Blog – Page 3 – It's On Sale

My HouseHomewaresUp to 50 per cent off My House: linen, quilt covers, throws, cushions, bath towels, kitchenware, dinnerware, glassware and decor from the Sydney based Australian homewares specialist. Free Australian shipping over 99 dollars, Afterpay and Zip available at checkout, and 30 day returns on unused stock keep the risk down if you are stocking up on quilts and throws for the tail end of winter.50%OFF 2

OPSMGlassesUp to 50 per cent off OPSM: prescription glasses, sunglasses, blue light lenses and premium frames from Ray-Ban, Oakley, Prada, Tom Ford, Coach and Burberry from Australia s largest optical retailer, part of the Luxottica group with stores nationwide and online fulfilment from Sydney. Free lens upgrades on select frames, Afterpay available at checkout, and OPSM stocks private health fund extras claims through Medibank, Bupa, HCF and NIB (worth checking your benefits before you shop the sale).50%OFF 3

OrotonBagsUp to 40 per cent off Oroton: leather handbags, wallets, laptop sleeves, travel bags, sunglasses and small leather goods from the Sydney founded Australian heritage leather house trading since 1938. Free Australian shipping over 100 dollars, Afterpay and Zip available at checkout, and their 30 day change of mind returns cover unused stock. This is one of the deeper cuts across Oroton s sale range in the past month, worth a look for a Father s Day briefcase, cardholder or overnight bag.40%OFF 4

StylerunnerActive WearExtra 25 per cent off Stylerunner: activewear, sneakers and lifestyle picks from Nike, adidas, ASICS, New Balance, Hoka, Puma, Lululemon (select), P.E Nation and Camilla and Marc Active from the Sydney based Aussie owned specialist. Earn 2 Qantas Points per dollar spent, free shipping over 100 dollars, Afterpay and Zip available at checkout, and their 30 day free returns policy covers unworn stock in original packaging.25%OFF 5

Veronika MaineWomen's WearUp to 25 per cent off Veronika Maine: shearling bombers, silk shirts, tailored blazers, wool coats, linen skirts and premium separates from the Sydney based Australian designer label (part of the Cue Clothing Co family). Free Australian shipping over 150 dollars, Afterpay and Zip available at checkout, and their 21 day returns cover unworn stock. The shearling leather bomber is a standout at 699 dollars down to 489 dollars, worth acting on ahead of the spring transition.25%OFF

Aug, 2026

Editorial flat-lay leather wallet vintage watch whisky chambray shirt and 6 September calendar

Father’s Day 8 Days Away as Woolies Keeps the Price War Live and Shopper Confidence Ticks Up | It’s On Sale Daily Brief, 29 August 2026

Neil Fairhead

CEO, It’s On Sale

Saturday morning briefing for Australian shoppers. Father s Day 2026 lands on Sunday 6 September, exactly 8 days from today, and this weekend is the last quiet shopping window before the wave breaks. THE ICONIC is running Rodd and Gunn multi buys (save 100 dollars on 2 knits, 80 dollars on 2 Oxford shirts), Kathmandu is 30 to 50 per cent off on member pricing, RedBalloon has 100 dollars off Hunter Valley balloon flights, and Lenovo Australia is up to 22 per cent off across the whole range. Meanwhile Woolworths has just confirmed it has poured more than 100 million dollars into cutting shelf prices on 1,035 products (with CEO Amanda Bardwell warning the price war will continue indefinitely), and the Westpac Melbourne Institute Consumer Sentiment Index for August lifted 6 per cent to 88.9, the fastest one month gain since November 2025. Today s live sale scan pulls up UGG Express at 80 per cent off ugg boots as the standout headline discount.

Father s Day 6 September: The 8 Day Window Opens This Weekend

Australian Father s Day falls on Sunday 6 September 2026, and the retail run into it is already live. Per Man of Many s Nick Hall, the peak discounting window runs from roughly 24 August through 6 September, and delivery cut off dates for most major retailers land in the first few days of September, which means online orders placed after next Wednesday or Thursday will start missing the day. This weekend, today and Sunday, is the last quiet shopping stretch before every retailer with a men s category cranks up the marketing.

Deals already live and worth acting on: THE ICONIC is running Rodd and Gunn multi buy offers (buy 2 crew knits save 100 dollars, buy 2 Oxford shirts save 80 dollars) plus AS Colour buy 3 save 25 per cent. Kathmandu Father s Day member pricing runs 30 to 50 per cent off across the collection, with KMDMerino baselayers at 40 per cent off and packs and bags at 30 per cent (worth signing up to the free Summit Club to unlock member pricing at the till). RedBalloon is 100 dollars off a Hunter Valley sunrise hot air balloon flight for two and 38 dollars off a Blue Mountains steam train plus Scenic World combo. Lenovo Australia is up to 22 per cent off across ThinkPad, IdeaPad and Legion ranges, announced 5 August, and the education bonus on select laptops stacks on top for students in the household.

Retailers with Father s Day pages live but no headline discounts yet, expected to move this coming week: JB Hi Fi, The Good Guys, Harvey Norman, Kogan, Myer, David Jones, BIG W, Kmart, Costco, Dan Murphy s and BCF. The pattern from recent years is that JB Hi Fi and The Good Guys drop their sharpest tech and appliance offers 5 to 8 days out (which is Monday to Thursday next week), and Dan Murphy s waits until the last Tuesday for its whisky and craft beer bundles. Practical action for a Saturday shopper: use the quiet window today to lock in the Kathmandu and RedBalloon offers where sizes and dates matter, watch for the tech and homewares drops from Monday, and save delivery costs on Australian owned stores that offer free shipping thresholds (most start at 79 to 100 dollars).

Woolies Confirms 100 Million Dollar Price Cut Blitz: 1,035 Items Reset

Per Jessica Yun at The Sydney Morning Herald, Woolworths has allocated more than 100 million dollars to cutting shelf prices across 1,035 products, with prices decreasing across four consecutive financial quarters. CEO Amanda Bardwell told the FY26 result briefing that the price war is likely to continue indefinitely, reflecting how deeply cost of living pressure has embedded in shopper behaviour over the past three years. FY26 profit rose 18 per cent, and the Ooshies collectibles campaign boosted July and August sales, but management flagged the discounting strategy was already pulling shoppers in before the collectibles hit shelves. Nearly half of Woolworths online delivery orders in the fourth quarter were fulfilled in under two hours for an additional fee.

The Coles response: stable prices on more than 320 popular items through winter, a supplier collaboration that lowered prices on 375 brands, and expanded Coles Own Brand ranges across essential categories. Coles has not disclosed a specific dollar figure for its price reductions, but the pattern is clear: both majors have committed to price cutting as the primary defence against member basket erosion, which is why the personalised offers in Everyday Rewards and Flybuys are running deeper than they have in two years. Consumer angle for your Saturday shop: the 1,035 Woolworths shelf price cuts are marked with the black and yellow Prices Dropped tag (not the temporary red Half Price tag), which means the lower price is a sustained shelf reset, not a one week promotion. Stock the pantry deeper on Prices Dropped items you buy weekly (pasta, tinned tomatoes, rice, cleaning products, pet food) because the lower price should hold. Continue chasing the Half Price and the personalised Boost offers separately for the temporary hits.

Consumer Confidence Lifts 6 Per Cent: Household Finance Sentiment Rebuilds

The Westpac Melbourne Institute Consumer Sentiment Index for August 2026 lifted 6.0 per cent to 88.9 (still almost 10 per cent lower than a year earlier, but the fastest single month rise since November 2025). Households finances assessment of the past year jumped 12.6 per cent to 80.0, the 12 month household finance expectations reading held near 100 at 98.2, and the time to buy major household items reading was up 8.1 per cent to 93.8, which signals shoppers are unlocking discretionary spending on big ticket appliances, furniture and homewares. Westpac economist Matthew Hassan noted the improvement came as mortgage holders became less concerned about further rate rises, and said the Reserve Bank has scope to hold the cash rate after three hikes this year while it assesses whether underlying inflation has peaked. The ANZ Roy Morgan weekly consumer confidence gauge also sits at 74.7 points (up 3.5 in early August, per ANZ Newsroom).

Household impact and practical action: the time to buy major household items reading jumping 8.1 per cent tells you that this is the exact window retailers have been waiting for to move winter appliance stock. Watch Harvey Norman, The Good Guys and Godfreys next week for step change discounts on heaters, vacuum cleaners, robot mowers and coffee machines as they clear space for spring lines. Kmart, BIG W and IKEA will likely follow with sharper homewares and storage runs from Monday. For a household budget: with rate cuts still off the table until at least Q4 2026, and with fuel and grocery inflation still elevated, use the 90 day price protection policy that JB Hi Fi, The Good Guys and Harvey Norman offer (they refund the difference if the exact item drops in price within a stated window after your purchase). Buy the big ticket item this weekend on Kathmandu, Lenovo AU or a homewares store you trust, but check the receipt terms and log the SKU so you can claim the price refund if the September clearance goes deeper.

Amazon Prime Video ACCC Federal Court Case: Keep Your Receipts

The ACCC v Amazon Australia Federal Court proceeding (VID702 of 2026) remains active. The regulator is targeting five unfair contract terms it says were used to add advertising to Prime Video and to charge affected subscribers an extra 2 dollars 99 a month between November 2023 and August 2025. Variety Australia s James Manning reported ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no realistic choice but to pay more to keep the ad free service they had originally signed up for. Penalties, declarations and refunds are being sought for more than one million Australian annual Prime subscribers affected during that window.

