruugo to pull listings for banned magnetic toys, Country Road\’s 25 per cent EOFY sale closes tonight, and we line up five fresh Australian sales worth your Sunday.

Coles Loses Down Down Case: 13 Of 14 Tickets Misleading

Justice Michael O\’Bryan of the Federal Court ruled on Thursday that 13 of the 14 Coles “Down Down” tickets considered in the joint liability trial misled Australian shoppers. The conduct ran from February 2022 to May 2023 and covered everyday staples, including 2-litre Coca-Cola, Arnott\’s Shapes multipacks, Karicare Follow On formula, Pedigree wet dog food, Colgate Total toothpaste, Rexona antiperspirant, Lurpak Slightly Salted butter and a 3-pack of Viva paper towels. According to Jack Revell at SBS News, the judge found that “the relevant products were not sold at the \’was\’ price stated on the ticket for a reasonable period,” and “the discount represented on the tickets was not genuine.”

The mechanic the court drilled into matters for every shopper this EOFY. Coles\’s own internal guideline required a 12-week minimum at the higher “was” price before a saving could be claimed, but evidence at trial showed the supermarket was frequently dropping that window to four weeks or less, then printing a “Down Down” red ticket. ACCC barrister Garry Rich pressed the point in court: “Why on earth are you telling your customers your prices are going down? They\’re not.” The legal analysis from Lavan confirms Coles was found to have contravened both section 18(1) (misleading conduct) and section 29(1)(i) (misleading price representations) of the Australian Consumer Law.

The penalty phase is still to come. ACCC Chair Gina Cass-Gottlieb told the court the regulator would “certainly make strong submissions on the level of penalty” and is seeking a “significant deterrent for such conduct,” per Liam Beatty at Yahoo News Australia. Former ACCC chair Allan Fels told SBS the penalty figure could land in the hundreds of millions of dollars range. Further case management was set for 10 June.

How To Spot A Fake Down Down This EOFY

The court\’s 12-week benchmark is now the consumer test you can run yourself. Before you trust a red ticket, do three quick checks. First, take a clear photo of the next price tag (in store or on screen) for a product you buy regularly: in four weeks, compare it to the next “sale” you see on the same item. If the “was” price never showed up in your own history, the discount is suspect. Second, drop the product into a price-history tracker (a free browser add-on covers most big AU sites): a genuine “Down Down” should show the higher price actually charged for an extended block, not a one-week blip. Third, ignore “was” prices that are obviously the original sticker from a year ago, the law expects the comparison to reflect a recent selling price, not the highest number ever printed.

This is the second pricing case to land in a fortnight. JB Hi-Fi began refunding around $250,000 to roughly 200 customers last Thursday over the same issue, “was/now” prices that did not reflect a genuine recent benchmark. Two of Australia\’s biggest retailers, two ACCC actions, one lesson for shoppers: verify, then save.

Amazon, eBay, Kogan And Fruugo Ordered To Pull Magnet Toys

The same week the ACCC was taking apart Coles\’s tickets, the regulator was also ordering Amazon, eBay, Kogan and Fruugo to remove banned magnetic toy listings from their Australian sites. The ACCC said it was investigating the supply of “magnetic chess” and “magnetic battle chess” games containing small high-powered magnets, which are subject to a permanent ban in Australia because of the risk of injury or death if swallowed. Full enforcement update on the ACCC Product Safety site.

The day after the takedown notices went out, consumer advocacy group CHOICE lodged a formal “super complaint” with the ACCC, asking it to investigate what CHOICE describes as a “significant volume” of potentially dangerous products still listed across online marketplaces, per InternetRetailing. The regulator has 90 days to respond. For shoppers buying toys for kids or grandkids this EOFY, the safest path is the same as every other category: buy from Australian-owned specialty retailers with local stock and Australian Consumer Law guarantees, not the cheapest third-party listing on a global marketplace.

Last Call: Country Road EOFY Ends Tonight

If you have been circling a Country Road piece for winter, today is the day. The Australian heritage label\’s EOFY sale runs for one week only and closes tonight (Sunday 14 June), with 25 per cent off full-priced and already-discounted items, per Better Homes & Gardens Australia. That stacks the discount on items already reduced, so it is the deepest cut Country Road runs all year. Mobile shoppers should also note felix mobile\’s 50 per cent off unlimited data offer ends today, flagged in finder.com.au\’s EOFY mobile round-up.

Five Aussie Stores, Five Categories

Five stores. Five categories. The deepest headline discounts surfaced from a sweep of every retailer on It\’s On Sale, audited at dawn.

1Today’s Top
DiscountKathmanduCampingUp to 50% off Kathmandu’s outlet: down jackets, packs, fleeces, thermals and rain shells from the New Zealand-Australian outdoor chain trading from over 40 AU stores, with free returns on full-priced gear.50%OFF2OPSMGlassesUp to 50% off OPSM’s special offers: prescription frames, sunglasses and contact lenses from the EssilorLuxottica-owned Australian optometry chain, with bulk-billed eye tests and free shipping on all orders.50%OFF3PortmansFashionUp to 50% off Portmans’ sale: workwear, dresses, denim and outerwear from the Premier Investments-owned Australian womenswear label, with free shipping over $100 and AfterPay across all states.50%OFF4SunnylifeBeachwearUp to 50% off Sunnylife’s sale: pool floats, beach umbrellas, picnic gear and homewares from the Bondi-founded summer-lifestyle brand, with same-day Sydney despatch on weekday orders.50%OFF5Scooter HutScootersUp to 50% off Scooter Hut’s sale: pro stunt scooters, complete builds, decks, wheels and helmets from the Gold Coast-headquartered Australian scooter specialist, with workshop assembly on all complete scooters.50%OFF

% discounts shown are indicative across each store\’s sale range. Individual product savings vary.

Our Take

Two ACCC pricing cases in a fortnight, against two of the country\’s largest retailers, is not a coincidence. It is the inevitable consequence of an EOFY where every retailer is leaning on “was/now” headlines to win share, and where the watchdog has openly named misleading pricing as a 2026 to 2027 enforcement priority. Coles will pay (the only question is how many hundreds of millions), JB Hi-Fi is refunding, and shoppers are left to do the verification work the tickets were supposed to do for us. The court\’s 12-week benchmark is now the rule of thumb that protects your June dollars.

That is the gap It\’s On Sale was built for. We aggregate 35,000 Australian stores and 45,000 live products in one place, every store Australian-owned and locally fulfilled (so the warranty, the returns, the ACL protections actually mean something when something goes wrong). Our AI search reads the way shoppers ask questions, the Today\’s Sales page surfaces every store currently running a promotion, and we never carry Temu, Shein, AliExpress or any offshore marketplace dressed up as a local store. It is free, it is Australian, and it is built to keep your EOFY honest. Browse Today\’s Sales before the 30 June clock runs out.

It\’s On Sale Australia\’s home for genuine retail deals. Browse today\’s featured stores at itsonsale.com.au.