Practical action for a Saturday review: if you paid the ad free upcharge on an annual Prime subscription between November 2023 and August 2025, take 10 minutes today to search Gmail for Amazon Australia billing emails from that period, screenshot the subscription confirmation page in your Amazon account settings, and save your Mastercard or Visa statements showing the 2 dollars 99 line item. Any refund order the Federal Court eventually makes will depend on Amazon being able to identify affected accounts, and the paper trail is on the subscriber side. In the meantime, for Father s Day tech gifts, the safer choice remains Australian owned retailers with local fulfilment, predictable returns and Australian Consumer Law protections, which is exactly what today s Top 5 Deals of the Day list delivers.

Today s Top 5 Deals of the Day

UGG ExpressUgg BootsUp to 80 per cent off UGG Express: classic short and tall ugg boots, ankle slippers, kids sizes, cardy zip styles and Australian made twin face sheepskin from the Melbourne based Aussie ugg specialist trading since 2010. Free Australian shipping over 100 dollars, Afterpay and Zip available, plus their 30 day change of mind return window (unworn, original packaging) makes it safe to stock up ahead of the winter to spring transition.80%OFF 2

Eckersley’sArt SuppliesUp to 60 per cent off Eckersley s Art and Craft: acrylic paint sets, watercolours, canvas panels, sketching pencils, art journals, kids craft kits and beginner starter packs from the Melbourne founded Australian art supplies specialist trading since 1946. Free shipping over 99 dollars, Afterpay and Zip available at checkout, and their Melbourne, Sydney and Perth stores host free weekend workshops that are worth a look if you shop in person.60%OFF 3

Nine WestShoesUp to 60 per cent off Nine West: heels, boots, ankle boots, ballet flats, sandals, work pumps and evening styles from the American women s footwear brand distributed locally through the Australian Nine West site with Sydney based fulfilment. Free Australian shipping over 100 dollars, Afterpay and Zip available, and their sizing guide plus a 30 day return window (unworn, in original box) covers the gamble on a new work heel or wedding shoe.60%OFF 4

DuskHomewaresUp to 40 per cent off Dusk: soy candles, wax melts, diffusers, room sprays, lanterns, essential oils, wall art and homewares gift sets from the Melbourne based Australian owned homewares chain trading through 130 plus stores since 1999. Free shipping over 79 dollars, Afterpay and Zip available, plus Dusk Rewards members earn points on every purchase and unlock birthday and members only offers worth stacking on a candle top up.40%OFF 5

ShowpoFashion AccessUp to 40 per cent off Showpo: dresses, tops, jeans, playsuits, skirts, shoes and Father s Day appropriate gift accessories from the Sydney founded Australian women s fashion label trading since 2010 and now shipping across Australia, the US and the UK. Free Australian shipping over 60 dollars, Afterpay and Zip available at checkout, and their 21 day free returns policy covers change of mind on unworn stock.40%OFF

Aug, 2026

Editorial flat-lay hardware catalogue leather journal brass compass and 28 August calendar

Bunnings Lifts 5 Per Cent as Officeworks Slips and CPI Climbs to 3.5 Per Cent | It’s On Sale Daily Brief, 28 August 2026

Neil Fairhead

CEO, It’s On Sale

Friday morning briefing for Australian shoppers. Wesfarmers closed the biggest reporting week of the year at midday yesterday, and the shape of the number tells you exactly where household budgets are going: Bunnings revenue up 4.1 per cent to 20.4 billion dollars and EBT up 5.1 per cent to 2.45 billion dollars, Kmart Group revenue up 2.8 per cent to 11.75 billion and EBT up 6 per cent to 1.10 billion, and Officeworks growing sales 3.7 per cent but EBT down 22.2 per cent to 165 million because of one off ERP replacement costs. The group lifted the full year dividend 7.8 per cent to 2 dollars 22 fully franked. Meanwhile the ABS CPI print for July revealed headline inflation reversed course to 3.5 per cent (higher than the 3.3 per cent forecast), trimmed mean stuck at 3.6 per cent, and fuel prices jumped 7.5 per cent in the month as the government partially unwound its excise relief. Rate cuts have been pushed back and rate hike risk is quietly building again. In supermarket news, the Woolworths Disney Ooshies collectibles campaign is dragging shoppers away from Coles, and today s live sale scan pulls up Mossman at 70 per cent off women s wear as the standout pick.

Wesfarmers FY26: Bunnings Powers, Kmart Lifts, Officeworks Slips on ERP Costs

Wesfarmers released its FY26 full year result at midday yesterday, closing the biggest reporting week in Australian retail. Group revenue lifted 3.4 per cent to 47.3 billion dollars, EBIT excluding significant items rose 7.3 per cent to 4.5 billion, and NPAT climbed 8.3 per cent to 2.87 billion. Return on equity hit 35.5 per cent up 1.2 percentage points, and the group lifted the full year ordinary dividend 7.8 per cent to 2 dollars 22 fully franked (final of 1 dollar 20). Shareholders had already received a 1 dollar 50 capital management distribution in December 2025, taking total shareholder distributions to 3 dollars 72 for the year. Full breakdown per Investing.com and Owen Raszkiewicz at Rask Media.

At the divisional level, Bunnings revenue grew 4.1 per cent to 20.4 billion dollars with EBT up 5.1 per cent to 2.45 billion, growth across both consumer and commercial customers and every product category and region. Digital sales lifted to 7.6 per cent of total sales (up from 6.5 per cent). Kmart Group revenue rose 2.8 per cent to 11.75 billion, EBT climbed 6 per cent to 1.10 billion, though seasonal categories were called out as challenging and Kmart New Zealand earnings suffered from an adverse exchange rate. Officeworks was the underperformer: revenue up 3.7 per cent to 3.7 billion but EBT down 22.2 per cent to 165 million, absorbing about 40 million dollars of transformation costs from restructuring and ERP replacement. Wesfarmers Health lifted EBT 18.8 per cent to 76 million on Priceline network sales growth of 12.7 per cent, and WesCEF grew EBT 18.5 per cent to 473 million on higher fertiliser and lithium prices.

The consumer read: this is the FY where Bunnings has told the market that home improvement demand is fully broad based across trade and DIY customers, and it has enough operating leverage to fund the PowerPass member exclusives programme through spring. Watch for end of aisle clearance on winter heating and outdoor firewood in the next 10 days as ranges reset for spring. Kmart Anko own brand pricing has been held flat for a full financial year now, so kitchen basics, storage, bed linen and kids clothing should stay stable through the September school holidays. Officeworks running 22 per cent below prior year on earnings does not mean the store is in trouble (revenue still grew), but it does mean Officeworks will run sharper promotions on printer ink, technology bundles and Apple education pricing to defend basket share through term four. Priceline s Sister Club programme is now the pointy end of Wesfarmers Health growth, so expect the 3x and 5x points weekends to hold through spring on skincare and beauty. Practical action for a Friday shop: if you need a heater, tap, garden tool or drill from Bunnings, check the PowerPass end of season aisle first because those are the deepest discounts of the year.

July CPI Comes In Hot at 3.5 Per Cent: Rate Cut Bets Pushed Out, Hike Risk Creeps Back

The ABS monthly Consumer Price Index for July 2026 released Wednesday came in at 3.5 per cent annual, up from what markets had expected to see fall to 3.3 per cent after a base effect drop out. The monthly change was 1.0 per cent (versus a 0.8 per cent forecast). Trimmed mean annual inflation held at 3.6 per cent, still above the RBA s 2 to 3 per cent target band, and the monthly trimmed mean jumped 0.5 per cent (the biggest single month increase in a year). Housing was the biggest driver at 5.0 per cent annual (new dwellings 5.7 per cent, rents 3.6 per cent), followed by food and non alcoholic beverages at 3.2 per cent where meals out and takeaway were up 4.5 per cent. Automotive fuel jumped 7.5 per cent in the month alone (after three months of falls) driven by higher world oil prices and the partial unwinding of the federal fuel excise relief. Reaction per Wayne Cole at Reuters included traders repricing the probability of a fourth RBA rate hike higher, the Australian dollar lifting 0.3 per cent to a 12 week high of 71.83 US cents, and three year bond futures selling off 4 ticks.

Household impact: the takeaway is that rate cuts previously pencilled in for late 2026 are being pushed into 2027, and the RBA is now watching the September and October CPI monthly prints for signs of a sustained upward move that could justify a hike. Mortgage rates hold at current levels for now, but the pressure on discretionary spending remains, which is why the FY26 retail earnings prints have skewed to value operators: Bunnings, Kmart, Priceline, Coles Own Brand and Woolworths Homebrand. Grocery basket inflation of 3.2 per cent means the average weekly shop is up about 12 to 15 dollars year on year for a family of four, and meals out inflation of 4.5 per cent means the case for cooking at home two extra nights a week keeps getting stronger. Practical action: with fuel up 7.5 per cent in the month, always link Flybuys or Everyday Rewards to your fuel dockets for the 4 cents per litre off, top up on any 10 cents per litre bonus offers that come through the app, and stack Coles or Woolworths Mastercard purchase points on top for compounding value.

Woolies Ooshies Craze Pulls Parents From Coles: Q1 F27 Basket Data

Woolworths brought back Disney Ooshies collectibles in mid July as a spend and collect promotion (customers get a free mini figurine with every 30 dollar shop) and the impact on Coles was made clear this week. Per Jonathan Barrett at The Guardian, Coles first quarter F27 supermarket sales grew just 0.8 per cent in the July to early August window, the weakest quarterly comparable result in two years. Woolworths Food Retail sales grew 7.6 per cent across the same first eight weeks of F27, and management attributed about 1.5 to 2 percentage points of that lift to the Ooshies collectibles campaign, per the Woolworths FY26 result announcement. Coles CEO Leah Weckert has conceded the short term hit but said the longer term price war is where basket share is really won.

Consumer angle: Ooshies are back in Woolworths through late September (the campaign historically runs about 10 weeks). If you have kids under 10, this is genuinely useful (Woolies weekly Half Price shelves are still there, and the free Ooshie stacks on top). If you do not have kids, the smart move is to hold your loyalty split: Everyday Rewards personalised Boost offers are running deeper in this quarter to keep members loyal, and Coles Flybuys is countering with elevated points bonuses (frequently 5,000 to 10,000 point weekend offers). Practical action: check both apps before your Saturday shop. The Half Price and Prices Dropped shelf ranges at each store will genuinely differ this week because both retailers are playing to their loyalty base. If you shop Coles, use the Flybuys Bonus offers before the weekend to lock in points; if you shop Woolies, add the free Ooshie for the kids and use the Boost personalised offers on the categories you were going to buy anyway.

Amazon Prime Video ACCC Federal Court Case Still Live

The ACCC v Amazon Australia Federal Court proceeding (VID702 of 2026) remains active, with the regulator targeting five unfair contract terms said to have been used to add advertising to Prime Video and charge affected subscribers an extra 2 dollars 99 a month between November 2023 and August 2025. Sarah Thompson and Anthony Macdonald at the AFR reported ACCC chair Gina Cass Gottlieb saying Amazon left subscribers with no realistic choice but to pay more to keep the ad free service they had originally signed up for. The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers affected during that window.

For Australian households the practical action stays the same: if you paid the ad free upcharge on an annual Prime subscription between November 2023 and August 2025, keep the billing emails, credit card statements and receipts. Any eventual refund order will depend on Amazon being able to identify affected accounts, and the paper trail is on the subscriber s side. In the meantime, the safer choice for the Christmas retail run remains Australian owned stores with local fulfilment, predictable returns and Australian consumer law protections. Every store featured in today s Top 5, and every store in the Today s Sales pool, meets that Australian owned standard.

Today s Top 5 Deals of the Day

MossmanWomen's WearUp to 70 per cent off Mossman: new markdowns just added across dresses, tops, knits, blazers, denim, skirts and jumpsuits from the Sydney based Australian women s wear label founded in 2011. Free Australian shipping over 100 dollars, Afterpay and Zip available, plus a 30 day return window on unworn stock and their Mossman Loyalty program stacks points on every sale purchase for a birthday voucher.70%OFF 2

HallensteinsMen's WearUp to 50 per cent off Hallensteins men s sale: jeans, tees, hoodies, jumpers, chinos, boardshorts and workwear basics from the trans Tasman menswear chain trading across Australia and New Zealand since 1873. Free Australian shipping over 75 dollars, Afterpay and Zip available at checkout, and a straightforward 30 day return window on unworn stock in the original packaging.50%OFF 3

Healthy LifeHealth ProductsUp to 50 per cent off Healthy Life Super Vitamin Sale: multivitamins, magnesium, protein powders, immunity supplements, kids vitamins and beauty supplements from the Sydney based Australian owned health retailer trading since 2011. Free shipping over 79 dollars, Afterpay and Zip available, plus their Naturopath live chat can point you at the right stack for a specific goal before you check out.50%OFF 4

MacpacCampingUp to 40 per cent off Macpac: hiking boots, insulated jackets, thermal base layers, rain shells, tents, sleeping bags and daypacks from the trans Tasman outdoor label founded in Christchurch and now operating stores across Australia. Free shipping over 100 dollars for Macpac Club members, Afterpay and Zip available, and every technical piece carries a lifetime warranty against manufacturing defect.40%OFF 5

SportitudeActive WearUp to 40 per cent off Sportitude Nike Flash Sale: running shoes, training shoes, Air Max, Pegasus, Zoom Fly, kids trainers and Nike apparel from the Melbourne based Australian owned specialist sports retailer founded in 2008. Free Australian shipping over 150 dollars, Afterpay and Zip available, plus their Run Club members get free gait analysis and early access to future Nike drops.40%OFF

Aug, 2026

Editorial flat-lay with brass compass leather journal orange hardware catalogue and a 27 August calendar

Wesfarmers Closes the Retail Reporting Week After Woolworths Beats Consensus | It’s On Sale Daily Brief, 27 August 2026

Neil Fairhead

CEO, It’s On Sale

Thursday morning briefing for Australian shoppers. Wesfarmers closes the biggest retail reporting week of the year at midday today, releasing FY26 for Bunnings, Kmart, Officeworks, Target and Priceline. The Wesfarmers number lands the day after Woolworths Group beat consensus with NPAT before significant items up 15.4 per cent to 1.6 billion dollars, a full year dividend of 97 cents up 15.5 per cent, and BIG W back to positive EBIT of 64 million. Away from the ASX, the RBA August meeting minutes released this week revealed the Reserve Bank board actively debated a rate hike, and Coles suffered a nationwide website crash on Friday after a viral Reddit thread exposed a pricing bug that had beer and spirits selling at up to 80 per cent below shelf price. Today s live sale scan pulls up Colette by Colette Hayman at 75 per cent off fashion accessories as the standout pick.

Wesfarmers Files FY26 at Midday: What to Watch at Bunnings, Kmart and Officeworks

Wesfarmers releases its FY26 full year result to the ASX today at 10am Australian Western Standard Time, which is 12 midday on the east coast. The half year already delivered group revenue of 24.2 billion dollars up 3.1 per cent and NPAT of 1.6 billion up 9.3 per cent, with the interim dividend at 1 dollar 02 up 7.4 per cent. Consensus for the full year sits at group revenue of around 47.1 billion dollars, EBIT near 4.46 billion, and full year EPS of about 2 dollars 50, per James Mickleboro at The Motley Fool Australia. Brokers surveyed by the Fool have a mixed view with two Buy calls, two Hold and one Sell, largely reflecting the 29 times PE multiple after a strong share price run into results.

The consumer read: this is the last of the three big supermarket and discount department store results, so the shape of the FY26 number tells us how promotions will run through spring and Father s Day. Bunnings is the bell weather. If Bunnings home improvement lifts second half sales growth from the 2.9 per cent it printed in the first half, watch for the Bunnings weekend Trade Table promotions and Special Buys catalogues to stay sharp through September on tools, outdoor furniture, garden and grill lines. If Bunnings softens, expect deeper clearance on winter heating and lift in the PowerPass member exclusives. Kmart usually holds its Anko own brand pricing flat regardless of the result, so kitchen basics, storage, bed linen and kids clothing should stay stable. Officeworks tends to run its sharpest promotions on printer ink, technology and Apple education pricing through September once Wesfarmers ticks the FY26 result off. And Priceline s Sister Club will continue its 3x and 5x points weekends on skincare and beauty. The single most useful action for shoppers today is to check your Bunnings PowerPass and OnePass Kmart status before the midday release, since both retailers occasionally launch member locked flash offers in the 72 hours after results to lock in loyalty momentum.

Woolworths Beat Consensus Yesterday: Big W Returns to Profit, F27 Off to a Fast Start

Rewinding one day: Woolworths Group reported FY26 group sales of 71.54 billion dollars up 3.6 per cent, EBIT before significant items of 3.11 billion up 12.7 per cent, and NPAT before significant items of 1.60 billion up 15.4 per cent, per Kerry Sun at Market Index. Statutory NPAT after 698 million dollars of significant items (largely a 710 million salaried team member remediation provision covering historical underpayments) was 1.14 billion up 18.1 per cent. The full year dividend lifted 15.5 per cent to 97 cents per share with a fully franked final of 52 cents, per Owen Raszkiewicz at Rask Media. Australian Food sales grew 4.6 per cent to 53.85 billion with EBIT up 8.5 per cent, group eCommerce sales lifted 15.9 per cent to 10.60 billion, and BIG W returned to positive EBIT of 64 million against a loss of 33 million in FY25. The market rewarded the print, with Woolies shares surging 6 per cent to a five year high on the day, per Ausbiz Capital.

What this means at the shelf: Woolies has told the market that F27 opened even stronger, with Woolworths Food Retail sales up 7.6 per cent across the first eight weeks (assisted by about 1.5 to 2 percentage points from the return of the Ooshies collectible campaign). That volume tailwind means Woolworths is comfortably profitable, so shoppers should expect Everyday Rewards Boost offers to sharpen this weekend and the extended Lower Shelf Price program to add more lines. On the loyalty front the strategic gap over Coles Flybuys narrows: Everyday Rewards Extra members can now stack a 10 per cent monthly credit on top of Boost offers, and expect that member locked pricing to expand ahead of Christmas. Practical action for a Thursday shop: check the Everyday Rewards app before you write your list, and use the personalised Boost offers to load up on the ambient pantry lines you were going to buy anyway. BIG W being back in profit is also a green light on same day DoorDash orders through spring, particularly for the school holidays in late September.

RBA Minutes: Board Actively Debated a Rate Hike in August

The Reserve Bank of Australia s August meeting minutes, released this week, revealed that policymakers debated a 25 basis point rate hike before ultimately holding the cash rate unchanged at 4.35 per cent, per Investing.com. Trimmed mean inflation printed at 3.6 per cent in the June quarter and the RBA now expects underlying inflation to remain above 3 per cent until mid 2027, above the 2 to 3 per cent target band. Headline inflation of 3.9 per cent came in below the RBA s May forecast of 4.8 per cent, but the improvement was concentrated in fuel and travel prices where prior year comparables were unusually high. On monetary policy the minutes concluded that the cash rate is still holding restrictive pressure on the economy, but the board is watching household consumption closely because that is where any premature easing would show first.

The consumer read: the takeaway is not that mortgage rates are about to rise, but that they are not falling any time soon. With trimmed mean inflation stuck at 3.6 per cent and the RBA expecting it to stay above 3 per cent for another 18 months, home loan rates are likely to hold at current levels through the rest of 2026. For household budgets that means the pressure that has been driving supermarket private label growth and lift in same day essentials deliveries is not easing. Practical action: the smart move for the next quarter is the same as the last (buy Australian owned, buy on sale, buy from a store that will still be there when you need to return it). That is why the daily Top 5 rankings only draw from Australian owned retailers with local fulfilment, and why the Today s Sales pool skips overseas marketplaces entirely.

Coles Website Crash: A Reddit Pricing Bug and the Lesson for Every Shopper

Last Friday the Coles online site crashed for several hours after a viral Reddit thread exposed a pricing error that had 24 packs of Smirnoff Ice, XXXX Gold cans and other alcohol lines showing at prices up to 80 per cent below the correct shelf tag, per Sarah Basford Canales at The Guardian. Screenshots posted to the r/coles subreddit showed Smirnoff Ice 24 packs at 29 dollars against the shelf price of 202 dollars, along with similar mismatches on beer and RTD lines. Traffic to the site spiked so hard that Coles took the checkout offline for maintenance. Coles has since said the mispriced orders will not be honoured and the affected accounts will be refunded, but the incident sent every retail systems team in Australia scrambling.

Consumer angle: pricing errors happen every day at every large retailer, and the Australian Consumer Law does not force a store to honour a price that is clearly a mistake. The practical move when you catch a genuine looking price online is to screenshot the product page (with URL and timestamp visible), add to cart, and only pay if the checkout also shows the low price. If the order is later cancelled, you have the receipt and can escalate for goodwill. And for volatile categories like alcohol, tobacco and electronics, always cross reference at least one alternative retailer before you buy, because a 60 to 80 per cent off number on those categories is almost always an error rather than a legitimate deal. For today s Top 5 we have deliberately capped verified discounts at real percentages on real Australian owned catalogues where returns and refunds are protected.

Amazon Prime Video ACCC Case Still Active in the Federal Court

The ACCC v Amazon Australia Federal Court proceeding (VID702 of 2026) remains before the Federal Court, with the regulator targeting five unfair contract terms said to have been used to add advertising to Prime Video and charge affected subscribers an extra 2 dollars 99 a month between November 2023 and August 2025. Sarah Thompson and Anthony Macdonald at the AFR report ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no realistic choice but to pay more to keep the ad free service they had originally signed up for. The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers affected during that window.

For Australian households the practical action is unchanged from earlier briefs: if you paid the ad free upcharge on an annual Prime subscription between November 2023 and August 2025, keep the billing emails, credit card statements and receipts. Any eventual refund order will depend on Amazon identifying affected accounts, and the paper trail is on the subscriber s side. In the meantime the safer choice for the Christmas retail run remains Australian owned stores with local fulfilment, predictable returns and Australian consumer law protection. Every store featured in today s Top 5, and every store in the Today s Sales pool, meets that Australian owned standard.

Today s Top 5 Deals of the Day

Colette by Colette HaymanFashionUp to 75 per cent off Colette by Colette Hayman: handbags, wallets, tote bags, backpacks, jewellery, sunglasses and hair accessories from the Sydney based Australian fashion accessories label. Free Australian shipping over 100 dollars, Afterpay and Zip available, and their Colette Rewards program stacks points on every sale purchase for a birthday voucher later in the year.75%OFF 2

DecjubaWomen's WearUp to 70 per cent off Decjuba: work dresses, blazers, denim, tailored pants, knits and season transition tops from the Melbourne based Australian womenswear label founded in 2008. Free Australian shipping over 100 dollars, Afterpay and Zip available, plus a 30 day easy return window online with in store returns accepted at Decjuba boutiques nationwide.70%OFF 3

Robert GordonAustralian MadeUp to 60 per cent off Robert Gordon: dinner sets, mugs, jugs, serving bowls and hand thrown ceramics from the Pakenham Victoria based Australian pottery, family owned and making stoneware locally since 1977. Free shipping over 150 dollars, Afterpay and Zip available, and every seconds and clearance piece is fully food safe, dishwasher safe and Australian made.60%OFF 4

Australian LeatherLeatherUp to 50 per cent off Australian Leather: sheepskin ugg boots, moccasins, slippers, driving shoes and premium leather bags from the Sydney based label handcrafting Australian sheepskin footwear locally since 1990. Free Australian shipping over 200 dollars, Afterpay and Zip available, plus a lifetime resole service on their premium ugg lines to keep them wearable for a decade.50%OFF 5

MyerDepartment StoreUp to 50 per cent off Myer: designer clothing, homewares, cookware, beauty, luggage, small electricals and toys from Australia s largest department store, trading since 1900. Free shipping over 99 dollars for Myer one members and Afterpay available on eligible orders, with click and collect at 55 Myer stores plus a 60 day change of mind return window on tagged stock.50%OFF

Aug, 2026

Woolies FY26 Lands Wednesday After Coles Beats Consensus | It’s On Sale Daily Brief, 26 August 2026

Neil Fairhead

CEO, It’s On Sale

Wednesday morning briefing for Australian shoppers. Day two of the biggest reporting week in Australian retail: Woolworths Group hands down its F26 full year result before market open this morning, and it lands the day after Coles beat consensus with underlying NPAT of 1.26 billion dollars up 13.7 per cent and a bumper 78 cent full year dividend. The Woolworths result matters at the shelf: analysts expect group revenue of 71.64 billion dollars, and the Australian Food division has already extended its Lower Shelf Price programme to 1,035 products. On Thursday, Wesfarmers rounds out the trio with Bunnings, Kmart and Officeworks. Meanwhile BIG W has switched on national same day delivery through DoorDash, Amazon remains in the Federal Court over Prime Video ads, and today s live sale scan pulls up Lightspot at 89 per cent off lighting as the top pick.

Woolworths F26 Result Lands This Morning: What Shoppers Should Watch

Woolworths Group releases its F26 full year results to the ASX before market open Wednesday 26 August. The Investing.com F26 preview has consensus at group revenue of about 71.64 billion dollars and full year EPS of about 1 dollar 26 (a strong recovery from FY25 s 78 cent EPS after the Federal Court remediation charge). Half year F26 (27 weeks to 4 January 2026) already delivered group sales of 37.1 billion dollars up 3.4 per cent, EBIT before significant items of 1.66 billion up 14.4 per cent, and an interim dividend of 45 cents per share up 15.4 per cent, per the Woolworths half year announcement. The third quarter update (13 weeks to 5 April 2026) then showed Australian Food sales up 5.9 per cent (7.3 per cent excluding tobacco) and group eCommerce up 20.2 per cent to 2.7 billion dollars, per the 3Q26 announcement.

The consumer read: with the Lower Shelf Price programme now extended to 1,035 products, per Retail Insight Network coverage on 24 August, Woolworths has telegraphed that price is the battlefield. If Woolies matches or beats consensus this morning, expect the Everyday Rewards weekly Boost offers to sharpen from Thursday and more Half Price shelf tags to appear alongside the extended Lower Shelf Price range. Everyday Rewards had 10.7 million active members at the end of Q3, so any earnings beat is likely to be reinvested into member specific pricing to keep the loyalty gap over Coles Flybuys. If Woolies misses, watch for a more aggressive Prices Dropped campaign through September and October to defend basket share into the school holidays.

Coles Beat Consensus Yesterday: The Read for Everyday Rewards vs Flybuys

Rewinding one day: Coles Group reported FY26 group sales of 45.58 billion dollars up 2.8 per cent, EBIT excluding significant items of 2.32 billion up 9.9 per cent, and underlying NPAT of 1.255 billion up 13.7 per cent, per James Mickleboro at The Motley Fool Australia. Statutory NPAT was 1.09 billion after 235 million dollars of significant items (165 million after tax) from the September 2025 Federal Court ruling on the Fair Work Ombudsman underpayment case, per Sue Lannin at ABC News. Supermarkets EBIT grew 12.2 per cent and eCommerce Supermarkets sales jumped 26.4 per cent to 5.6 billion dollars. The full year dividend lifted 13 per cent to 78 cents per share, with a fully franked final of 37 cents. Shares rose 2.43 per cent on the day, per the Investing.com earnings call transcript.

What this means at the trolley: Coles is now the benchmark for both grocery pricing and online. eCommerce up 26.4 per cent tells you Coles Same Day and Rapid Delivery are being used more and being defended with sharper Half Price online only lines. Liquor was the weak point (sales down 3.3 per cent, EBIT down 47.8 per cent), so expect First Choice, Liquorland and Vintage Cellars to run harder Half Price and Member Locked wine promos through the September school holidays. For Flybuys members the strategic read is that Coles will keep leaning on the 5,000 point bonus offers on weekly shops to defend basket share when Woolies drops today. Practical action: check the Flybuys app for personalised offers before your Wednesday shop, and use the Coles Mastercard or Digital Wallet path where the 4 cent per litre fuel voucher stacks with the offer.

Wesfarmers Files Thursday: Bunnings, Kmart, Officeworks and Priceline

Wesfarmers rounds out the reporting trio on Thursday 28 August 2026, per the GO Markets ASX retail earnings preview. Half year F26 already showed group revenue up 3.1 per cent to 24.2 billion dollars and NPAT up 9.3 per cent to 1.6 billion, so the Thursday number will hinge on the second half performance of Bunnings (up against strong prior year winter comparables), Kmart (a discretionary category that has been holding up on value pricing) and Officeworks (which reset margins during the back to school period). Priceline sits inside the Health division and has been quietly rebuilding foot traffic through Sister Club promotions.

For shoppers the Thursday number sets the tone on discretionary through spring. If Bunnings comes in soft, watch for a step up in the Bunnings PowerPass member offers and end of aisle clearance on winter heating (a strong signal to buy a heater at the closeout price now while ranges reset for spring). If Kmart holds momentum, expect the Anko own brand pricing to stay flat rather than lift, which is good news for the household budget on kitchen basics, storage and bed linen. Officeworks always runs sharp promotions on printer ink and Apple education pricing through September, so a strong result usually means those discounts hold. Practical action: if you are refreshing a home office or kids desk for term four, price check across Officeworks, Kmart, and Anko at both retailers before Thursday.

BIG W Turns On National Same Day Delivery Through DoorDash

BIG W has switched on same day delivery nationwide through a new DoorDash partnership, first reported by Lorna Gloria at Retail World Magazine on 17 August and confirmed by the Woolworths Group newsroom on 18 August. The service gives Australian households a five hour turnaround on Book Week costumes, everyday essentials, kids clothing and thousands of BIG W lines across select postcodes nationwide. This lands right as BIG W has been rebuilding its stand alone systems platform, which management has told the market is now on track to deliver positive EBIT and cash flow for F26, per the Woolworths 3Q26 announcement.

Consumer read: BIG W has just closed a delivery gap that Amazon and Kmart have been exploiting. The DoorDash pipe means BIG W can now compete with Prime Same Day on essentials in metro postcodes without needing a Prime membership. Best use: last minute Book Week costumes for the September school holidays, forgotten birthday gifts, and top up on kids clothing basics when you are away from a BIG W store. Delivery fees stack on the DoorDash side, so it makes sense on baskets above 30 dollars where the same day fee is a fraction of the retail price. Watch for BIG W to run introductory Free Delivery over promotional thresholds through DoorDash to seed the habit before Christmas.

Amazon Prime Video ACCC Case Still Live in the Federal Court

The ACCC v Amazon Australia Federal Court proceeding (VID702 of 2026) remains active, with the regulator targeting five unfair contract terms said to have been used to add ads to Prime Video and charge an extra 2 dollars 99 a month between November 2023 and August 2025. Sarah Thompson and Anthony Macdonald at the AFR report ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no choice but to pay more to maintain the service they had originally signed up for. The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers affected during that window.

For Australian households the practical action is straightforward: if you paid the ad free upcharge on an annual Prime subscription between November 2023 and August 2025, keep any billing emails, credit card statements and the associated receipts. Any eventual refund order will depend on Amazon being able to identify affected accounts, and the paper trail is on the subscriber s side. In the meantime, our position is unchanged: the safest path for the Christmas retail run is Australian owned stores with local fulfilment, predictable returns and Australian consumer law protections. That is why every store featured in today s Top 5, and every store in the Today s Sales pool, is Australian owned.

Today s Top 5 Deals of the Day

LightspotLightingUp to 89 per cent off Lightspot clearance: pendant lights, downlights, table and floor lamps, ceiling fans and outdoor path lighting from the Melbourne based Australian lighting specialist. Free shipping over 250 dollars, Afterpay and Zip available at checkout, and a lighting specialist on live chat to help you match wattage and colour temperature to the room.89%OFF 2

Princess PollyWomen's WearUp to 80 per cent off Princess Polly: dresses, denim, tops, playsuits, knits and shoes for the spring racing and going out calendar. Free Australian shipping over 50 dollars, Afterpay and Zip available, plus fast Sydney and Melbourne metro dispatch with the Princess Polly Rewards program running on top for extra points.80%OFF 3

BakuBeachwearUp to 70 per cent off Baku swimwear: one pieces, bikinis, tankinis, rash tops and beach cover ups from the Sydney based Australian swimwear label with locally made ranges. Free shipping over 100 dollars, Afterpay and Zip available, and their sizing team can help match cup and torso length for a proper fit before the pre summer rush.70%OFF 4

SolsanaShoesUp to 52 per cent off Solsana shoes: boots, heels, sandals, sneakers and loafers from the Sydney based Australian footwear label used by wedding guests and workwear lookbooks. Free Australia wide shipping over 100 dollars, Afterpay and Zip available, plus a 30 day return window on unworn stock in original packaging.52%OFF 5

GrahamsJewelleryUp to 50 per cent off Grahams Jewellers: diamond rings, gold chains, pendants, tennis bracelets and watches from the family owned Australian jeweller trading since 1946. Free insured shipping Australia wide over 500 dollars, Afterpay available on eligible lines, plus lifetime cleaning and inspection at any Grahams boutique nationwide.50%OFF

Aug, 2026

Coles Delivers FY26 as Reporting Week Kicks Off | It’s On Sale Daily Brief, 25 August 2026

Neil Fairhead

CEO, It’s On Sale

Tuesday morning briefing for Australian shoppers. This is the biggest reporting week of the Australian retail year, and Coles Group opens the batting today at 8am AEST with the media call at 9:15am. Consensus is for group sales of about 45.6 billion dollars, an underlying profit of 1.22 billion, and a full year dividend of about 77 cents. Woolworths Group follows before market open Wednesday, and Wesfarmers with the Bunnings, Kmart, Officeworks, Priceline and Target numbers on Thursday. Bapcor (Autobarn, Burson, Midas) is in the news for the wrong reasons: shares down 83 per cent since April 2024 and a newly appointed CEO who stepped down the day before starting. Amazon remains in the Federal Court over Prime Video ads. And today s live Top 5 sale scan pulls up Rebel Sport at 85 per cent off winter sport gear as the top pick of the day.

Coles Reports FY26 This Morning: The Consumer Read on Day One

Coles Group hands down its FY26 full year result this morning, with the media conference call at 9:15am AEST and the analyst briefing at 10am, per the Medianet media alert. Consensus per IG Australia s Coles FY26 preview is group sales around 45.63 billion dollars (up about 2.9 per cent), EBIT around 2.30 billion (up about 8.9 per cent), underlying NPAT around 1.22 billion (up about 13 per cent), earnings per share of about 92.2 cents, and a full year dividend of about 77.1 cents per share (up about 11.7 per cent on FY25 s 69 cent payout).

Today s numbers matter to the household budget in three ways. First, the FY27 trading update: analysts and shoppers alike will watch whether Coles supermarkets kept the plus 4 per cent revenue momentum from the 3Q26 update, per Investing.com s 3Q26 transcript. Second, the dividend payout signals how much the board still wants to hand back to shareholders versus reinvesting into stores, and higher payout ratios historically translate into more aggressive Flybuys promotional cycles in H1 the following year. Third, e commerce grew 27 per cent at half year: watch whether the growth held, because that is the segment where Coles has been running its sharpest online only pricing (Try It Free and Half Price online lines). Coles stock closed at 22 dollars 64 on Monday, down 0.8 per cent, so the market is guarded. The read for shoppers is simple: if Coles beats consensus, expect more aggressive Woolworths counter promotions from Wednesday afternoon; if Coles misses, expect defensive discounting through OnePass and Everyday Rewards to keep the volume up.

Bapcor s Problem: 83 Per Cent Share Fall and a CEO Who Never Started

Sue Lannin at ABC News flags Bapcor (parent of Autobarn, Burson Auto Parts, Midas and Precision Automotive Equipment) as the automotive retail story to watch. Shares are down 83 per cent since April 2024, and newly appointed CEO Paul Dumbrell resigned for personal reasons the day before his scheduled start, per the ABC live blog. Chair Margie Haseltine said developments since that appointment have not been favourable in terms of value generation, and independent asset acquisition ratings agency Morningstar has cut its fair value estimate.

The consumer angle for Australian households: Autobarn, Burson and Midas are the automotive back end that keeps utes and family cars on the road. Under pressure, listed retailers typically respond with sharper front of shop promotions on high frequency items (car batteries, oil changes, brake pads, wiper blades), because those pull traffic in without impacting the workshop labour margin. That means the next six to eight weeks are usually a good window for scheduled servicing and battery swaps at Autobarn or Midas franchisees, particularly if you are Coles Flybuys linked (Autobarn is a Flybuys partner) or a member of the AutoClub loyalty program. If you have been putting off a service or a tyre replacement, keep watch on the Autobarn and Midas apps for boosted points offers through September.

Amazon Prime Video Case Still Live: What Australian Subscribers Should Do

The ACCC v Amazon Australia Federal Court proceeding (VID702 of 2026) continues, with the regulator targeting five unfair contract terms said to have been used to add ads to Prime Video and charge an extra 2 dollars 99 a month between November 2023 and August 2025. Sarah Thompson and Anthony Macdonald at the AFR report ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no choice but to pay more to maintain the service they had originally signed up for. Reuters reported on 14 August that Amazon has reinstated binding arbitration in the US to prevent class actions in that market, per Blake Brittain at Reuters.

The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers affected between November 2023 and August 2025. If you had an Amazon Prime annual subscription in place during that window and you paid the ad free upcharge, keep the receipts. Any eventual refund order will depend on Amazon being able to identify the affected accounts, and the paper trail is on your side. Independent Australian owned retailers do not carry that risk: it is one of the reasons every store featured in today s Top 5, and every store in our Today s Sales pool, is Australian owned with local fulfilment.

Retail Insolvencies: Softer in July, But FY26 Total Still Above FY25

ASIC s July 2026 industry data shows retail first time insolvency appointments fell to 68, down from 91 in July 2025 and below the 78 recorded in July 2024, per Ragtrader. That is the sixth straight month of year on year decline for the retail category. But Ragtrader s FY26 wrap confirms the full year total sat at 875 collapses, still ahead of FY25 s 871. Recent creditors voluntary liquidations include Yuki Boutique (three Victorian stores across Glen, Chadstone and QV), announced 13 August 2026 through InsolvencyRadar s retail feed.

For an Australian household the practical read is protective, not panicked. If you hold unspent gift cards or store credit at any mid market retailer that has looked wobbly, spend them this month while the trading environment is loosening. If you have a deposit sitting on furniture, bedding or a made to order piece, check the retailer s ASIC status through the ABN Lookup tool at abr.business.gov.au. Voluntary administration freezes creditor claims while a rescue is negotiated, and consumer deposits are usually returned last. The upside is that with 68 collapses in July versus 91 the year before, and the Coles, Woolworths and Wesfarmers balance sheets in strong shape, the listed majors are competing hard for the discretionary dollar. That is why today s Top 5 opens with an 85 per cent off Rebel Sport headline: Rebel is inside Super Retail Group, which reported softer profit last week and is pushing hard on end of winter clearance to defend market share ahead of spring.

Two Speed Shopper: August Set for a 40 Billion Dollar First

Roy Morgan is forecasting August 2026 retail turnover of 40.0 billion dollars, the first ever 40 billion dollar retail month, up 6.0 per cent year on year. Household Goods leads at plus 8.8 per cent, Food (supermarkets) is projected at 15.6 billion, up 4.6 per cent, and Clothing, Footwear and Personal Accessories is projected to hit 3.34 billion, up 3.5 per cent. Elias Visontay at The Guardian unpacks the behavioural shift underneath: Australians are procrastinating couches and white goods, but prioritising high protein food, home coffee machines and sports gear.

Translated into the shopping list: the household budget is still moving, it is just moving into different categories than 12 months ago. Coffee capsules, protein powder, gym gear, sports equipment and running shoes are the strong spend, and that is exactly why today s Top 5 opens with Rebel Sport at up to 85 per cent off end of winter stock, followed by an 82 per cent off Kick Push Skate clearance for the kids. Handbags and luggage from Strandbags at 50 per cent off fits the return of Australians travelling domestically for the September school holidays. Lee Mathews at 40 per cent off covers wedding guest and workwear silks for the spring calendar. And Koala at 30 per cent off gives the household one path back into big ticket bedding without waiting until Black Friday. Every store is Australian owned with local fulfilment, so post code delivery and return timelines are predictable.

Today s Top 5 Deals of the Day

Rebel SportSport ClothingUp to 85 per cent off Rebel Sport: sneakers from Nike, Adidas, ASICS, New Balance and Puma, plus footy jerseys, gym gear, cricket bats and camping. Rebel Active members get exclusive drops, and Afterpay and Zip are available at checkout, with click and collect at over 160 stores nationally.85%OFF 2

Kick Push SkateSkateboardingUp to 82 per cent off Kick Push Skate: complete skateboards, decks, trucks, wheels, bearings and skate shoes from Melbourne s independent skate specialist. Free shipping over 100 dollars, Afterpay and Zip available, and their tech team assemble custom skateboards to order with next day metro dispatch.82%OFF 3

StrandbagsBagsUp to 50 per cent off Strandbags: handbags, backpacks, hardside luggage sets, laptop bags and travel accessories from the Australian owned family retailer. Free shipping over 90 dollars, Afterpay and Zip available, plus the extended 100 day returns policy on unused stock.50%OFF 4

Lee MathewsWomen's WearUp to 40 per cent off Lee Mathews: linen shirts, tailored trousers, silk dresses, knits and heirloom pieces from the Australian designer favoured for wedding guest and workwear looks. Free Australia wide shipping over 250 dollars, Afterpay, and complimentary alterations at the Paddington flagship.40%OFF 5

KoalaBedsUp to 30 per cent off Koala clearance: mattresses, bed bases, sofas and rugs from the Australian owned Sydney sleep brand. 120 night trial on mattresses, 10 year warranty, free delivery Australia wide and Afterpay available at checkout, with sofa in a box models ready to ship same week.30%OFF

Aug, 2026

Retail’s Biggest Reporting Week Starts Tuesday | It’s On Sale Daily Brief (24 August 2026)

Neil Fairhead

CEO, It’s On Sale

Monday morning briefing for Australian shoppers. This is Australian retail s biggest reporting week of the year, with Coles delivering FY26 results on Tuesday, Woolworths on Wednesday, and Wesfarmers (Bunnings, Kmart, Officeworks, Priceline) on Thursday. JB Hi-Fi already set the tone last week with a shock 12 per cent share slide despite record sales, after the CFO flagged wholesale PC price rises above 50 per cent from AI-driven memory shortages. Coles website crashed on Saturday after a viral Reddit post exposed 80 per cent off pricing errors on Jack Daniel s and Smirnoff Crush. Amazon is still in the Federal Court over Prime Video ads. And today s Top 5 opens with Cotton On Clothing at up to 50 per cent off, right in the sweet spot as spring stock starts to land.

The Week That Sets Christmas Pricing: Coles Tuesday, Woolies Wednesday, Bunnings Thursday

Three back-to-back FY26 result days set the tone for grocery, department store and hardware pricing through to Christmas. Coles Group files first on Tuesday 25 August, with IG Australia s Coles preview flagging consensus for group sales of about 45.63 billion dollars, EBIT of 2.30 billion and NPAT of 1.22 billion. Woolworths Group follows on Wednesday 26 August (results delivered before market open Wednesday morning). Wesfarmers closes the week on Thursday 27 August with the full Bunnings, Kmart, Target, Officeworks and Priceline picture.

Setting the tone last week: JB Hi-Fi reported a record FY26 result on 17 August with sales up to 11.06 billion dollars and NPAT up 6 per cent to 489.9 million, plus a fully franked final dividend of 337 cents (up 22.5 per cent). But shares still fell 12.3 per cent on the day, the second-largest single-day slide on record, after the trading update showed July Australian comparable sales down 1.4 per cent, The Good Guys down 1.7 per cent, and e&s down 4 per cent. CFO David Giansalvo told analysts some PC brands are seeing wholesale cost rises above 50 per cent from AI-driven memory shortages, per Tim Biggs at The Sydney Morning Herald. Super Retail Group (Rebel, Supercheap Auto, BCF, Macpac) delivered its own result on 20 August with sales up 3.2 per cent to 4.2 billion dollars but normalised profit before tax down 7 per cent as it invested in supply chain and new systems, per the Super Retail Group full year release. For an Australian household the practical read is simple: if you are deferring a laptop or a new fridge, wait until the three big calls are done. Retailers under pressure to defend market share usually drop their sharpest mid week specials Tuesday to Thursday to move stock ahead of month end, and loyalty program members typically get first access.

Coles Website Crashes After Viral Reddit Alcohol Bargain

Coles Group s website and app went dark for hours on Saturday 22 August after a viral Reddit post highlighted Jack Daniel s and Cola 24 packs marked down from about 130 dollars to 27 dollars via Liquorland, an 80 per cent discount, per Cait Kelly at The Guardian. Retail data firm CW Scanner identified 20 beer cartons and 46 premixed drink cases pricing at up to 80 per cent off before the site was taken down. The single largest mispricing was Smirnoff Crush 24 packs, marked from 202 dollars to 29 dollars, a 173 dollar saving. Coles called it a technical error, cancelled affected orders, and promised refunds for anyone charged.

The consumer angle is a useful reminder about Australian pricing rules. The ACCC guidance on bait advertising is clear: retailers are entitled to correct genuine pricing errors, but must not deliberately use bait pricing to drive traffic and then withdraw stock. If you spot a bargain price so aggressive it feels like an error, screenshot the price and the URL before you order and keep a copy of the order confirmation email. If the retailer cancels and refunds, that usually falls within the mistake exemption. If a retailer regularly advertises then withdraws similar deals, that is bait advertising territory and can be reported through the ACCC reporting form. Coles processed the refunds within 24 hours; check your Liquorland or Coles order history if you were on the site between 4pm and 8pm on Saturday.

Amazon Prime Video Case Still Live: What Australian Subscribers Should Know

The ACCC v Amazon Prime Video Federal Court proceeding (VID702 of 2026) continues through case management, with the first Case Management Hearing held on 31 July, per Piper Alderman s case note. The regulator alleges Amazon Commercial Services included multiple unfair contract terms in annual Prime subscriptions between November 2023 and August 2025, then relied on some of those terms to introduce ads to Prime Video from July 2024 with only a 2 dollars 99 a month ad free upcharge as the alternative. ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no choice but to pay more to maintain the service they had originally signed up for.

The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers. Maximum penalty per contravention is the higher of 50 million dollars, three times the benefit obtained, or 30 per cent of adjusted turnover during the breach period. For an Australian household the direct action is simple: if you had an Amazon Prime annual subscription in place before August 2025 and you paid the ad free upcharge, keep the payment records. Any refund order will depend on being able to identify affected subscribers. It is another reason every store featured in today s Top 5 is Australian owned with local fulfilment.

Retail Insolvencies Softening, But Queensland Retailers Still Under Pressure

ASIC s July 2026 insolvency data shows retail first time insolvency appointments fell to 68, down from 91 in July 2025 and below the 78 recorded in July 2024, per Ragtrader. Across all industries first time appointments dropped 12.5 per cent year on year to 1,211. But the picture is very unevenly distributed. The Herald Sun s Sonja Koremans reported Queensland retail insolvencies jumped 72 per cent in FY26 to 289 collapses, versus a 15 per cent lift nationally. Notable recent falls: activewear brand Stax moved into liquidation on 10 July with 6.7 million dollars owed, footwear chain Betts entered voluntary administration on 24 June with 20 of 35 stores closing, and jewellery group Leading Edge collapsed on 23 July with 28 million dollars in liabilities, per Jeweller Magazine.

For Australian households the practical read is protective, not panicked. If you have gift cards or store credit sitting unused at any struggling mid market retailer, spend them this month. If you paid a deposit on furniture, bedding or a made to order item that has not been delivered, check the retailer s ASIC status through the ABN Lookup tool at abr.business.gov.au. Voluntary administration freezes creditor claims while a rescue is negotiated; deposits are usually returned last and often only cents in the dollar. If you shop at Betts, Stax outlets or a Leading Edge jeweller, check remaining store lists on those brands own websites before you drive out. The upside: with 68 fewer collapses last month than the same month a year ago, and Woolworths, Coles and Wesfarmers all sitting with strong balance sheets, the big listed retailers are competing aggressively for the discretionary dollar that is still moving.

Household Spend Resilient, But It Is a Two Speed Market

July NAB Consumer Spend Trend showed total consumer spending up 1.1 per cent month on month, with discretionary spending up 1.2 per cent and personal goods jumping 2 per cent month on month and 10.5 per cent year on year, per NAB. Roy Morgan is projecting August retail sales to hit 40 billion dollars for the first time, up 6 per cent year on year, per Ragtrader. The headline hides a two speed market: value driven shoppers are trading down to private label groceries and waiting for promotional events, while a wealthier cohort keeps spending on travel, dining and personal goods.

What that means this week: expect the majors to lean hard into loyalty program specials Tuesday to Thursday. Coles Flybuys, Woolworths Everyday Rewards and OnePass typically drop their sharpest mid week deals in the 48 hours around a results release, because that is when the CEO is most sensitive to comparable sales momentum. If any of those apps are sitting idle on your phone, it is worth checking them each morning this week. Cotton On, Lounge Lovers, Portmans, Kathmandu, Sanity and SurfStitch are all running independent clearance right now, so today s Top 5 gives you six spring wardrobe and homewares categories to browse without having to wait for a supermarket special.

Today s Top 5 Deals of the Day

Cotton On ClothingWomen's WearUp to 50 per cent off Cotton On Clothing: t shirts, jumpers, denim, dresses, sleepwear and accessories from the Australian owned Geelong fashion group, with Afterpay, click and collect in most metro suburbs and free returns.50%OFF 2

Lounge LoversFurnitureUp to 50 per cent off Lounge Lovers: sofas, dining, coffee tables, rugs and homewares from the Australian owned Sydney furniture brand, with free metro delivery on selected sofas, Afterpay and Zip, and made to order fabrics in six week lead times.50%OFF 3

PortmansFashionUp to 50 per cent off Portmans: workwear dresses, tailored blazers, silky blouses, denim and knits from the Australian owned Melbourne fashion label, with Afterpay, click and collect at Myer, and free shipping on orders over 100 dollars.50%OFF 4

Kath & KimCampingUp to 40 per cent off the Kathmandu outlet (Kath and Kim): jackets, thermals, hiking boots, tents, packs and sleeping bags from the Australian and New Zealand outdoor retailer, with Summit Club rewards, Afterpay and free shipping over 100 dollars.40%OFF 5

SanityMusicUp to 30 per cent off Sanity: chart CDs, vinyl records, DVDs, Blu ray box sets and gift bundles from the Australian owned Melbourne music retailer, with Afterpay, free shipping over 50 dollars and click and collect at selected westfield centres.30%OFF

Aug, 2026

The Week Coles, Woolies and Wesfarmers Talk | It’s On Sale Daily Brief, 23 August 2026

Neil Fairhead

CEO, It’s On Sale

Sunday morning briefing for Australian shoppers. This is the week Coles, Woolworths and Wesfarmers file FY26 results (Tuesday, Wednesday and Thursday), and the tone from those three conference calls will set grocery and department store pricing through to Christmas. ASIC s investigation into Super Retail Group (Rebel, Supercheap Auto, BCF, Macpac) is still running after the whistleblower settlement. BIG W has switched on nationwide same day delivery through DoorDash. Amazon is still in the Federal Court over Prime Video ads. And if you have shopped Oz Hair and Beauty, your data may be in the wild. Today s Top 5 opens with Sportsgirl at up to 90 per cent off, sitting right in the fashion sweet spot.

The Week That Sets Christmas Pricing: Coles, Woolies, Wesfarmers Report

Australian shoppers should mark three dates on the kitchen calendar. Coles Group files its FY26 result on Tuesday 26 August, Woolworths Group follows on Wednesday 27 August and Wesfarmers (owner of Bunnings, Kmart, Officeworks and Target) files on Thursday 28 August. Motley Fool Australia put the combined consensus net profit for the three groups above 5.6 billion dollars, and IG Australia s Coles FY26 preview flagged consensus for Coles sales of about 45.63 billion dollars, EBIT of 2.30 billion and a full year dividend of 77.1 cents.

The reason this matters to a household grocery budget is that each CEO uses the full year result to signal price investment for the next six months. Watch Coles for updates on Everyday Rewards, Own Brand and how far it is willing to lean into protein and health food (following the same behaviour shift the Guardian flagged yesterday). Watch Woolworths for Everyday Extra economics and Australian Food margin. Watch Wesfarmers for Bunnings comparable sales, Kmart Anko homewares depth and any word on a rumoured standalone Anko homewares format. If you are deferring a big ticket appliance or a Kmart homewares splurge, wait until Thursday afternoon when Wesfarmers has spoken; the pricing shape of September through November usually becomes obvious in the next 48 hours after those three calls.

Super Retail Under the ASIC Microscope: Trust and Pricing Watch

The Australian Securities and Investments Commission investigation into Super Retail Group over its handling of two former executive whistleblowers remains ongoing, per Colin Kruger at The Sydney Morning Herald. Super Retail settled with the two whistleblowers in September for undisclosed terms, and the annual report showed 11.3 million dollars set aside for associated costs and a further 7 million in unpaid performance bonuses withheld from former chief executive Anthony Heraghty. The regulator is still probing how the company handled whistleblower complaints and related governance and disclosure issues, per Clayton Utz s corporate risk toolkit.

For the household shopper the practical read is not the courtroom mechanics but the pricing shape. Rebel, Supercheap Auto, BCF and Macpac are all owned by Super Retail Group, and all four chains are running noticeably aggressive winter to spring clearance right now (sports gear, camping stock, auto accessories, outdoor apparel). That is consistent with a group under external pressure choosing to move stock and preserve category share. It is a genuine window for household buyers who need running shoes for spring, a hydration pack for a summer walking holiday, or a car battery and wiper blade replacement. Compare the Super Retail chain price against the specialist independent, and do not assume the loyalty program alone gets you the deepest number.

BIG W Same Day Delivery Goes National Via DoorDash

BIG W has switched on same day delivery across select postcodes nationwide through a new DoorDash partnership, first reported by Yahoo Finance on 17 August and confirmed on the Woolworths Group newsroom on 14 August. Orders placed before 12pm are delivered by 5pm the same day. Orders placed after 12pm are delivered by 5pm the following day. The delivery fee is 12 dollars, and if a postcode and product are eligible, the option appears at checkout on bigw.com.au. Katy Rogers, head of sales and partnerships at DoorDash Australia and New Zealand, said the move unlocks a faster delivery service across BIG W s everyday essentials range so families can access what they need when time matters most, per the Woolworths Group release.

The timing is sharp: Book Week 2026 ran 16 to 22 August and BIG W has positioned same day delivery as the fix for last minute costume scrambles, with costumes eligible from 10 dollars. Beyond costumes the real value is on everyday essentials (school lunchbox refills, kids underwear, cleaning supplies, party plates for a birthday drop) where a 12 dollar fee often beats the fuel plus parking cost of a Sunday store run. It also puts BIG W ahead of Kmart on same day metropolitan delivery, and in most of the eligible postcodes it undercuts Amazon Prime for household commodity essentials because there is no annual subscription attached. Check bigw.com.au for your postcode.

Amazon Prime Video Case Still Live: What Australian Subscribers Should Know

The ACCC v Amazon Prime Video Federal Court proceeding (VID702 of 2026) continues through case management. The regulator alleges that Amazon Commercial Services included multiple unfair contract terms in annual Prime subscriptions between November 2023 and August 2025, then relied on some of those terms to introduce ads to Prime Video from July 2024 with only a 2 dollars 99 a month ad free upcharge as the alternative. ACCC chair Gina Cass Gottlieb said Amazon left subscribers with no choice but to pay more to maintain the service they had originally signed up for.

The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers. Maximum penalty per contravention is the higher of 50 million dollars, three times the benefit obtained, or 30 per cent of adjusted turnover during the breach period. For an Australian household the direct action is simple: if you have an Amazon Prime annual subscription that was in place before August 2025 and you paid the ad free upcharge, keep the payment records. Any refund order will depend on being able to identify the affected subscribers. It is another reason every store featured in today s Top 5 is Australian owned with local fulfilment.

Oz Hair and Beauty Data Breach: If You Shopped There, Check Now

Oz Hair and Beauty confirmed a cyber incident to customers this week, following a listing on the dark web leak site of a new threat actor called xpl0itrs. The threat actor claimed to have stolen 2.1 million customer records. The company has told customers the incident was of a third party provider (unnamed), and the accessed data includes full name, contact information (email address and or mobile number) and purchase data (currency used, total spend, purchase location and customer creation date). No credit card details, payment information or invoice details were involved. The company reported to the Australian Cyber Security Centre and the Office of the Australian Information Commissioner.

Have I Been Pwned added the dataset on 19 August, with 2 million unique email addresses confirmed in the leak. If you have shopped at ozhairandbeauty.com in the last few years, three practical steps. First, run your email through haveibeenpwned.com to confirm exposure. Second, watch for hair and beauty themed phishing (SMS and email) in the next few weeks; the attacker holds enough purchase history to make a convincing lure. Third, if you reused the password on that account elsewhere, change it everywhere else immediately and turn on two factor authentication on your primary email and shopping accounts. The company said its systems are secure to keep using; the risk sits with the leaked personal information already in circulation.

Today s Top 5 Deals of the Day

SportsgirlFashionUp to 90 per cent off Sportsgirl: dresses, tops, denim, knits, jackets and accessories from the Australian owned Melbourne fashion label, with Afterpay, Zip and free Australian shipping over 75 dollars.90%OFF 2

Elite SupplementsSupplementsUp to 80 per cent off Elite Supplements: whey and plant protein, pre workout, creatine, BCAAs, greens and gym accessories from the Australian owned supplement retailer, with same day dispatch on orders before 2pm and free shipping over 150 dollars.80%OFF 3

Original MattressBedsUp to 65 per cent off Original Mattress Factory: pocket spring, hybrid and memory foam mattresses in single through king from the Australian owned factory direct maker, with a 120 night trial, free metro delivery and Afterpay on selected models.65%OFF 4

BooktopiaBooksUp to 60 per cent off Booktopia: bargain fiction and non fiction, children s books, cookbooks and audio bundles from Australia s largest online bookseller, with warehouse dispatch from Lidcombe NSW, Afterpay and free shipping over 75 dollars.60%OFF 5

OPSMGlassesUp to 50 per cent off OPSM: designer prescription frames, sunglasses and contact lens bundles from the Australian owned optical chain, with private health rebates on the spot, click and collect in most metro suburbs and interest free finance available.50%OFF

Aug, 2026

Yes to Yoghurt, No to Furniture | It’s On Sale Daily Brief, 22 August 2026

Neil Fairhead

CEO, It’s On Sale

Saturday briefing for Australian shoppers. This morning s Guardian sets out the five behaviour shifts driving grocery aisles and shopping carts in 2026: yes to protein yoghurt, home coffee machines and sports gear, no to furniture and full priced whitegoods, wait for the promo window on electronics. The SMH tallied the damage in numbers on Tuesday: JB Hi Fi, The Good Guys, Temple & Webster and Myer all under pressure and the ASX consumer discretionary index down 5 per cent in a single week. Coles reports Tuesday, Woolworths Wednesday, Wesfarmers Thursday. Amazon is back in the Federal Court over Prime Video. Google agentic AI checkout arrives in Australia first across APAC. Today s Top 5 opens with Costume Box at 75 per cent off.

Yes to Yoghurt, No to Furniture: Five Ways Aussies Are Shopping Now

Jonathan Barrett in The Guardian this morning pulled together the clearest map yet of how Australians are actually spending in 2026. Five patterns keep repeating across ASX reporting season results and grocery scan data. First, protein has taken over the fridge: Bega revenue climbed 6.7 per cent to 3.8 billion dollars, driven by a swing from cheese to protein yoghurt (which carries higher margin). Michael Harvey, senior dairy analyst at Rabobank, said the shift is powering the entire dairy category. Second, furniture and whitegoods are being deferred: Nick Scali flagged softer trading, and JB Hi Fi and The Good Guys called out lower comparable sales.

Third, discretionary shoppers are waiting for the promo window. When JB Hi Fi released a soft July trading update on Monday, the share price fell 10 per cent in a single session as investors read it as a signal that consumers are strictly buying on sale. Fourth, home coffee machines are cannibalising cafe spend: Breville reported double digit global revenue growth in its coffee category, and the Australian read across is that a 500 to 1500 dollar espresso machine now looks like a 12 month payback for a household that skips two cafe coffees a day. Fifth, sports gear and fan merch are on the up: Super Retail Group flagged a boost from FIFA Men s World Cup 2026 in North America and hopes for a similar effect from the 2027 FIFA Women s World Cup in Brazil, while Macpac slipped in a mild winter. For the weekend shopper the message is simple: staples and hobby purchases are fine, defer the big ticket item until you see a real headline percentage, and expect winter to spring changeover pricing to run deep this weekend.

Discretionary Cracks: 5 Per Cent Off the Sector in Five Days

Elizabeth Knight at The Sydney Morning Herald laid out the damage in numbers on Tuesday. The ASX consumer discretionary index fell 5 per cent over five trading days, three times the ASX200 s 1.7 per cent slide, as one retailer after another told the market that shoppers had walked away. JB Hi Fi Australian sales dropped 1.8 per cent in July and comparable sales dropped 2.9 per cent. The Good Guys reported sales down 12 per cent so far in FY27. Temple & Webster suffered the sharpest hit: net profit collapsed 62 per cent, revenue is down 13 per cent since the start of FY27, and the shares fell 18 per cent in a single day after full year results forced a downgrade to FY27 guidance.

Myer flagged cost of living pressure again, David Jones has extended its supplier payment terms to preserve cash, and even Breville (a genuine growth story with profit up 1.7 per cent) saw its shares fall 5 per cent on Wednesday because the market wanted more. The pattern is consistent with what the Guardian ran this morning: shoppers still spend on essentials, hobbies and small treats, but the moment a purchase can be deferred (couch, TV, kitchen renovation, washing machine), it is deferred. For the weekend shopper this is exactly why the deepest headline percentages this Saturday are landing in categories where the item is still under 200 dollars: costumes, dance shoes, bedding and jewellery gifts, all at 50 to 75 per cent off in today s Top 5.

Big Three Report Next Week: Coles Tuesday, Woolworths Wednesday, Wesfarmers Thursday

Next week is peak reporting week for the consumer facing giants. Coles Group reports FY26 on Tuesday 25 August, with IG Australia s Coles FY26 preview flagging consensus for sales of about 45.63 billion dollars (plus 2.9 per cent), EBIT of 2.30 billion (plus 8.9 per cent), NPAT of 1.22 billion (plus 13 per cent), EPS of 92.2 cents and a full year dividend of 77.1 cents. Woolworths reports Wednesday 26 August, and Wesfarmers reports Thursday 27 August. Motley Fool Australia put the combined consensus net profit for the three groups at more than 5.6 billion dollars.

All three groups use full year results to signal price investment and category strategy for the next six months. Watch Coles for Everyday Rewards and Own Brand plans plus commentary on protein and health food categories (following the Guardian trend). Watch Woolworths for Everyday Extra loyalty economics and Australian Food margin. Watch Wesfarmers for Bunnings comparable sales, Kmart Anko homewares depth (a soft launch of a standalone homewares format is understood to be under evaluation) and the Officeworks back to school plan. For household budgets the reporting outcomes drive the pricing shape of September to November, so it pays for shoppers to note what each CEO says on their conference call and hold off on any deferred category purchase until the direction is clear.

Amazon in the Federal Court: ACCC Prime Video Case Continues

The ACCC v Amazon Prime Video Federal Court proceeding (VID702 of 2026) continues to move through case management. The regulator alleges that Amazon Commercial Services included multiple unfair contract terms in annual Prime subscriptions between November 2023 and August 2025, then relied on some of those terms to introduce ads to Prime Video from July 2024 with only a 2 dollars 99 a month ad free upcharge as the alternative. ACCC chair Gina Cass Gottlieb said in the June announcement: “We allege that Amazon AU included multiple unfair terms in its contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ads onto Amazon Prime Video. Consumers who wanted to avoid ads were left with no choice but to pay more to maintain the service they d initially signed up for.”

The regulator is seeking penalties, declarations and refunds on behalf of more than one million Australian annual Prime subscribers. Separately the toddler backpack safety proceeding (NSD905 of 2026) alleging non compliance on button battery warning labels remains before the court. Maximum penalty per contravention is the higher of 50 million dollars, three times the benefit obtained, or 30 per cent of adjusted turnover during the breach period. For shoppers the direct read across is caution on any overseas marketplace subscription that starts as one thing and becomes another, and it is why every store featured in today s Top 5 is Australian owned with local fulfilment.

Google Agentic AI Checkout: Australia First in APAC

Google switched on its Universal Checkout for AI shopping agents in Australia this week, making Australia the first market in Asia Pacific with the feature live, per iTnews and Ragtrader. Bunnings, Kogan, The Iconic, Adore Beauty and Petbarn are the launch partners. Shoppers using Google AI Mode can now compare product listings across those five retailers side by side and complete the checkout inside Google, using saved payment methods, without visiting each retailer s site individually.

The commercial risk for Australian retailers is that customer relationship data (which product a shopper actually chose, when, and at what price) starts to flow to Google rather than to the retailer. The offsetting shopper benefit is genuine time saving on repetitive commodity purchases (a specific power drill, a printer cartridge, a pet food subscription top up), and less price gaming across identical SKUs. For retailers that sell differentiated experiences and Australian owned brand storytelling, this changes very little; for retailers that sell generic price matched commodity, it accelerates margin compression. Worth watching how far this expands and how many independent Australian retailers opt in.

Today s Top 5 Deals of the Day

Costume BoxCostumesUp to 75 per cent off Costume Box: costumes, wigs, accessories, dance and stage supplies, party gear and school event kits from the Australian owned Melbourne based costume specialist, with Afterpay, Zip and free Australian shipping over 99 dollars.75%OFF 2

Novo ShoesFootwearUp to 57 per cent off Novo Shoes: women’s heels, boots, sneakers, sandals and handbags from the Australian owned footwear label with fashion led seasonal drops, offering Afterpay, Zip and free shipping over 89 dollars.57%OFF 3

BlochDanceUp to 50 per cent off Bloch: dance shoes, ballet flats, pointe shoes, dancewear, leotards and studio accessories from the globally trusted Australian founded dancewear brand, offering student pricing, Afterpay and Australian dispatch.50%OFF 4

My HouseHomewaresUp to 50 per cent off MyHouse: bedding, quilt covers, sheet sets, kitchenware, dining, bathroom essentials, cushions and seasonal home decor from the Australian owned homewares retailer, offering Afterpay, Zip and free shipping over 100 dollars.50%OFF 5

BellefeverJewelleryUp to 50 per cent off Bellefever: personalised necklaces, name jewellery, birthstone pieces, memorial keepsakes and gift bundles from the Australian owned custom jewellery studio, with buy one get one and buy two save up to 50 per cent bundles running now.50%OFF

Aug, 2026

DoorDash courier hands a BIG W paper bag to a mother holding a young girl in a Book Week pirate costume on a suburban verandah at golden hour

BIG W Switches On National Same Day Delivery Via DoorDash as Temple and Webster and Super Retail Post FY26 Results. | It s On Sale Daily Brief, 21 August 2026

Neil Fairhead

CEO, It’s On Sale